Last week on the occasion of Milan Digital Fashion Week, Prada put their best virtual feet forward with a presentation entitled “Multiple Views SS21 – The Show That Never Happened.” The digital show — which is allegedly Miuccia Prada’s last solo show before the Raf Simons partnership —  took the form of a 10 minute live video, that showcase the SS21 collection interpreted through the lenses of 5 different creatives, being Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre. Each artist created a film that showcased a different view of the Prada collection and at large , the Prada ideology and identity, which served as a representation of flexibility and multiplicity, in a time where many are not able to commune, a different kind of community is then established. 

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Throughout the collection, this season the house opted to focus on simple garments with use, value and longevity as the key themes. The collection is constructed around the quintessence of the house of Prada, its meaning, how clothes are worn , where and why. The meaning of multiplicity and compound uses , as paradoxes through sportswear, formality, classic and futurism are explored. The collection was co-ed and for menswear the silhouette was sharp, narrow and fitted , while for women couture volumes and treatments were explored. Leathers, cottons, taffeta , nylon , and other innovative fabrics are tailored with the flexibility to tell the stories that the wearer wants them to tell. Overall the SS21 collection is a much needed dose of simplicity during a time of chaos, the type of simplicity that can bend to whatever way you choose and embrace complexity yet still avoid chaos.

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Tags: digital fashion week, Fashion, Milan Fashion Week, prada, ss21