PRADA Pre-Fall Womenswear 2020 – Painted in PRADA

22.04.2020 | Blog , Fashion | BY:

Prada’s latest campaign for Pre-Fall 2020 was crafted with the intention of blurring the lines between reality and digital and re-imagining a new idea of intimacy during these very particular times. The campaign was shot in London back in February by photographer David Sims and recently digitally painted in New York. 

The images and campaign films combine hand-painted watercolors with digital artistry. The silhouettes of each look and their seams and patterns, become ‘paint by numbers’ frames for energetic explorations of color – a dozen Prada-ist shades of Celeste blue, pink, yellow, orange, green and more. 

“Blurring lines between the photographic and the painterly, between technology and humanity, it is a subconscious echo of our moment. The joy of color via the joy of technology – both a means of communicating a message, immediately. Ultimately, that message is positivity – a fantasy, painted in Prada colors,” read the brand’s campaign notes. For more info on the Pre-Fall ’20 collection, visit Prada.com

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PRADA launches instagram live series – PRADA Possible Conversations

14.04.2020 | Blog , Culture , Fashion | BY:

In the midst of the current global health crisis, Italian fashion house Prada is set to launch a conversation series to help us deal with our quarantine woes. Prada Possible Conversation is a series of live discussions between thinkers, cultural arbiters and fashion insiders across the world in an effort to piece together a community of collective thoughts and thinkers. Set to take place on Prada’s instagram page, guests will be engaging in real time conversations that the house promises to be enlightening , engaging and maybe even revelatory. Guests will include personnel from all sectors of the creative industries including fashion, art , architecture, film, literature etc. 

The headliner of the series is scheduled for this evening April 14, 2020 at 6pm CET, and will feature Pamela Goblin, author curator & Artistic Director of Jacquard x Google Arts Culture Residency and Alexander Fury, fashion features director of Another Magazine and Men’s Critic of the Financial Times. The duo will be having a conversation under the theme, ‘Fashion in Times of Crises’ and will also allow for questions from their audience. 

This and all the upcoming Prada Possible Conversations will result in a donation from Prada to UNSECO. 

Be sure to tune in via PRADA

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Fashion brands & companies quickly answer the calls for support during the dark times of COVID-19

24.03.2020 | Blog , Fashion | BY:

The past few weeks amidst the current health climate have been difficult for all. The necessary measures that have been put into place regarding the containment of the COVID-19 virus as local governments and health care workers fight tirelessly against rising death tolls has had an impact on all industries. The global fashion industry has of course had its major set backs with major cruise shows like Gucci, Dior, Prada & Chanel cancelling, production halting and general stocks that have been dropping. It would be an understatement to say the industry has had it’s fir share of loss amidst the crisis, especially considering the European country with the larger number of cases, is fashion and production hub — Italy . However, at the moment , many of these fashion houses and conglomerates are choosing to momentarily put aside these losses to focus on the task at hand — aiding the governments and healthcare officials in defeating the virus in the best way possible. 

In Italy — where the blow has been the hardest, many have stepped up to the plate, Prada donated two complete intensive care and resuscitation units, and launched the production of 80,000 medical overalls and 110,000 masks for healthcare personnel following a request in the Tuscany region; Gucci also responded to the call with a donation of 1.1million surgical masks and 55,000 overall as a donation on behalf of its conglomerate Kering who has donated to four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio and the brand also launched a crowdfunding campaign with the goal of 10 million and has had the WHO take over their instagram profile; Moncler has donated €10 million towards the construction of a new hospital in Milan;  Giorgio Armani has given a total of €1.25 million to numerous Italian hospitals; Versace’s Donatella and her daughter donated €200,000 to the ICU of a Milanese hospital; Sergio Rossi has donated €100,000 to a hospital; and Valentino’s parent company Mayhoola has made a donation of €1 Million towards the Italian civil protection foundation for the extraordinary efforts they’ve had to put in place as well as a donation to improve the ICU of a struggling Milanese hospital. Influencer Chiara Ferragni also managed to raise a lump sum of €4.3 Million via a GoFundMe account launched with her husband in aid of Milanese hospital San Rafaelle.

In France – LVMH is manufacturing hydroalcoholic gel /hand sanitizer via its facilities normally used to produce fragrances for Dior, Guerlain and Givenchy which they will donate 12 metric tons across Paris’ 39 public hospitals by the end of this week; conglomerate Kering has also tasked it’s fashion brands Balenciaga & Saint Laurent to manufacture surgical masks and Hermes has donated 5 million yuan to a Chinese foundation in honour of medical professionals fighting the virus. 

In Spain, Mayhoola , parent brand of Valentino, Balmain & Pal Zileri is supporting the Madrid community during this crisis by donating 1 Million EUROS, towards the expansion emergency field Hospital COVID-19 IFEMA which will become the largest hospital structure in the Madrid Community.

In the US a few brands have also been showing up for the cause, with designer Christian Siriano offering himself and team to New York Governor Andrew Cuomo to aid in making face masks as well as Brandon Maxwell who has started working with his team to make masks, hospital gowns and other items that may be in short supply. 

MOSCOT optical is working in collaboration with Cherry Optical Labs to give back to emergency medical professionals in the United States by providing over  $1.5 million worth of MOSCOT frames filled with clear lenses that will help reduce exposure to airborne particles and fluid borne pathogens. 

Witnessing the industry come together on such a tragic occasion in such a way to help the community at large is a glimmer of hope during a dark time. Each brand and individual person’s  contribution has surely helped in some way or another in easing the pressure off medical professionals who are on the frontlines fighting during this dire time. For information on channels you can directly support the ongoing crisis in Italy, visit Forbes

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MFW: PRADA FW20 – A Surreal Glamour

23.02.2020 | Blog , Fashion | BY:

Designer Miuccia Prada is no stranger to the movement of feminism. She has not only covered the topic in past runway shows, but her presence in itself as one of the leading female forces in fashion is symbolic for many.

For her FW20 womenswear show the designer tackled traditional standards of what it means to be intrinsically feminine as she challenges the notion of femininity equating to softness, fragility and sensuality and proposing that this tradition delicacy can and should be what defines strength. With this in mind, she dresses her woman with the idea of finding power and strength in such paradoxes. Vents, layered fringes and deconstructed pleats reveal skin, and underscore locomotion.

Movement is tied to the corporeal , to athleticism, hence to sportswear. All these forms of everyday glamour are challenged from practical to aesthetic. Cinched waists of nylon puffer coats create a classic feline shape paired with gum boots for contrasts. The collection is a reflection of the construct of femininity, and an ode to it’s many different shapes, forms , sizes and manifestations. Each pairing , each look acts as a protest against the idea that there is a singular definition to what it means to be feminine, or what it means to be a woman. 

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PRADA FW20 Womenswear Campaign – Plain Redefined As Daring Attitude

16.02.2020 | Blog , Fashion | BY:

Following the buzz of their FW20 Menswear campaign earlier this month featuring Frank Ocean, Prada centred it’s recently released womenswear campaign around the theme of the brand’s fluid identity and flexibility. Shot by photographer Jamie Hawkesworth, the campaign was featured in a similar format to the menswear, playing upon the different types of characters that inspire and define the brand.

“The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.”

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MFW Men’s: Prada’s FW20 Contradictions and Dichotomies

14.01.2020 | Blog , Fashion | BY:

This menswear season, creative director Miuccia Prada was conflicted, stuck between contradictions and dichotomies as the theme for her FW20 menswear collection.

Guests were invited into the classic PRADA space in Milan, which was transformed by AMO into two identical voids. Situating the audience above looking down on the depths of a colourful arena like runway with a white statue of a man on a horse centrestage.  The collection itself was a bridge between opposites: new & old, past & present. Madam Prada played on the notion of creating classic menswear with subtle touches of modernity. Some models donned full three piece linen suits white others sported versions of the house’s classic nylon fits.

There were stylised gumboots, leather & shearling vests and a flash of pajama patterns in liking to the work of artists during the Vienna Secessions which signalled towards the finale (these are bound to be a hit by Prada fanatics ). This season the designer took the time to deliver a collection which she described as optimistic and valuable. 

“ I thought to give an indication that only thing that makes me calm and optimistic is to give value to work… to give value to things that matter any our life and your work, and so the creativity is mixed with technicalities, which is a little bit similar to the Secessionist period when ideas, creativity, and actual work had to be all together,” she explained. 

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Prada SS20 Menswear Campaign – An Optimist Rhythm

09.01.2020 | Blog , Fashion | BY:

For Spring Summer 2020 , Prada platforms a trinity of contemporary creatives for the faces of their latest menswear campaign. On theme with the SS20 show which took place in Shanghai last year under the themes of duality, reinvention & boyish optimism, the Italian house tapped musician Frank Ocean, actor Austin Butler and director/screenwriter/producer Nicolas Winding as creatives in control of their own invention under the light of Prada SS20.

  Shot by photographer David Sims, the campaign features profiles of each talent embodying & portraying their individual definitions of the Prada man. The Prada SS20 collection will soon be available online & in stores, visit Prada to discover the full campaign.  

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PRADA X adidas – Edition NO.1

25.11.2019 | Blog , Fashion | BY:

A collaboration announced a few weeks ago, luxury fashion brand Prada has officially launched the first by-product of their partnership with adidas as a homage to the German sportswear brand. 

The first drop features a version of the Adidas Original shoe —  a sneaker which has been a staple of the brand since its inceptions in 1969, is re-introduced with luxury through Prada’s full-grain leather for its upper, Adidas signature rubber shell toe and triple-stripe heel alongside Prada’s logotype. The shoe is aptly paired with a version of Prada’s bawling bag which has been modified to echo the original bowling bag and give hints towards the Adidas gym bag as it’s executed in superior calf leather with a sports nylon strap.

The mini collection will hit Prada stores on December 4th and will be offered in a total of only 700 pieces worldwide, both male and female. Each piece has also been numbered with the unique serial to number of its production order. 

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A Bouquet of Simplicity for PRADA Resort 2020

19.11.2019 | Blog , Fashion | BY:

On theme with their latest resort show , last week, Italian fashion house Prada launched their Resort 2020 campaign under the direction of seditious simplicity. 

The campaign shot by photographers Keizo Kitajima and Drew Vickers gives a fresh take on advertising as it is physically presented the campaign in the form of tactile paper images wrapped around bouquets of flowers. Each one gives perspective of the very different images framed by the duo, showcasing their contrasting photography styles. 

One side sees the work of NYC based photographer Drew Vickers as he presents  elegant, emotional black & white images of his Prada Resort decked subjects,  whilst Japanese photographer Keizo Kitakima’s work complements this with the subjects alive and in motion, recalling his dynamic street photography from as far back as the 70’s . 

The products of the Prada Resort 2020 campaign can be discovered at local florists around the cities of London, Milan, Moscow , New York, Paris, Shanghai & Tokyo and the full collection can be seen on Prada.com 

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PRADA Linea Rossa FW19 ft. Willow Smith

24.10.2019 | Blog , Fashion | BY:

Last week, Italian fashion house Prada tapped American musician and artist Willow Smith for an unannounced performance at a station along the Central Line of London’s tube to commemorate the launch of their  Fall Winter 2019 Linea Rossa collection.

The inspiration behind the performance was quite literal, Prada’s Linea Rossa ( red line in English ) is a uniting emblem that’s simple yet complex, and industrially can be identified in all major cities throughout transport. This was in alignment with the core thought of the Linea Rossa collection which was originally created by Miuccia Prada in the 1990’s as she kept speed, travel , and dynamic energy in mind as the brand initially ventured into sportswear. 

The Fall Winter 2019 collection , of course uses this historic red line as one of it’s unifying elements as well as the brand’s use of signature fabrics. Some technical jerseys are created with polyester fibres recycled from plastic bottles recovered from sea and land fill where the waste was melted then spun into threads to  create the lightweight jersey.  It also includes the use of their renewable & recycled polyester fabrics,  Goretex Pro water-repellent microfibre and the famous nylon. The collection carries the tones similar to that of the military as when put together they give the effect of a modern day PRADA army , with shades of army green, pink , black , neon orange & neon green shaped to hug the body yet maintain a free range of free movement. 

To see more or shop the collection visit PRADA.COM

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PRADA Mode docks in London

06.10.2019 | Art , Blog | BY:

Last week during Frieze London , Prada presented its third edition of Prada Mode  — a traveling private club with a focus on contemporary culture that provides members a unique art experience along with music, dining and conversation —  with the theme of Collective Intimacy in the heart of  London at the 180 The Strand as a collaboration with The Vinyl Factory and The Showroom . In a space installed by installation artist Theaster Gates,  the fashion house presented a series of exhibitions, performances and events across the span of a few days.  

This included panel discussions with names like designers Grace Wales Bonner & Dozie Kanu,  live performances by Samuel Ross, Bumi Thomas, poet Inua Ellams and a closing party with live performances by Jojo About and DJ sets by Zezi Ifore & James Messiah.

The event was the house’s second staging of Prada Mode this year following their set up at Art Basel Hong Kong in March. 

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Prada’s Pasticceria Marchesi opens in London

29.05.2019 | Blog , Fashion | BY:

Yesterday Italian fashion house Prada opened the doors to their Marchesi 1824 store in Central London. The pastry shop,  the first of it’s kind outside of Milan,  replicates the scenery of it’s Italian location. The Pasticceria Marchesi, founded in 1824, has overtime become one of Milan’s signature spots, known for its fine patisseries, chocolates and traditional Milanese panettone. This vision of traditional elegance was channelled in it’s London location with elegant cherry furnishings and carefully restored tiling provided for the convenience of the enjoyment of the store’s wide selection of traditional Italian confectionery. The Pasticceria Marchesi is currently opened to the public and sits along Mount Street in Mayfair.

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Prada Resort 2020 – A Seditious Simplicity

03.05.2019 | Blog , Fashion | BY:

Last night, Italian fashion house Prada presented their Resort 2020 collection at their Piano Factory headquarters in New York under the theme Seditious Simplicity. The backdrop for the collection was a set designed by British-Dutch architecture studio AMO who re-imagined the space into a series of gloss pink simplistic lounging areas.

This season creative director Miuccia Prada opted for a less playful theme, with a series of looks that offer clean and simple silhouettes, the collection was an ample contrast against the complexity of today’s  world. It featured overcoats, brass buttoned blazers, eased skirts, utility suitings, peasant blouses made in cotton poplins, faille, leather and suede. Although the designer’s motive was to portray simple, this did not restrict a colourful palette. Navy blues, multi-chromatic pinks, and pastels were abundant with the complements of pinstripes, checks and micro patterned florals. Accessories were also a key part of the collection, with Prada’s iconic bowling bag from the SS2000 collection making a comeback in various colours. Other accessories included colourful scarves crafted in paillettes and ear and neck jewellery made from baroque pearls. As Ms.Prada stated herself, “It’s simplicity as a protest against too much. I’m sensitive to the political situation; it affects me,” the woman presented in the collection was an appropriate character in the current age of everything being “too much.“

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Prada’s Futuristic Linea Rossa Campaign

19.04.2019 | Blog , Fashion | BY:

This past week has seen the release of Italian fashion house Prada’s latest Linea Rossa campaign featuring their signature Linea Rossa logo with a bit of a twist.  The campaign shot and directed by Daniel Sannwald features the duo of models Lineisy Monero and Jun Young who are chic in the Linea Rossa looks from Prada’s SS19 collection. The pieces, all made from innovative, futuristic fabrics are the epitome of ultra-functional minimalism and futuristic sportswear combined with a sprinkle of modern elegance. It includes men’s, women’s and unisex garments that creates slim yet sharp silhouettes that gives the wearer an extra edge for respective occasions. The campaign itself is a technoid take on the classic technique of chronophotography, capturing multiple frames of a motion and combining them in single images. To shop Prada’s Linea Rossa, visit Prada. 

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Prada Invites – Spring/Summer 2019

10.04.2019 | Blog , Fashion | BY:

Cover Image: The Yoke bag by Elizabeth Diller

On theme with Milan Design Week, today Prada Milano launches a series of projects titled Prada Invites in collaboration with three outstanding female architects. The Italian luxury house has invited Cini Boeri, Elizabeth Diller and Kazuyo Sejima to give their takes on the brand’s signature nylon fabric. For the project they are presented with the task of creating an accessory item for women and each artist produces something of a unique item. Italian architect Cini Boeri has conceptualised a functional bag that can expand and reduce according to its need or occasion; Japanese architect Kazuyo Sejima has crafted rather more playful designs with a long version dubbed the ‘daln’ and a curved version called ‘yooo.’ While American architect Elizabeth Diller’s designs — ‘The Yoke’ bag and ‘The Envelope’ garment bag cover a wider range of multiple functions. This new chapter of Prada’s venture is only a small display of their ongoing fascination with multifaceted representations of contemporary femininity. Prada Invites pieces are on sale with several different drops from the end of March until the beginning of May, in select Prada stores across the world. 

Daln bag by Kazuyo Sejima
Bag by Cini Boeri

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MFW: Prada FW19 – Anatomy Of Romance

22.02.2019 | Blog , Fashion | BY:

Yesterday Italian fashion house Prada welcomed guests to their show space in Milan, for the viewing of their Fall Winter 2019 Women’s collection. Being the same set to that of the menswear show last month , this show was a continuation of the Frankenstein storyline established in the previous show, from a slightly different perspective. Last season designer Miuccia Prada’s focus was on the outcasts of society, she crafted a collection mainly inspired by the social Frankensteins of society, which was a dark but interesting stimulus. However this season, she decided to shed light on the more affectionate side of such a love story , being love stories like Frankenstein and his Bride. The collection titled “The Anatomy of Romance,” was an exploration of the gloom of love and romance and their duality. It spoke to that turbulent pull one has towards love even when you know it will end in turmoil. As a violin instrumental of bad romance plays in the background, a model struts the runway in a full black gown with an embroidered yellow rose to the side. This was the mood, this was a woman who was strong, feminine, who falls in love and gets her heart broken every time, yet always gets back up to try again. The collection also featured a military utilitarian nod: army green skirts, massive patch pockets, black trouser suits, along with fun features such as lace veils and skirts, a Frankenstein + Bride printed dress, mohair fur ear and head muffs  and also mohair fur backpacks. As much as this collection focused on the dark side of things, it also focused on love’s duality and it’s potential to bloom, with flashes of flower prints and embroideries throughout the story. Last season Ms.Prada had lots of fun with a quirky, interesting collection, however this season, the pieces were more practical and serious and also very Prada. 

Cover Image: Scott Mason

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Prada’s Old Hollywood Spring-Summer 2019 Campaign

23.01.2019 | Blog , Fashion | BY:

For their Spring Summer 2019 campaign, Italian fashion house Prada tackles the concept of duality in a video series shot and directed by Will Vanderperre featuring looks from both their women’s and men’s SS19 runway. The series was inspired by classic Hollywood movies and is approached as such.

It features the likes of top models Freja Beha Erichsen, Gigi Hadid, Maine Inga, Liu Wen and Anok Yai re-named after Prada’s supporting cast of accessories: respectively Sybille, Sidone, Margit, Odette and Belle inspired by iconic female cinematic icons. These women are also accompanied by three male characters played by models Daan Duez, Jonas Gloer and Tae Min. The campaign’s direction is a play on an iconic genre of cinematography: everything is familiar, but not too much, all holds a double meaning. Movie star?or model? Menswear? or womenswear? This series is created to guarantee you a few double-takes upon viewing. And like any other movie, it’s accompanied by posters directed by Benoit Debie which hints at the imagery and narrative of the films leaving one curious enough to explore the reflections and refractions of the collection.  The campaign boasts seven short films, which will be released throughout January and February on Prada.

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Milan FW: Prada Men’s FW 19-20, Monster Muses

13.01.2019 | Blog , Fashion | BY:

This weekend Italian house Prada invited guests for the official presentation of their Fall/Winter 2019 Men’s collection at their signature show space in Milan. Within the area, a spacious arena seating arrangement filled with eager Prada enthusiasts and a black sponge-like floor lit up by 120 oversized light bulbs.  In the background played an elegant tune of harps and violins which might have lead one into expecting a collection of tailored traditional pieces. However, what occurred next was quite the contrary. It first began with the change of music, a mix of hard rock beats aptly reset the mood for the collection which emerged. 

It was a slight change of tone in creative director Miuccia Prada’s feminist voice. Behind it, was the inspiration from the birth of famous gothic tale Frankenstein, which was created by author Mary Godwin in the 17th century during a competition with her husband in attempt to see who could create the scariest story. Needless to say, Godwin claimed her victory, but released her novel anonymously due to the fact that female novelists were not highly encouraged at the time. This was what drove the designer’s influence this season, her fascination with the grunge-like ‘otherness’ and vulnerability of society’s’ outcasts, wether minorities or monsters. The collection featured symbols from the tale such as shirts and sweaters with lightning bolts circling towards the heart (an upgrade to the Prada hit shirt from last season), menswear suiting with triple belting,  studded dresses, backpacks, floral printed dresses, and winter hats filled with wool lining — which was also included as shoulder pads on sweaters. It told an enticing story of twisted romance, femininity and vulnerability while also including military references. Miuccia’s Prada’s agility to switch diversify the tone behind her inspiration is exactly the quality which is destined to keep the brand alive and relevant. See more at Prada.

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The Relaunch of Prada’s Linea Rossa

07.09.2018 | Blog , Fashion | BY:

Italian fashion house Prada once again went digging in the pile of their iconic archives for their latest digital campaign called Prada Linea Rossa.

The distinctive red striped logo was first born in 1997 when Patrizio Bertelli, husband of designer Miuccia Prada was convinced by a German yatch designer to create his own sailing team to compete in the America’s Cup competition, and from this came the Linea Rossa.

Inspired by the world of sport, the logo first began to appear on sunglasses and since then, was gradually seen in collections throughout the years. However, it’s new incarnation debuted at the FW18 show earlier this year.  The line offers a range of wardrobe from outwear, to footwear and specially conceived pieces geared to the demands of specific actives including skiing and snowboarding. Prada underscores the origins of the logo’s sportswear foundations with a touch of innovation in colour and form. Garments are clean, precise, entirely streamlined in form and also made with strategic material including nanotech fabrics, recycled polyester and water-repellent microfibre. The garments are all assembled by advanced methods of heat and internal heat-sealing completely devoid of stitching. Prada Linea Rossa hits stores in September in select Prada store and department stores as well as on the brands website. 

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Prada Pre-Fall 2018 explores Industreality

13.05.2018 | Blog , Fashion | BY:

For their Pre-Fall 2018 campaign, Prada enlisted photographer Willy Vanderperre to capture models inside of the fictitious Prada Warehouse.

The fantasy environment is full of contrasts which embody the modern Prada woman. Models pose against textured, industrial backgrounds that are emblazoned with Prada logos and signs. The colour palette is high-octane, marrying bold, bright hues with futuristic and feminine clothing design. These combinations create an immersive Prada world: rich and unexpected, as the brand is apt to do. Anok Yai, Kris Grikaite and Fran Summers are the perfect models to anchor fantasy of the Prada Warehouse to reality.

Motifs such as the flaming shoes, Prada triangle and dinosaur evoke Prada’s traditional visual language while simultaneously offering a new one. It’s the sense of transition embodied within these logos that plays a part in the continued energy of brand. References speak a both to Prada’s long and innovative history, while also offering a modern twist that looks to the future.

Clothes do the same, with nylon and digitised florals ensuring traditional feminine design is re-imagined for the modern woman. While the Prada Warehouse might remain in another dimension, there’s no doubt Prada Pre-Fall will bring ‘Industreality’ to the every day.

 

 

 

 

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