PRADA X adidas – Edition NO.1

25.11.2019 | Blog , Fashion | BY:

A collaboration announced a few weeks ago, luxury fashion brand Prada has officially launched the first by-product of their partnership with adidas as a homage to the German sportswear brand. 

The first drop features a version of the Adidas Original shoe —  a sneaker which has been a staple of the brand since its inceptions in 1969, is re-introduced with luxury through Prada’s full-grain leather for its upper, Adidas signature rubber shell toe and triple-stripe heel alongside Prada’s logotype. The shoe is aptly paired with a version of Prada’s bawling bag which has been modified to echo the original bowling bag and give hints towards the Adidas gym bag as it’s executed in superior calf leather with a sports nylon strap.

The mini collection will hit Prada stores on December 4th and will be offered in a total of only 700 pieces worldwide, both male and female. Each piece has also been numbered with the unique serial to number of its production order. 

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A Bouquet of Simplicity for PRADA Resort 2020

19.11.2019 | Blog , Fashion | BY:

On theme with their latest resort show , last week, Italian fashion house Prada launched their Resort 2020 campaign under the direction of seditious simplicity. 

The campaign shot by photographers Keizo Kitajima and Drew Vickers gives a fresh take on advertising as it is physically presented the campaign in the form of tactile paper images wrapped around bouquets of flowers. Each one gives perspective of the very different images framed by the duo, showcasing their contrasting photography styles. 

One side sees the work of NYC based photographer Drew Vickers as he presents  elegant, emotional black & white images of his Prada Resort decked subjects,  whilst Japanese photographer Keizo Kitakima’s work complements this with the subjects alive and in motion, recalling his dynamic street photography from as far back as the 70’s . 

The products of the Prada Resort 2020 campaign can be discovered at local florists around the cities of London, Milan, Moscow , New York, Paris, Shanghai & Tokyo and the full collection can be seen on Prada.com 

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PRADA Linea Rossa FW19 ft. Willow Smith

24.10.2019 | Blog , Fashion | BY:

Last week, Italian fashion house Prada tapped American musician and artist Willow Smith for an unannounced performance at a station along the Central Line of London’s tube to commemorate the launch of their  Fall Winter 2019 Linea Rossa collection.

The inspiration behind the performance was quite literal, Prada’s Linea Rossa ( red line in English ) is a uniting emblem that’s simple yet complex, and industrially can be identified in all major cities throughout transport. This was in alignment with the core thought of the Linea Rossa collection which was originally created by Miuccia Prada in the 1990’s as she kept speed, travel , and dynamic energy in mind as the brand initially ventured into sportswear. 

The Fall Winter 2019 collection , of course uses this historic red line as one of it’s unifying elements as well as the brand’s use of signature fabrics. Some technical jerseys are created with polyester fibres recycled from plastic bottles recovered from sea and land fill where the waste was melted then spun into threads to  create the lightweight jersey.  It also includes the use of their renewable & recycled polyester fabrics,  Goretex Pro water-repellent microfibre and the famous nylon. The collection carries the tones similar to that of the military as when put together they give the effect of a modern day PRADA army , with shades of army green, pink , black , neon orange & neon green shaped to hug the body yet maintain a free range of free movement. 

To see more or shop the collection visit PRADA.COM

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PRADA Mode docks in London

06.10.2019 | Art , Blog | BY:

Last week during Frieze London , Prada presented its third edition of Prada Mode  — a traveling private club with a focus on contemporary culture that provides members a unique art experience along with music, dining and conversation —  with the theme of Collective Intimacy in the heart of  London at the 180 The Strand as a collaboration with The Vinyl Factory and The Showroom . In a space installed by installation artist Theaster Gates,  the fashion house presented a series of exhibitions, performances and events across the span of a few days.  

This included panel discussions with names like designers Grace Wales Bonner & Dozie Kanu,  live performances by Samuel Ross, Bumi Thomas, poet Inua Ellams and a closing party with live performances by Jojo About and DJ sets by Zezi Ifore & James Messiah.

The event was the house’s second staging of Prada Mode this year following their set up at Art Basel Hong Kong in March. 

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Prada SS20 Mens: An Optimist Rhythm, A Boyish Freedom

09.06.2019 | Blog , Fashion | BY:

Creative Director Miuccia Prada was moving to an optimistic tune in regards to the latest Prada Spring Summer 2020 Menswear collection. The collection was presented for the first time in Shanghai, China in celebration of the 40th anniversary of Milan being named it’s sister city. The show continued along the same themes and energies presented in the house’s resort collection a month ago which explored notions of optimism and simplicity. On a blue-lit runway at the Minsheng Art Wharf Mrs. Prada explored the these notions of optimism through a boyish elegance by acknowledging the significance and impact of fashion design. And as a result acknowledging the designer’s power as an artist with self affirmations, “I am no longer an artist; I have become a work of art,” a quote from the voiceover played during the show. The collection was almost like an ode to oneself, an embrace of both the good and the bad, the old and the new, the rebellious and the sophisticated. 

Classic pieces are decontextualised with contrasting  proportions and scaling created to frame the male body abstractly. An long shirt addressees the line of a tailored jacket, polo shirts and sweatshirts are given macro volume, each piece was crafted with a sort of boyhood in mind that speaks to a type of freedom. The type of boyhood that may recall the spirits of Boy Scouts which may have been subconsciously hinted with the above the knee shorts, tent-like nylon tank tops and palette of khaki’s included the collection.

These were complemented by neutrals of baby blues, pinks, blacks and greys in tune with that of the resort collection.  As described in the show notes “technology has become a fetish, ” where cassette tapes, floppy disks and other ‘antique’ pieces of technology are mounted on shirts and jackets like merit badges. Having landed commercial success through dipping her feet in these untamed themes such as Frankenstein in the last menswear show in February, this SS20 menswear collection seems to have been Miuccia’s affirmation that what had been known as a classic tailored Prada brand five or ten years ago, is now meant to be played upon and experimented with. Keeping up with the changing times, while staying true to the brand’s voice. 

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Prada’s Pasticceria Marchesi opens in London

29.05.2019 | Blog , Fashion | BY:

Yesterday Italian fashion house Prada opened the doors to their Marchesi 1824 store in Central London. The pastry shop,  the first of it’s kind outside of Milan,  replicates the scenery of it’s Italian location. The Pasticceria Marchesi, founded in 1824, has overtime become one of Milan’s signature spots, known for its fine patisseries, chocolates and traditional Milanese panettone. This vision of traditional elegance was channelled in it’s London location with elegant cherry furnishings and carefully restored tiling provided for the convenience of the enjoyment of the store’s wide selection of traditional Italian confectionery. The Pasticceria Marchesi is currently opened to the public and sits along Mount Street in Mayfair.

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Prada Resort 2020 – A Seditious Simplicity

03.05.2019 | Blog , Fashion | BY:

Last night, Italian fashion house Prada presented their Resort 2020 collection at their Piano Factory headquarters in New York under the theme Seditious Simplicity. The backdrop for the collection was a set designed by British-Dutch architecture studio AMO who re-imagined the space into a series of gloss pink simplistic lounging areas.

This season creative director Miuccia Prada opted for a less playful theme, with a series of looks that offer clean and simple silhouettes, the collection was an ample contrast against the complexity of today’s  world. It featured overcoats, brass buttoned blazers, eased skirts, utility suitings, peasant blouses made in cotton poplins, faille, leather and suede. Although the designer’s motive was to portray simple, this did not restrict a colourful palette. Navy blues, multi-chromatic pinks, and pastels were abundant with the complements of pinstripes, checks and micro patterned florals. Accessories were also a key part of the collection, with Prada’s iconic bowling bag from the SS2000 collection making a comeback in various colours. Other accessories included colourful scarves crafted in paillettes and ear and neck jewellery made from baroque pearls. As Ms.Prada stated herself, “It’s simplicity as a protest against too much. I’m sensitive to the political situation; it affects me,” the woman presented in the collection was an appropriate character in the current age of everything being “too much.“

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Prada’s Futuristic Linea Rossa Campaign

19.04.2019 | Blog , Fashion | BY:

This past week has seen the release of Italian fashion house Prada’s latest Linea Rossa campaign featuring their signature Linea Rossa logo with a bit of a twist.  The campaign shot and directed by Daniel Sannwald features the duo of models Lineisy Monero and Jun Young who are chic in the Linea Rossa looks from Prada’s SS19 collection. The pieces, all made from innovative, futuristic fabrics are the epitome of ultra-functional minimalism and futuristic sportswear combined with a sprinkle of modern elegance. It includes men’s, women’s and unisex garments that creates slim yet sharp silhouettes that gives the wearer an extra edge for respective occasions. The campaign itself is a technoid take on the classic technique of chronophotography, capturing multiple frames of a motion and combining them in single images. To shop Prada’s Linea Rossa, visit Prada. 

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Prada Invites – Spring/Summer 2019

10.04.2019 | Blog , Fashion | BY:

Cover Image: The Yoke bag by Elizabeth Diller

On theme with Milan Design Week, today Prada Milano launches a series of projects titled Prada Invites in collaboration with three outstanding female architects. The Italian luxury house has invited Cini Boeri, Elizabeth Diller and Kazuyo Sejima to give their takes on the brand’s signature nylon fabric. For the project they are presented with the task of creating an accessory item for women and each artist produces something of a unique item. Italian architect Cini Boeri has conceptualised a functional bag that can expand and reduce according to its need or occasion; Japanese architect Kazuyo Sejima has crafted rather more playful designs with a long version dubbed the ‘daln’ and a curved version called ‘yooo.’ While American architect Elizabeth Diller’s designs — ‘The Yoke’ bag and ‘The Envelope’ garment bag cover a wider range of multiple functions. This new chapter of Prada’s venture is only a small display of their ongoing fascination with multifaceted representations of contemporary femininity. Prada Invites pieces are on sale with several different drops from the end of March until the beginning of May, in select Prada stores across the world. 

Daln bag by Kazuyo Sejima
Bag by Cini Boeri

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MFW: Prada FW19 – Anatomy Of Romance

22.02.2019 | Blog , Fashion | BY:

Yesterday Italian fashion house Prada welcomed guests to their show space in Milan, for the viewing of their Fall Winter 2019 Women’s collection. Being the same set to that of the menswear show last month , this show was a continuation of the Frankenstein storyline established in the previous show, from a slightly different perspective. Last season designer Miuccia Prada’s focus was on the outcasts of society, she crafted a collection mainly inspired by the social Frankensteins of society, which was a dark but interesting stimulus. However this season, she decided to shed light on the more affectionate side of such a love story , being love stories like Frankenstein and his Bride. The collection titled “The Anatomy of Romance,” was an exploration of the gloom of love and romance and their duality. It spoke to that turbulent pull one has towards love even when you know it will end in turmoil. As a violin instrumental of bad romance plays in the background, a model struts the runway in a full black gown with an embroidered yellow rose to the side. This was the mood, this was a woman who was strong, feminine, who falls in love and gets her heart broken every time, yet always gets back up to try again. The collection also featured a military utilitarian nod: army green skirts, massive patch pockets, black trouser suits, along with fun features such as lace veils and skirts, a Frankenstein + Bride printed dress, mohair fur ear and head muffs  and also mohair fur backpacks. As much as this collection focused on the dark side of things, it also focused on love’s duality and it’s potential to bloom, with flashes of flower prints and embroideries throughout the story. Last season Ms.Prada had lots of fun with a quirky, interesting collection, however this season, the pieces were more practical and serious and also very Prada. 

Cover Image: Scott Mason

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Prada’s Old Hollywood Spring-Summer 2019 Campaign

23.01.2019 | Blog , Fashion | BY:

For their Spring Summer 2019 campaign, Italian fashion house Prada tackles the concept of duality in a video series shot and directed by Will Vanderperre featuring looks from both their women’s and men’s SS19 runway. The series was inspired by classic Hollywood movies and is approached as such.

It features the likes of top models Freja Beha Erichsen, Gigi Hadid, Maine Inga, Liu Wen and Anok Yai re-named after Prada’s supporting cast of accessories: respectively Sybille, Sidone, Margit, Odette and Belle inspired by iconic female cinematic icons. These women are also accompanied by three male characters played by models Daan Duez, Jonas Gloer and Tae Min. The campaign’s direction is a play on an iconic genre of cinematography: everything is familiar, but not too much, all holds a double meaning. Movie star?or model? Menswear? or womenswear? This series is created to guarantee you a few double-takes upon viewing. And like any other movie, it’s accompanied by posters directed by Benoit Debie which hints at the imagery and narrative of the films leaving one curious enough to explore the reflections and refractions of the collection.  The campaign boasts seven short films, which will be released throughout January and February on Prada.

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Milan FW: Prada Men’s FW 19-20, Monster Muses

13.01.2019 | Blog , Fashion | BY:

This weekend Italian house Prada invited guests for the official presentation of their Fall/Winter 2019 Men’s collection at their signature show space in Milan. Within the area, a spacious arena seating arrangement filled with eager Prada enthusiasts and a black sponge-like floor lit up by 120 oversized light bulbs.  In the background played an elegant tune of harps and violins which might have lead one into expecting a collection of tailored traditional pieces. However, what occurred next was quite the contrary. It first began with the change of music, a mix of hard rock beats aptly reset the mood for the collection which emerged. 

It was a slight change of tone in creative director Miuccia Prada’s feminist voice. Behind it, was the inspiration from the birth of famous gothic tale Frankenstein, which was created by author Mary Godwin in the 17th century during a competition with her husband in attempt to see who could create the scariest story. Needless to say, Godwin claimed her victory, but released her novel anonymously due to the fact that female novelists were not highly encouraged at the time. This was what drove the designer’s influence this season, her fascination with the grunge-like ‘otherness’ and vulnerability of society’s’ outcasts, wether minorities or monsters. The collection featured symbols from the tale such as shirts and sweaters with lightning bolts circling towards the heart (an upgrade to the Prada hit shirt from last season), menswear suiting with triple belting,  studded dresses, backpacks, floral printed dresses, and winter hats filled with wool lining — which was also included as shoulder pads on sweaters. It told an enticing story of twisted romance, femininity and vulnerability while also including military references. Miuccia’s Prada’s agility to switch diversify the tone behind her inspiration is exactly the quality which is destined to keep the brand alive and relevant. See more at Prada.

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The Relaunch of Prada’s Linea Rossa

07.09.2018 | Blog , Fashion | BY:

Italian fashion house Prada once again went digging in the pile of their iconic archives for their latest digital campaign called Prada Linea Rossa.

The distinctive red striped logo was first born in 1997 when Patrizio Bertelli, husband of designer Miuccia Prada was convinced by a German yatch designer to create his own sailing team to compete in the America’s Cup competition, and from this came the Linea Rossa.

Inspired by the world of sport, the logo first began to appear on sunglasses and since then, was gradually seen in collections throughout the years. However, it’s new incarnation debuted at the FW18 show earlier this year.  The line offers a range of wardrobe from outwear, to footwear and specially conceived pieces geared to the demands of specific actives including skiing and snowboarding. Prada underscores the origins of the logo’s sportswear foundations with a touch of innovation in colour and form. Garments are clean, precise, entirely streamlined in form and also made with strategic material including nanotech fabrics, recycled polyester and water-repellent microfibre. The garments are all assembled by advanced methods of heat and internal heat-sealing completely devoid of stitching. Prada Linea Rossa hits stores in September in select Prada store and department stores as well as on the brands website. 

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Prada Pre-Fall 2018 explores Industreality

13.05.2018 | Blog , Fashion | BY:

For their Pre-Fall 2018 campaign, Prada enlisted photographer Willy Vanderperre to capture models inside of the fictitious Prada Warehouse.

The fantasy environment is full of contrasts which embody the modern Prada woman. Models pose against textured, industrial backgrounds that are emblazoned with Prada logos and signs. The colour palette is high-octane, marrying bold, bright hues with futuristic and feminine clothing design. These combinations create an immersive Prada world: rich and unexpected, as the brand is apt to do. Anok Yai, Kris Grikaite and Fran Summers are the perfect models to anchor fantasy of the Prada Warehouse to reality.

Motifs such as the flaming shoes, Prada triangle and dinosaur evoke Prada’s traditional visual language while simultaneously offering a new one. It’s the sense of transition embodied within these logos that plays a part in the continued energy of brand. References speak a both to Prada’s long and innovative history, while also offering a modern twist that looks to the future.

Clothes do the same, with nylon and digitised florals ensuring traditional feminine design is re-imagined for the modern woman. While the Prada Warehouse might remain in another dimension, there’s no doubt Prada Pre-Fall will bring ‘Industreality’ to the every day.

 

 

 

 

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Fantasy florals: summer scents to capture your imagination

07.05.2018 | Beauty , Fashion | BY:

Spritz and escape: these floral-laced scents are your passport to summer. Who cares about the weather when you’re carrying orange blossom and lavender notes wherever you go. These spring and summer season scents are all about embracing the fantasy, helping you to shake off the winter blues and reach for the sky.

19-69 Capri

19-69 Capri Eau de Parfum at Goodhood Store

Comme 3 Eau de Toilette

Comme 3 Eau de Toilette at Dover Street Market

Ex Nihilo Viper Green

Ex Nihilo Viper Green at Harvey Nichols

Le Labo Neroli 36

Le Labo Neroli 36 Eau de Parfum at LN-CC

Prada Pink Flamingos

Prada Pink Flamingos at Selfridges

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Prada presents The Postman’s Gifts

28.11.2017 | Fashion | BY:

To mark the start of the festive season, Prada has released two new films directed by the legendary Autumn de Wilde. Divided into two films, ‘The Postman’s Dreams 2’ (a sequel to de Wilde’s first collaboration with Prada in 2015), and ‘The Postman’s gifts’.

Preoccupied with themes such as desire and the pursuit of satisfaction, de Wilde’s sharp, playful hand is at her masterful best. While Elijah Wood plays an enigmatic postman, it is the Prada Galleria bag that stars as leading lady throughout. Fantastical and maverick, these are an early Christmas treat.

PRADA_THE POSTMAN DREAMS 2_THE_TROUBLEMAKER_01

Watch the first two episodes here, now.

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Prada Raw eyewear

24.06.2015 | Fashion | BY:

Prada has been instrumental in helping wooden eyewear break free of its formerly dowdy image. The fashion powerhouse’s new line, Prada Raw, features sought-after smooth curves and top quality, light weight materials, while the grain makes each product unique. The trend reached new heights when Prada stitched leather uppers to its specs for the SS15 catwalk.

Prada continues its innovation with the launch of Prada Raw Avenue this Friday, a virtual catwalk where shoppers can experience Prada’s sunglasses through the eyes of six illustrations. Users can interact with the site in real-time through the different illustrations as they walk the virtual runway.

 The artists from around the globe include Carly Kuhn, Megan Hess, Blair Breitenstein (whose illustration features above), Judith van den Hoek, Wong Ping and Vida Vega.

raw.prada.com.

 

 

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Prada’s Wes Anderson-Designed Bar in Milan

14.05.2015 | Art , Culture | BY:

Prada has teamed up with their favourite director Wes Anderson again. This time, instead of directing shorts for their campaigns, Anderson has lent his unique vision to create a bar. Located in Milan, Bar Luce, which features a Life Aquatic-themed pinball machine, a jukebox and retro formica tables, is part of Prada’s new art and culture complex Fondazione Prada and was inspired by two Italian Neorealist films – Miracle in Milan (1951) and Rocco and His Brothers (1960).

“I think it would be an even better place to write a movie,” states Anderson. “I tried to make it a bar I would want to spend my own non-fictional afternoons in.”

Fondazione Prada and the Luce Bar is open now at Largo Isarco 2, 20139 Milano.

fondazioneprada.org

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Prada Raw

01.04.2015 | Fashion | BY:

Four of Prada’s iconic boutiques have exclusively launched the Spring/Summer 2015 Prada Raw Eyewear Collection. Utilising new materials such as black walnut and Malabar ebony, they have combined these two precious types of wood with their contemporary design to create a unique new range.

The stores, Milan Galleria, Paris Faubourg St Honore, London Old Bond Street and New York 5th Avenue, now feature a customised window display, created by Martino Gamper in collaboration with Prada, to celebrate their unique craftmanship.

prada.com

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Prada Resort 2015

03.11.2014 | Fashion | BY:

Prada introduces new faces Adrienne Juliger, Ine Neefs and Moya Mardy in their eerie Resort 2015 campaign. Shot by Steven Meisel, and with hair and make up from Guido Palau and Pat McGrath, the result is a enigmatic monochrome portrait of the modern Prada woman.

The collection itself focuses on the new shapes; silhouettes made from short jackets, boxy skirts, pleated trousers and belted dresses, all with a slight nod to the 70’s. The fine details, such as decorative stitching over the seams of each garment, shoe and bag are clear to see in the photography as well as the tension building short video.

prada.com

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