Prada unveils their holiday campaign ‘A Stranger Calls’, which showcases their pieces through a black and white avant-garde narrative. Photographed by Steven Meisel and based on the works of best-selling author Candice Cathy-Williams, the campaign is not one to miss. 

The story surrounds four protagonists and one mysterious stranger, set in an isolated villa in Italy. All characters originate from the Prada Universe, starring Freja Beha, Maty Fall, Mao Xiaoxing, Rudolfs Valbergs and Merlijne Schorren. 

• 

• 

“Cinema suggests shifting focus and points of emphasis: here, details of Prada accessories are pulled into macro-scale. Like plot-points, or clues to an unknown mystery, they dominate the frame, drawing attention – before Meisel’s lens, they become characters in themselves,” reads the press release.

The spotlight is placed on the new Prada Cleo handbag which was debuted in the Prada Multiple Views SS21 show and featured in the Spring/Summer 2021 womenswear collection. 

The Cleo line utilises classical Prada styles to give way to pieces that perfectly coalesce classicism and futurism. The accessories include reworked traditional jewels in silver and gold with tourmaline, and the emblem appearing on a delicate chain, necklaces and chandelier earrings. 

“This campaign – and these Prada accessories – explore emotion, intrigue, attraction and, ultimately, desire.” – Prada

For more information about the campaign and the collection visit Prada.com

• 

• 

• 

Tags: campaign, Holiday, prada