Wales Bonner launches AW20 Campaign “Lovers Rock”

03.12.2020 | Fashion | BY:

A dedication to dancehall – the fashion, the community and the music: Wales Bonner’s campaign is titled ‘Lovers Rock’; an ode to the work of British-Jamaican photographer John Goto. Photographed by Liz Johnson Artur, this line includes distinct pieces that hark back to the lively culture of the British youth in the 1970s: the donkey jackets, repurposed 1960s Saville Row tailoring, and moleskin double-breasted blazers adorned with found buttons. 

Based on the British-born music genre ‘Lovers’ Rock’, which was a style that used the softer notes of reggae to create this passionate sub-genre. The romantic musings that were found in the dancehall scene and the underground blues parties created a convivial connection between black and Asian communities; this is shown through the integrated Adidas and Wales Bonner collaboration. An eclectic mix of colours can be seen in the Adidas freizeit in crimson, ochre and emerald green. 

There is a heavy emphasis placed on Caribbean culture in the campaign, with mod jackets in two-tone tweeds and windowpane check mixed with crocheted sportswear silhouettes. The hand-knit beanies crafted in raw Scottish shetland wool, courtesy of Stephen Jones, reflects a strong Rastafarian presence. The military influence is also felt, with the inclusion of a tobacco gabardine cadet jacket and a navy twill pea coat fastened with Jamaican gold brass buttons. 

From the turtlenecks layered with tailored jackets, the ankle-length skirts matched with dark tights and knitted sweater vests, this launch is a love letter to the vibrant culture in 1970’s Britain.

To discover the full collection, go to WalesBonner.net

 Wales Bonner AW20 campaign, by Liz Johnson Artur

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JoshReim

LCM: The Next Generation

15.01.2016 | Fashion | BY:

In spite of labels such as Moschino, Belstaff and Dunhill showing at London Collections: Men, the most talked about designers were the new kids on the block. This year saw a formidable collection of talent at the MAN catwalk. Charles Jeffrey, who runs the notorious night Loverboy in London, walked a collection reminiscent of Vivienne Westwood and John Galliano at their prime. Billowy silhouettes, Rauschenberg-esque handbags and vibrant colours which clashed against earthy browns created an overall aesthetic of dishevelled, debauched beautiful young things of the night.

Meanwhile Grace Wales Bonner set the city ablaze with her collection ‘Spirituals’. Her AW16 collection was sensitive yet full of precise cuts and intricate details, from coloured embroidery on denim knees to golden stitching. Her ’70s silhouettes ranged from red tracksuits to soft collared white shirts, and these were complimented by Swarovski adorned chokers. In all, an ethereal, truly soulful and stand out collection.

Designer Alex Mullins made meta play out of clothes, with faces of friends stamped across jackets and tee-shirts. Tailoring was obscure and architectural, with off-kilter cuts and frayed denim edges aligning to create a staunchly energetic collection, with the rhythms of the city at its core.

Outside of the MAN presentation, designer Josh Reim (pictured main) showed his first ever collection at LCM. His was a pagan inspired presentation with personal ancestry at the locus of the designs. Models were placed within a rural tableaux which highlighted the intricacy of the stitching and complimented the muted palette on show. All eyes on this new crop of talent, promising to carry the torch where McQueen & co blazed before them.

Main photography by Dexter Lander.

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