FENDI launches FENDIFRENESIA Pink

Last December Fendi launched their FENDIFRENESIA Yellow Scented Baguette line in Miami and this year as follow up to that gesture , the house has once again teamed up with Maison Francis Kurkdjian for the launch of FENDIFRENESIA Pink. The addition to the line is an interpretation of the colour pink by their master-perfumer and fragrance house co-founder Francis Kurkdijan who has crafted the scent into a floral and cheerful fragrance. The new bag comes in several versions including a regular Baguette bag, a Nano Baguette and a new card case, all of which are crafted from the signature Selleria Cuoio Romano leather. The FENDIFRENESIA bag line is now available online FENDI.COM 

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East London celebrates their 20th anniversary with digital showcase

Last weekend Fashion East celebrated the twentieth anniversary of their multi-designer showcase, commemorating their work with 144 designers & brands and innovators of British fashion. 

Looking back over twenty years of helping London’s best designers is wild! I’m incredibly grateful I’ve been able to do what I love doing best. I wouldn’t change a thing. It is an honour to get to work with and present these four fabulous talents this season. I am in awe of their visions, creativity, optimism and the resilience they have shown throughout these difficult circumstances, ’ commented Fashion East Founder Lulu Kennedy.

For the occasion , in light of the current social distancing measures, the house proceeded with this year’s SS21 showcase with a digital exhibit with a roster of four designers including up and coming names like MAXIMILIAN, GOOMHEO,  Nensi Dojaka & Saulnash, each of whom brought something new to the table. 

Trinidadian designer Maximillian pulled on his cultural heritage with a collection that referenced Trinidad & Tobago’s annual carnival that was born from a resisistance of Eurocentric traditions following their emancipation in 1834. The collection visualised a contemporary evolution of some of the key dresses of the era including starched Jean-Baptiste Belley styled white cravats made into keyhole halter tops paired with low-slung waist pants and micro miniskirts.  He paid homage to contemporary carnival costumes through details like hammered silk skirts trimmed with goose boots feathers, bralettes cut with harnessed backs & custom headpieces made by Nasir Mazhar. The collection was a celebration of Caribbean heritage and modern black identity which was also reflected in the way it was presented, which was a majestic shooting in collaboration with photographer Rafael Pavarotti & stylist Ib Kamara. 

On her second showcase with Fashion East, designer GOOMHEO took on an alternate view from her last perspective of flourishing romance for a sensuous vouyeristic timbre. She presented a collection influenced by the erotic paintings of German artist Paul Wunderlich. She translates his visions of the nude female figures with to a curvilinear heavy draped female with silk chiffon sashes , roll neck crop tops & low waistband. She created a hide and peek effect with each piece, exploring what it means to be watched and be the subject of ones attentions. 

On a similar note, designer Nensi Dojaka played with abstract shapes and shades around the female body. “The lightness of movement I witnessed in a Sylvie Guillem ballet at Sadler’s Wells came to mind. During lockdown from the peace of my studio, I also had the opportunity to explore the art of draping,” Dojaka explained.

The collection was composed of new capsules of swimwear, body wear and long evening dresses. Backless bodysuits , dresses and swimsuits made in lycra, with different shades of black, caramel , and sepia with sheer chiffon, stretch silk , jersey, tulle and organza. For a playful interpretation, the designer also collaborated with photographer Harley Weir and stylist Francesca Burns for a series of 12 images. 

Saul Nash’s third collection with Fashion East is his Spring/Summer 21 collection entitled Flipside which he created around the qualities of movement, function and transformation. 

I wanted the pieces to open up and move, with this image in my head of men spinning in space. After lockdown I took a trip to the coast, which gave me a feeling of escapism. It made me think about transformation, about shape-shifting through what we wear,”  he commented.

The collection was inspired by 1890’s dance pioneer Loie Fuller and the costumes of the Sufi whirling dervishes which led him to think how seemingly generic garments could be transformed, encouraging a sense of release. Many of the pieces literally flip, like a 3-D tracksuit which is green on one side and printed on the other, a reversible polo-shirt among others. Footwear is provided by Nike, customised by Hernan Guardamagna. Meanwhile, Saul’s shin bags are a collaboration with Raphael El Baz, and can be worn at the ankle, or alternatively on the arm.

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Saint Laurent Men’s SS21 – “No Matter How Long The Night Is”

Earlier this week Saint Laurent presented their Men’s Spring Summer 2021 collection in a digital project curated by Creative Director Anthony Vaccarello entitled “No Matter How Long The Night Is.” The collection which is presented in video format set against the various backdrops of Paris, New York & Beijing is a unique fusion of different artistic mediums including video, augmented reality, 3D lenticular imagery, street posters, flags and many others . View the full video & collection below and on ysl.com 

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FENDI Renaissance – Anima Mundi ft. Tokyo University of the Arts

Fendi’s latest edition of their FENDI Renaissance series was a special performance last Sunday in collaboration with the highest seat of arts studies in Japan —  Tokyo University of the Arts. The performance featured students of the university violinist Rio Arai & saxophonist Kohei Ueno who were shot during a compelling performance of the Finale of Gioachino Rossini’s William Tell Overture while wearing looks for the FENDI Pre-fall 2020 collection.

They were perfectly framed with the background of the afternoon panoramic skyline in Tokyo as the event took place at the Shibuya Sky, an observation area 230 meters above the Shibuya skyline. The collaboration between FENDI and the Tokyo University of the Arts was essentially a way to give a positive message through art, fashion and music in a time where things might seem so hopeless. Watch the full performance below. 

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The reinvention of the DIOR Bar Jacket

In one of their most recent ventures, Dior revisited one of their most prized possessions – the classic Bar Jacket. Created in 1947 by the monsieur Dior himself as a part of his first Haute Couture collection , the jacket has remained one of the house’s staple pieces up until today. For the FW 20-21 show, we saw  this emblematic piece re-imagined by Maria Grazia Chiuri in a new knit version. In a recently published savoir-faire video, the house takes us through the process behind the creation of the new jacket including the making of four prototypes it took in order to create the perfect one. See the full video below. 

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Saint Laurent SELF 06 – “Sportin’ Life”

For sixth edition of their international art project SELF , curated by Anthony Vaccarello, Saint Laurent recently produced  a documentary directed by Abel Ferrara entitled “Sportin’ Life.” Set to debut at Venice Film Festival this weekend the documentary is a social commentary on society while highlighting the multiple facets of individual existence through the eyes of different artists. In an exploration of the sources and personal history of creativity , the film looks at the essential life of an artist . It offers an intimate look into Ferrara’s life and his own artistic world filled with art, music, filmmaking as well as as a first hand insight on his collaborators and muses suck as Willem Dafoe, Joe Delia , Paul Hipp among others.

“I have been shooting predominately documentaries the past 10 years or so. Whatever the subject – Piazza Vittorio, Padre Pio – we also film the process itself….so our team and I are a part of it. The subject of my new documentary is the relationship I have to my work, to Willem Dafoe, and my music and art. These relationships are the starting point and I could not avoid facing what the world went through this year with the pandemic” explained Abel Ferrara.

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The FENDI Power ft. Alton Mason & Mia Kong

In an alternate twist to their rooftop performance, FENDI recently teamed up with American top model Alton Mason and Chinese creative talent Mia Kong for an edition entitled “The Fendi Power” in tribute to their iconic Peekaboo bag. Shot on the colourful rooftop of Miami’s Museum Garage, the campaign sees Mason letting loose and showing off his famous dance skills wearing flexible pieces from the brand’s leisurewear that are complemented perfectly by the subtle yet bold colour palette of the black and yellow FENDI Peekaboo. He’s soon joined by Mia Kong who shows off her moves while also sporting pieces from the leisurewear line and they’re shot grooving out in celebration of the FENDI peekaboo. For more information on the iconic accessory visit FENDI.COM.

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Browns Fashion in collaboration with Homecoming

In 2018, Metallic Inc. launched Homecoming, a festival in Lagos, Nigeria combining panel talks, parties, workshops and brand activations to spotlight the influence of African music, art, sport and fashion culture around the world, bringing together up-and-coming African talent and established industry names in a celebration of creativity across the diaspora.

In the wake of COVID19, Browns Fashion have joined forces with Homecoming to present an exclusive experience of Homecoming 2020. Titled “Ni Agbaye”, meaning “in the world”, Homecoming and Browns have created what can be described as an unfolding e-zine universe, focussing on the influence that Afro culture has on global pop culture, exploring cultural exchange through the work of some of the diaspora’s most pioneering creative minds. Combining fashion editorials, online panel talks, interviews, custom artwork and in-depth think pieces from notable African publications.

Featured writing commissions will explore the exportation of African arts, culture and the impact of music by The Native, The Republic explores the disruption of narrative by African designers to carve spaces for themselves, Nigerian Gothic has created a series of collages to create new visuals with a modern guise, and the Motherlan create a photo story capturing their extended community.

Aiming to celebrate the cultural exchange of Africa with the world, there will be a physical presence through Yinka Ilori’s installation and listening takeovers in the Immersive Room by Fela Kuti and Obongjayar at the Browns East store in London, and also as ever an almighty focus on the global digital stage, with playlists from the likes of Mowalola and a focus on brand storytelling and cultural exchange from the new Nigerian brands supported online. Explore further here.

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FENDI Peekaboo Campaign ft. Zoey Deutch

This week FENDI officially launched their first ever worldwide video and image campaign for its renown Peekaboo bag with actress and producer Zoey Deutch as lead. 

Featuring a video story that speaks to Zoey during moments when she shows up her most authentic self, the journey begins with dancing decked in FENDI with the Peekaboo bag in hand , then continues with her on her way to the studio , greeting paparazzi and making her way inside.  It captures the short moments before a seasoned actress takes the spotlight as she gets mentally prepared to be shot with the FENDI Peekaboo bag in the studio.

The campaign features the new Peekaboo which was presented for the FENDI Fall/Winter 20-21 collection last February, which sees updates like an accordion frame shape that opens in a “deep smile” , inside pockets etc. The new FENDI Peekaboo bag. Is currently in stores, visit FENDI.com for more info. 

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PRADA revamps its Harrods Boutique with the launch of an exclusive new accessory

Last weekend Prada officially announced the renovation  of their ground floor boutique at the Harrods department store in London with a transformation that aligns more with their Milanese heritage. The revamped space features a black and white chequered floor, in reference to the historic Prada store in Milan, as well as 3D covering with graphics that speak to the historic prints of the house, which are paired their signature shade of boutique green.

To mark this special occasion , the house also scheduled the launch of an exclusive Prada spazzolato leather handbag , which was first seen in their SS21 digital presentation not too long ago. Carefully crafted in spazzolato leather , the accessory comes in two styles and will be sold in black , white , orchid and aqua. 

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Alexander McQueen launches Autumn/Winter 2020 Campaign

If it’s one thing one can always look forward to it is the undeniable beauty behind an Alexander McQueen campaign. This season the brand tapped photographer Jamie Hawkesworth as the creative behind their Autumn Winter 2020 campaign. The campaign features models Anok Yai , Sora Choi & Jil Kortleve as they’re pictured with the striking romantic silhouettes of the AW 2020 collection against a serene English countryside background. Also front and centre is the house’s The Tall Story bag, created in line with the colour scheme of the runway. With a structor made up of sculptural lines & modern metallic handles, the elegant tote bag embodies the flexibility of being carried in hand or on the shoulder with its leather straps. The Tall Story is available in a variety of versions including black oversized quilting, black stamped croc or handmade patchwork.  View the full campaign below.

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PRADA Re-Nylon takes over Selfridges Corner Shop

Earlier this week, Selfridges marked the launch of their new global initiative Project Earth in collaboration with Prada as they inaugurated the new Prada Re-Nylon collection. Presented in the Selfridges Corner Shop in London, the collection is Prada’s line of sustainable products originally launched in 2019, which were all made from unique regenerated nylon obtained through a recycling and purification process of plastic waste from oceans, fishing nets & textile fibre waste. In their commitment to protect the environment, the Prada Group has created a line up of projects with objectives of saving energy and promoting practices of sustainability within the luxury sector.

This latest collaboration with Selfridges is solid proof of such, as they offer up a stylish selection of pieces including boots, backpacks, jumpers, skirts, buckets hats and others. The Corner Shop is an immersive experience of this sustainable Prada world with screening of short films produced in collaboration with National Geographic displayed on scenographic multiscreen large scale arches and the surfaces covered in video wallpaper showcasing the macro animations of natural elements as well as the PRADA Re-Nylon industrial process.

“The Prada Re-Nylon project brings circularity to life by teaming creativity with sustainable product innovation in the Selfridges Corner Shop. Prada brings vision to all elements of its business – sustainability is no exception – I am delighted that through this unique concept developed for our sustainability initiative Project Earth, we are able to share that vision with our customers,” explained Selfridges Executive Buying & Merchandising Director Sebstian Manes. The Prada Re-Nylon experience is currently at Selfridges Corner Shop in London.  

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Twin Talks: Osaze Akil – A refreshing mix of modern & traditional black culture

Traditional renaissance art is a genre that was created with a central focus on European history, religion and identity which was mainly if not entirely centred around whiteness. However upon our recent discovery of the Atlanta based visual artist Osaze Akil’s work, we found ourselves moved by his method of re-framing some of these traditionally white narratives to include black identities, while also offering contemporary takes on themes of black divinity with influences from African cultures spirituality and fashion. His work speaks volumes in such a way where it uses different elements and smaller details that ultimately come together to tell stories that speak proudly to both modern & traditional black heritage and culture. Which is why Twin chose to sit down with the artist himself to gain a more accurate idea of the process, inspirations and aspirations behind his work. 

Tell me about your journey, how did you first start painting ? 

I’ve been painting for most of my life. As a child, my mother painted leisurely so I think I picked that up from her. I started painting for myself when I was about six or seven, but I was drawing and sketching well before that. I had all of these ideas and ways that I saw and interpreted the world, and putting them on canvas always felt like a sweet release. If I didn’t have the language [verbally], I had the language to express myself through the art I created.

Security Rising by Osaze Akil

What or who would you say is your biggest influence/s?

I have major influences that  all contribute to my art in different ways. The first would be Toni Morrison. She’s one of my favorite authors and I’ve always been drawn to the mysticism that she alludes to in her work. The idea that black people have a sort of magic, that isn’t self contained, but shared and experienced communally was always something that intrigued me. With my paintings, I definitely want them to feel magical- that there’s an inherent magic that isn’t forced, but still felt by anyone looking at the piece. Another big influence of mine is Axel Vervoordt.

He is an interior designer and art collector, and often references the energy of a space or of an object being transformative. For me, I think of “spaces” more metaphorically. I think about the spaces that black people have been provided, and have been made by us for ourselves, and how they hold the weight that they do because of the energy that we’ve brought into them. Most of the subjects in my paintings are indoors, or enclosed in some sense, which reinforces my idea of us bringing our magic and our energy into the confines of our reality and making it work for us. We’re often put in boxes, and yet we make them beautiful, exciting, and influential. 

Revolutionized Luxury by Osaze Akil

A lot of your work in many ways feel quite sacred, with some even holding biblical titles , what part does religion or spirituality play in your process ? 

I grew up in church. Although I don’t consider myself to be a fundamentalist, I’ve always felt that I am guided, protected, and supported by something much larger than myself. My belief in God is a core part of my identity, if not the most important. I feel that God has given me a gift, which is my talent, and I honor that by referencing God’s work through me in my pieces. Painting has become not only a meditative practice for me but a form of worship. I also often reflect on the importance that spirituality has held in my culture, as an African American. Since slavery, our connection to God and the way that we worship has been the foundation for a lot of ways that we operate today, intraculturally and with the world in general.  

Tignon Law by Osaze Akil

As a contemporary artist, what role would you like your work to play in modern day society ?

I feel that I’m rewriting history, and telling a new story. When walking through art museums as a child, I never saw depictions of black people being exalted, significant, worthy of comfort, or abundance. I feel that had I seen more of that growing up, I wouldn’t have lived thinking that so many positive things that we can get from life could only be afforded to me if I wasn’t who I was. I want those younger than me to have that representation, and to know that even though our past in this country started in bondage, our future can be free.

Shadrach, Meshac, and Abednego in the Fiery Furnace by Osaze Akil

What’s the part of your process that you find most exciting? 

I love when I first get an idea, and I do the pre-sketch. I sketch out my paintings on paper about 4-5 times before I actually put anything on canvas. Going through that process, being introspective, and understanding what I want to say through it is very gratifying. Also, the end when it’s completed is also a very exciting feeling.

Do you have a favourite piece of yours? 

I don’t think I’ve yet made my favorite piece. If I had to choose, it would be my “Madonna and Child” piece. We haven’t seen many depictions of Christ or the Virgin Mary as anything other than white. So, challenging that felt important to me. 

Peaceful Isolation by Osaze Akil

How was your lockdown experience? Did you find yourself more or less inspired?

I am definitely more inspired in lockdown than before. Before, there were so many distractions and interactions that I had on a daily basis that took my mind away from creating. Now, I’m forced to sit with myself, learn new things, and focus on things in different ways which automatically sparks inspiration.

Where can one purchase your work ? 

My work can be purchased on my website! osazeakil.com

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Peter Lindbergh : Untold Stories at Museum für Kunst & Gewerbe Hamburg

Earlier this year Museum für Kunst & Gewerbe Hamburg inaugurated their run of the ongoing exhibition Peter Lindbergh: Untold Stories. The exhibit features unseen work of the iconic German fashion photographer and is the first ever survey exhibition curated by Peter Lindbergh himself prior to his passing in September 2019. It celebrates the legacy of his work with a collection of 140 photographs accumulated over two years which offer an insight into his extensive oeuvre, spanning from the 1980’s the present day.

The first time I saw my photographs on the walls of the exhibition mock-up, I was startled, but in a positive way. It was overwhelming to be thus confronted with who I am,” Lindbergh explained during an interview in 2019. His famous black and white work is known for transcending their own context and giving an alternate spin on fashion photography by finding ways to not have his images centred around the fashion. 

© Peter LindberghCourtesy of Peter Lindbergh, Paris

“The exhibition allowed me to reconsider my images in a non fashion context. The presentation aims to open the photographs to different interpretations and perspectives. However, I don’t try to claim that my pictures aren’t fashion photographs, that wouldn’t be true either. I insist on the definition “fashion photography because for me that terms doesn’t mean that one has to depict fashion — photography is much bigger than fashion, it is a part of contemporary culture, ” he commented. 

The showcase is divided into three chapters, two of which are large scale installations: opening with Manifest, which offers an insightful thought provoking immersive introduction to the late photographer’s perspective of fashion photography; while the central section features never before experimental works of the photographers shown in pairs or groups; and it then closes with a film installation entitled Testament (2014) which is an unveiling of a hither unknown side of the character of the iconic image maker featuring some unexpected and emotionally moving subjects. The exhibition is currently on at the  Museum für Kunst & Gewerbe Hamburg until the the 1st of November and is also accompanied by a 320 page hardcover catalogue with 150 images and exclusive interviews with the photographer. For more information visit MKG.

© Peter LindberghCourtesy of Peter Lindbergh, Paris

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MATCHESFASHION launches The Innovators Programme in support of young designers

In efforts to support young designers through what has been a substantially difficult year, MATCHESFASHION recently announced the upcoming launch of The Innovators Programme. Scheduled to launch in September the project was created with the objective of championing young talent , and will include 12 menswear & womenswear designers from across the world to participate in mentorship projects, as well as partnerships with preferential business terms and marketing. 

I am delighted that we have formalised our support for emerging talent, developing The Innovators into a programme that actually helps futureproof their businesses in what has been a tough year for the creative industry. I have work with many of these designer for a long time and I am so happy that we are committing to their visionary collections in a practical , material way,” explained MATCHESFASHION Buying Director Natalie Kingham

The names included in the program are Art School, Ahluwalia, Chopova Lowena, Stefan Cooke, Germanier, Halpern, Harris Reed, Charles Jeffrey LOVERBOY, Thebe Magugu,  Ludovic de Saint Sernin, Bianca Saunders & Wales Bonner, who all worked closely with the MATCHESFASHION team during the pandemic after the need for practical support and ongoing commitment was expressed. 

“Emerging talent has always been at the heart of our business but often these businesses exist outside of traditional production cycles and need additional help and support to grow. This programme solidifies what we have always done, recognising talent and promoting their inspiring collections. We’ve worked closely with many of these designers already and I’m excited to continue our journey together,” commented MATCHESFASHION Head of Menswear Damien Paul .  The Innovators Programme will officially take shape in September with original content and amplification of each talent that will continue throughout the year.

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Dior launches summer pop-up with Harrods

On the occasion of the launch of their FW20-21 collection, Dior recently announced their partnership with Harrods in the opening of a new pop-up store in London. The pop-up which will be hosted by the boutique in the city’s centre from August 1st to 30th is a dedication to some of new additions to the collection. The grand velvet space will feature new versions of bags such as Dior’s signature bags in the same fabric, including the Saddle, Lady D-Lite and Dior Book Tote with the distinctive Dior Oblique motifs. The bags aptly accompany the ready to wear looks from collection that also feature signature Dior codes, from exclusive bob hats, scarves and other pieces that reflect on the house’s excellence of savour faire. A selection of pieces like the Diorcamp, Lady D-Lite among other may also be personalized using the ABCDior service. The Dior x Harrods Pop Up is currently active and will run until the end of the month. 

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Celine Homme SS21 – The Dancing Kid

Celine Homme SS21 , entitled “The Dancing Kid,” was centred around the idea of teen spirit as creative director Hedi Slimane drew inspiration from the work he did with Tik Tok star Non Eubanks as one of the faces of his SS20 campaign. This year’s collection, prepared in parallel with the winter collection centred around ideas of youth culture as a sartorial documentary about the e-boys, skate culture and an attempt in capturing the essence of an entire generation that turned boredom and confinement into creativity and innovation.

For the collection, Slimane worked with six artists including Tyson Reeder, Jesse Harris, Gregory Edwards, Ryan Ford, Amy Sillman & Turpentine who all contributed in different ways to shape the final result. Each piece told a different story, which ranged from luminous embroidered leather jackets, to lacerated jeans alla Slimane, as well as new Celine Z trainers that will be available for purchase later this year. View the full “The Dancing Kid” show below.

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Dior Cruise 2021 – An ode to Puglia

Just last week Dior’s Maria Grazia Chiuri presented her Cruise 2021 collection with a scenic backdrop of Lecce, Italy. The show was a celebration of the magical beauty of arts and crafts, which was set to the melodic rhythms of a cathartic dance by the La Notte della Taranta Foundation, choreographed by Sharon Eyal to the music of Paolo Buonvino

. Throughout the collection, even the silhouettes pay tribute to the Pugliese region with drawings that celebrate the beauty of nature in the region. They also all bear the motto of the workshops at the Costantine Foundation. Maria Grazia Chiuri collaborated with artist Pietro Ruffo, who paid homage to Chrisitian Dior’s iconic Dior dress from 1949, imagined a field with a constellation of wheat sheaves, while narratives of of untamed nature were transposed onto shirts and shorts. Over three months the duo produced over 250 illustrations with inspiration from the book De Florum Cultura , which was published in 1638 by Giovanni Battista Ferrari. 

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FENDI’S #MeAndMyPeekaboo ft. Chloe x Halle

Fendi’s latest episode in their #MeAndMyPeekaboo series features LA based pop culture superstar duo Chloe x Halle. In creation of the campaign, the duo was given complete creative control to conceive the project with the creative team of their choice. 

Shot at their home in LA, the video was created with the Art Direction of Andrew Makadsi, the vision of videographer Derek and photographer Julian Dakdouk, who manage to capture the unbreakable bond between the sisters. 

For the video, they commence with a stylish breakfast accessorised with the FENDI Peekaboo bags, after which we’re treated to shots of the duos divine natural beauty as they take a dive in the pool and enjoy a day by the pool. Following this they preparing for a performance of their lates with some major hair and makeup glam. 

Throughout the video, the wardrobe features pieces of FENDI’s Pre-Fall 2020 collection styled by Zerina Akers , complemented with some of the brand’s latest Peekaboo bags including and edition with an accordion-frame shape & inside pockets offered in smooth leather or precious skins. 

The  #MeAndMyPeekaboo series began last year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the latest runways.  To shop the Peekaboo visit Fendi.

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PRADA Multiple Views SS21 – The Show That Never Happened

Last week on the occasion of Milan Digital Fashion Week, Prada put their best virtual feet forward with a presentation entitled “Multiple Views SS21 – The Show That Never Happened.” The digital show — which is allegedly Miuccia Prada’s last solo show before the Raf Simons partnership —  took the form of a 10 minute live video, that showcase the SS21 collection interpreted through the lenses of 5 different creatives, being Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre. Each artist created a film that showcased a different view of the Prada collection and at large , the Prada ideology and identity, which served as a representation of flexibility and multiplicity, in a time where many are not able to commune, a different kind of community is then established. 

Throughout the collection, this season the house opted to focus on simple garments with use, value and longevity as the key themes. The collection is constructed around the quintessence of the house of Prada, its meaning, how clothes are worn , where and why. The meaning of multiplicity and compound uses , as paradoxes through sportswear, formality, classic and futurism are explored. The collection was co-ed and for menswear the silhouette was sharp, narrow and fitted , while for women couture volumes and treatments were explored. Leathers, cottons, taffeta , nylon , and other innovative fabrics are tailored with the flexibility to tell the stories that the wearer wants them to tell. Overall the SS21 collection is a much needed dose of simplicity during a time of chaos, the type of simplicity that can bend to whatever way you choose and embrace complexity yet still avoid chaos.

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