LFW: David Koma FW20 – An Ode to British Glamour

16.02.2020 | Blog , Fashion | BY:

Images courtesy of Olivia Lifungula 

This weekend designer David Koma presented his FW20 collection as an ode to some aspects of classic British pop & contemporary culture. From a detailed  “Gherkin” building beaded on a mini dress  to the Union Jack stamped on pump heels to subtle details of the cityscape print brought out in bike apparel, and nods to Princess Di and Dame Viv with emerald jewellery and pannier skirts.  Twin ventured backstage with photographer Olivia Lifungula to get a closer look of all the key details. 

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LFW: Vivienne Westwood FW20 – A Call for Change

15.02.2020 | Blog , Fashion | BY:

Images courtesy of Olivia Lifungula 

Many have said that Vivienne Westwood is an exemplar of one of the only rebels left in fashion, and her FW20 presentation this weekend proved just that. No words were minced. The designer crafted a collection directed towards justice, sustainability and Julian Assange.

 “I want to work with Extinction Rebellion and have Julian Assange freed,” she commented at the presentation held at the Serpentine Gallery yesterday.

The clothing spoke for themselves, or rather they screamed and protested with statements aimed towards an ironic yet effective form of fashion activism. Luckily Twin was there first hand to document every bit of it with our photographer Olivia Lifungula who captured all the details of the apparel activism initiated by the designer. 

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Viktor & Rolf explore the romanticism of tradition, shown through archive nostalgia and partnership with Melissa Shoes 

10.02.2020 | Blog , Fashion | BY:

VPlastic and Paris Fashion Week Couture: there have been stranger partnerships, but Melissa Shoes’ collaboration with Viktor&Rolf certainly paired with aplomb. 

With Viktor&Rolf’s collection inspired by childhood memories of Laura Ingalls Wilder’s ‘Little House on the Prairie’ and Denise Holly Hobbie-Ulinskas’ eponymous 1970’s illustration character, Viktor&Rolf took a turn back to the archive for their fabric swatches, lending the collection a looser air: more romantic, more nostalgic.

Teamed with classic Melissa sandals in delicate shades of powder blue, white and pink, and bags imitating woven lace, Viktor&Rolf took a brave partnership and made it feel effortless.

Looking at the collection and discussing their decision to explore the archive, the symbolism of consideration for this season’s design process was at the helm. Historically, the technique of patchwork originated from frugal necessity: old clothes were cut up in patches and sewn back together in decorative patterns, in order to be used again. By reusing their high-end couture fabric samples in this way, Viktor&Rolf create a surreal paradox that underlines the beauty of imperfection. This collection highlights the creative principle of conscious design. Doing more with less; constraints providing a steppingstone for meaningful creation.

Their collaboration with Melissa Shoes further implied the importance of creative partnerships through working together, specialisation, and a relaxed nostalgia that reflected on past skills and how they can be integrated into today’s technological advances.

With Melissa shoes made from their signature vegan Melflex, and Viktor&Rolf’s emphasis on consciousness design, a deeper thoughtfulness and responsibility were takeaways from this collaboration at couture season.

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MICA by Alastair McKimm – A BTS Documentary

08.02.2020 | Blog , Fashion | BY:

Contemporary British publishing house IDEA’s latest venture is in collaboration with i-D Magazine’s Editor in Chief  (EIC) on a photobook titled MICA. Comprised of 160 pages, the book is a study of Argentine model Mica Arganaraz in the obsessional style of Japanese icon books. All the images included are pulled from Alastair’s iPhone camera roll documenting the behind the scenes time line from their first meeting, to Saint Laurent campaigns, magazine editorials right up to McKimm’s tenure as EIC of i-D.

The book officially launched with a signing by Mica and Alastair at Dover street Market NY on February 10th.  MICA is currently available for pre-oder online IDEA. 

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Twin Talks: The Versace Baroness by Sarah Baker

05.02.2020 | Art , Blog , Fashion , Literature | BY:

Multimedia artist, entrepreneur and founder of Baroness Magazine Sarah Baker recently teamed up with iconic Italian designer Donatella Versace as guest editor for the second instalment of the magazine. In a photographic storybook shot and curated by Sarah Baker, art directed by Stephen Male and styled with Versace’s collection, the artist tells a tale of glamorous yet tumultuous affairs among five characters as the dominantly females cast is tasked to work together in order to successively overcome blackmail & deceit. The scenery is set by Decor from the Versace Home collection and even served as the brand’s holiday campaign.

Twin sat down with the artist Sarah Baker to discuss inspiration and her process of realizing the issue.

What was the experience like working Donatella Versace as guest editor for BARONESS issue NO.2 ? 

Working with Donatella was amazing. I have admired her for a long time as a business woman and creative director and she has inspired my artwork for many years. Her team is superb and they have been carefully chosen by Donatella to filter the first round of decisions. When Donatella reviewed our progress, she had a fresh perspective on all the options, and I really admired her bold decisions. As an artist, it is a dream to work with an editor who is open to a lot of very outrageous ideas and willing to experiment and take risks.

You opted to go in the untraditional direction by creating a saga around female collaboration as opposed to female rivalry, what inspired this?

I think it’s about time female collaboration is not seen as groundbreaking. We were interested in reinterpreting the character of The Bitch (the title of a Jackie Collins novel that inspired Alexis Carrington). Interestingly, Collins also wrote Lucky, perhaps her most famous character, who is sexy, sassy, brilliant, and in-control. This really personifies the Versace woman, and the strong traits of our lead characters Angelina and the Baroness resonated with Donatella. My work has been about looking at how women are represented in popular media and how a woman might represent herself. As an artist, I am interested in shifting the narrative away from woman as seen from a man’s perspective, to a woman who is very much in control of her own image, and temper, and therefore abandoning Dynasty-style cat fights. Regarding my personal inspiration for female collaboration, I was also thinking about my own very close group of girlfriends—we have supported one another since early childhood.

What was your favourite aspect of the process while fabricating this issue? 

I really enjoyed solving problems with the structure of the narrative. The plot shifted so much from the very beginning, and every time a character was removed or dialogue altered, it had a ripple effect over the whole story. We started with twelve characters and twelve chapters, and due to the reality of shooting schedules and time constraints, we needed to alter the story quite a lot. It was extremely challenging to keep the story alive while maintaining logical conclusions. This problem kept me extremely excited and maybe in the end it was never fully solved, but that contributed to the ridiculousness of the narrative, which made it a little bit more funny. It was reminiscent of the TV show Soap, which is often a point of reference for my work, where the farcical narrative explodes into embellished dialogue. It is true to many fictitious dramas—most Noel Coward plays have the absurd built in—but sometimes life can actually be like that too. Or maybe it’s just my life!

Is there anything you want your viewers to take away or feel from this series? 

Humor is really important. That is another thing that was really great about working with Donatella: she has a great sense of humor. Especially at this current time when it seems like the world might blow up—politically, ecologically. It can feel very overwhelming. I personally find laughter more important than ever right now.

Do you have ideas or clues you can give on what may be in store for the next BARONESS issue? 

Something fabulously sexy and witty, like everything published by Baron and Baroness.

Where can one purchase the book ?

The Baroness is available online at baronmagazine.com.

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GIVENCHY SS20 features Marc Jacobs & Charlotte Rampling

03.02.2020 | Blog , Fashion | BY:

For Spring Summer 2020, French Maison Givenchy revisits its signature “couple” theme with its most iconic pairing yet. 

Charlotte Rampling and Marc Jacobs face the brand’s campaign with a story shot by photographer Craig McDean under the direction of the house’s Artistic Director Clare Waight Keller. The duo is shot “celebrating the individualistic beauty and the liberated, self assured attitude so emblematic of Givenchy,” as so reads the press release. 

Both are decked in full looks and accessories from the Givenchy SS20 collection styled to honour each icon’s personal style. Charlotte is pictured sporting more masculine pieces while Jacobs flaunts a more feminine style. In the short video, the two are captured in their elements in a fascinating scene as they exercise their acting skills with a series of improv. Givenchy SS20 , is currently in stores. 

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Fred Perry x The Museum Of Youth Culture: From Bedrooms to Basements

31.01.2020 | Art , Blog , Culture , Fashion | BY:

Cover image by Tony Othen-Bede Association

In collaboration with the Museum of Youth Culture, British brand Fred Perry has  announced the launch of two in-store take overs with the emerging museum in two of their London locations. The aim of the project is to inspire future generations to make an impact on the world around them, and the first installation is under the theme “From Bedrooms to Basements.” 

This takeover is an ode to scenes and sounds made by young people within the last 100 years, which will be displayed through a compilation of crowdsourced photography as well as images from the original archive of Fred Perry. 

The space will also be interactive with a DIY Scanning booths, allowing its audience the chance to participate. 

The Fred Perry x Museum of Youth Culture project is currently in motion in Fred Perry’s Camden & Henrietta Street stores.

Image by Sharon Long

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Alexander McQueen SS20 Campaign

28.01.2020 | Blog , Fashion | BY:

Alexander McQueen recently released their Spring Summer RTW 2020 Campaign shot by Jamie Hawkesworth. The campaign features faces Vivien Solari, Felice Noordhoof and Imaan Homaam elegantly posed by the seaside.  

“Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile. I love the idea of people having the time to make things together, the time to meet and talk together, the time to reconnect with the world.” Sarah Burton Creative director.

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The Wedding Edit: by Matches Fashion

27.01.2020 | Blog , Fashion | BY:

Cover Image : Givenchy Earrings, Christopher Kane Coat at MATCHESFASHION, Photographer Eddie Wrey

This month British global luxury retailer MATCHES Fashion launched a bridal branch of it’s enterprise called The Wedding Edit. The section is dedicated to modern wedding and event dressing pieces featuring designs with the flexibility to be worn more than once. The grand archive includes 30 bespoke collections and over 250 uniques pieces created by designers specially for the launch.  All these are divided into six sections inspired by the characters of different customer muses: Romantic, The Fashion Pioneer, The Curator, The Free Spirit, The Purist and The Warrior.  Garments have been designed by names like Cecilie Bahnsen, Christopher Kane, Jil Sander, Jacquemus , Loewe , Maison Margiela, Liu Miu, The Row, Vivienne Westwood and many others. 

“We have noticed an increase in sales across our evening wear and modern tailoring categories, particularly in monochrome tones. We wanted to create a dedicated area where our clients can find unique pieces for their wedding and special events that can be worn again for many years to come. We are thrilled to partner with some of our favourite designers on special collections for the launch, from Christopher Kane, Erden and Giles to Stephen Jones and Molly Goddard,” commented Natalie Kingham , Fashion Buying Director. 

The Wedding  & Events dressing edit will be updated with regular delivery drops all year round to appeal to customers around the globe.

Alighieri Earrings at MATCHESFASHION, Photographer Eddie Wrey

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A simple idea for people talking: Andy Warhol’s editorial legacy bound in one tome, thanks to Assouline

26.01.2020 | Art , Blog , Fashion | BY:

A simple idea for people talking: Andy Warhol’s editorial legacy bound in one tome thanks to Assouline

There is a new book on the shelves of Assouline’s publishing maison on Piccadilly in London – it weighs over 5kg, it takes up more than a shelf, its hardcover is awash in acrid green and it rests in a metallic pink protective jacket. Bold, bright, brassy, beautiful: 50 years of Andy Warhol’s Interview magazine has been collated, curated and bound into a vibrant dazzle. 

Assouline’s mighty tome on this dazzling riot that was Interview Magazine lets you eavesdrop in on the romance, the righteousness, the unrest and the regalia that made and still makes Interview one of the most infamous magazines to this day. 

© Christopher Makos, June 1972

Initially contrived as a cross between the youth culture-led Rolling Stone and the nudity of Screw, Interview was due to be a riot of a success according to Andy Warhol, as it was going to be a film review magazine that was comprised of decent and relevant journalism, and sex. Having resulted instead in a zeitgeist of exceptional journalism, outrageous interviews and total creative freedom across fashion, art, music and culture, Interview turned on its head what a magazine could encompass. 

Speaking to Esther Kremer, Editor In Chief and Director of Publishing at Assouline, we discuss why the powerhouse of noble titles saw the legacy of Interview Magazine as a key opportunity to celebrate and support the reputation of what Richard Turley, Editorial Director of Interview, labelled “a mess, a big beautiful mess.”

Glenn Steigelman, November 1969

How did this retrospective of Interview Magazine come about?

On the occasion of Interview’s 50th anniversary, it seemed opportune to curate their history in a book.

Why did you feel this was a valid retrospective that needed to be published under Assouline?

Assouline is a curator of culture, we educate with strong imagery and constantly refer back to the creative leaders of the past in all our works. Interview: 50 Years is a visual text book to decades of history of film, fashion and art.

How did Interview change the publishing landscape?

In an age when magazines were all about carefully composed shoots in exotic locations by leading photographers, Andy turned publishing on its head with a real and unedited interview format for his magazine. Because he could not afford to pay writers, he just published the interviews verbatim.  He took chances by featuring young stars like Jodie Foster, the only talent he could afford  at the time, and at 18 she ended up working as a staff writer for him as well. He was innovative and ahead of his time in that regard. He was an entertainer, not just an artist,  and dreamed up ways of captivating his audience within his small operating budget.

© Glenn Steigelman, December, 1991

Do you think Interview is still a relevant publication? 

Yes, because it focuses on emerging talent, like Nick Braun (Succession) and has an edgy vibe which is presented for a sophisticated audience who understands good design. It’s different than what else is out there and many of their competitors.

What did your involvement in the creation of this title teach you about the magazine and Andy Warhol’s lateral creative vision?

Andy’s Interview shows that Innovators take risks. He had a  “go big or go home” attitude that we see today in the startup community. Andy was that kind of visionary and his creativity extended way beyond art.

Glenn Steigelman October 2002

The book is published as a mighty tome: why did you feel this was the right format for a retrospective on Interview?

The contents of the book are epic. They take readers through  what many consider the heyday of NYC. It deserves to be XXL.

Can you summarise what Interview meant to you in three words when you started work on this project ?

ANDY, NYC, INNOVATION

Can you summarise Interview in three words after creating this tome?

ANDY, NYC, INNOVATION

Interview 50 Years – 3D Cover

What would you like readers to take away from this book?

An understanding of a time where creative energy exuded from the streets of NYC and how that magic happened.

Interview is available to purchase by Assouline here.

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FENDI #MeAndMyPeekaboo ft. Yan Ni and Zou Yuanqing

23.01.2020 | Blog , Fashion | BY:

In the latest #MeAndMyPeekaboo series, FENDI taps Chinese actress Yan Ni to star in an episode with her daughter Zou Yuanquing to tell the tales of their unique family bond, ringing in the Chinese New Year the FENDI way. Yan Ni rose to fame as a comic actress and she is a fun both on and off screen. My Own Swordsman starred by her has become a classic Chinese TV series, while outside the series, Yan Ni is now telling her own family story. The episode follows her throughout her journey with her Fendi  Peekaboo bag in Nappa leather and the glittering rose gold sequin Peekaboo accompany mother and daughter in their journey, continuing the narrative of the #MeAndMyPeekaboo Series and celebrating the unique bond between mother and daughter.

The  #MeAndMyPeekaboo series began last year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the latest runways.  To shop the Peekaboo visit Fendi.

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TELFAR AT PITTI UOMO: ‘THE WORLD ISN’T EVERYTHING III’

19.01.2020 | Blog , Fashion | BY:

The great calibre of talent and community under the name of Telfar Clemens is no big news. Twin contributor Amanda Ballerini had the pleasure to assist the team and work closely with the Telfar community in realising their latest FW 20-21 show held at Palazzo Corsini in Florence.

The urge then came up for her to write this piece almost immediately, considering her passion for the brands since she discovered them during her studies in 2014.

The Queens/Liberian born creative who launched his eponymous label in 2005 has within these years managed not only to be an oracle of fashion but more so in the way he has shaped how we see performance and the concept of community. A community made of creatives with no boundaries, no preconceptions, the real contemporary democrats coming from all over yet all belonging to the same world.

A brand which screams: ‘It’s not for you, it’s for everyone’ as its bio, which is surely something very easy to perceive when you take a closer look at what the founder has really managed to achieve with TELFAR.

Going back to the roots which brought me where I am now, through a brand from across the ocean conceived by people who had probably seldom seen Florence.

The main highlight of the show was the great emotion created. How the New Renaissance embodied by the brand, his creator and the community surrounding him is what everyone aims to be and see and is an explanation for how we act in fashion in 2020, and why is still makes sense.

I spent 4 years of my young life in Florence and have always complained about its closed minded mentality and the fact that it is such an exclusive community. In Italy, you mainly grow within your circle and stay that way unless you move away. Which is why it is quite ironic that an apparent ‘liberal minded’ state like Italy and its bigger and smallest cities are all marked by the fact that it is actually quite exclusive.

Studying in an international school in Florence allowed me to exclude myself partially from that world, creating my own in the small reality I had available surrounding myself with dreams, parties, music, discoveries and friends. The best years of an 18 year old young woman who was always aspiring to have more in life. Years later, at the TELFAR show and afterparty last week , I finally found that more which I was looking for, and I can be very thankful for that.

As if the beauty of the location itself wasn’t enough, the set was essentially formed by a ‘tavola rotonda’ (a slight reference to the round table of King Arthur and his knights) adorned and created for the occasion by Spiral Theory Test Kitchen in association with Cordon Bleu cooking school based in Florence. It was a satirical roman empire bloodshed table which went under some surgical operation. It was the modern epitome of Renaissance, imagined by the new gods of today: the queer community of New York. Following the actual Vip dinner the night before the show, with queen beds placed in other rooms of the palace for fun & frills, the table was slightly set up but basically left in the same exact condition as the night before (and so were the beds) for the show presentation. The table served as seats for the special guests and as entrance stage for the models, who were mostly friends and family of Telfar Clemens himself who also performed live.

Appearances included the likes of  Boy Child,  Bobbi ( a part of the Spiral Theory Test kitchen trio) and even Solange whose aura glowed around the table. All these characters overlapping with journalists from very big fashion magazine and all the people who count. It was the most interesting organic mix.

The stage saw the performance of Standing on the Corner ensemble, the heart breaking voice of the young star Hawa and the angel-queen’s musical performance of Ms Carrie Stacks. The Palazzo smelled of meat, fruits, and any other possible leftovers and it somehow still had a fragrance which you wanted to carry home with you. Perhaps it simply smelled of deep love.

What I can say about the after party (set at Super Studio founded Space Club in collaboration with Stefano Pilati) is that it was the perfect ending of the whole shebang . It was the cherry on top.

The soul that each person, friend, lover, fan, family member and new friends put in all of this screamed authenticity and gratitude from each and every corner.

Speaking as an Italian myself and on behalf of the city of Florence, we are the ones who are most grateful. Grateful and filled with the biggest tears of joy in our eyes for the whole, black, queer, all inclusive and incredible vibe of community that TELFAR brought to all our hearts.

It is not for you, it is for everyone of us, and it is the future.


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Tallawah: A Jamaican story by Jawara & Nadine Ijewere

17.01.2020 | Art , Beauty , Blog , Culture , Fashion | BY:

Later this month photographer Nadine Ijewere and hair stylist Jawara will reveal an exhibition titled Tallawah in collaboration with Dazed Beauty at the Cob Gallery in London.

The showcase takes it’s name from the Jamaican patois word Tallawah, which means small but nonetheless fearless and strong-willed. Throughout the exhibition, Jawara explores his childhood of growing up in Kingston during the peak of Dancehall culture and the influence of creativity in the fashion & hairstyling by the women around him. For photographer Nadine Ijewere, she dives into her Nigerian-Jamaican heritage and aims to paint an image of the stories shared by her mother about the island of Jamaica. 

“This project is very close to my heart,” said Ijewere in a statement. “It was empowering to be able to explore part of my heritage by photographing these beautiful, strong people. The relationship between hair and identity is one I wanted to capture and celebrate – it’s a story that’s important to tell.”

Jawara added: “Small but Strong. Likkle but Tallawah. The strength and beauty of Jamaica.”

Tallawah opens it’s doors at the Cob Gallery in London on January 23rd and will run until February 1st. 

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Prada SS20 Menswear Campaign – An Optimist Rhythm

09.01.2020 | Blog , Fashion | BY:

For Spring Summer 2020 , Prada platforms a trinity of contemporary creatives for the faces of their latest menswear campaign. On theme with the SS20 show which took place in Shanghai last year under the themes of duality, reinvention & boyish optimism, the Italian house tapped musician Frank Ocean, actor Austin Butler and director/screenwriter/producer Nicolas Winding as creatives in control of their own invention under the light of Prada SS20.

  Shot by photographer David Sims, the campaign features profiles of each talent embodying & portraying their individual definitions of the Prada man. The Prada SS20 collection will soon be available online & in stores, visit Prada to discover the full campaign.  

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Twin Talks: Azur – Luxury Sustainability from the South of France

07.01.2020 | Blog , Fashion | BY:

Images courtesy of Andreas Lumineau

Late last year graphic design & textile design duo Lisa Favreau and Lisa Guedel-Dolle launched their luxury sustainable brand from the coast of Marseille, France. Dubbed AZUR, the brand prides itself in the design and production of high quality fashionable clothing and accessories using processes and techniques which are ethically and environmentally compatible. Each piece is made from a mix of natural fibres, antique 20th century textiles and luxury materials sourced in France. Textiles and buttons are naturally dyed with with plants, labels are made in Italy from recycled plastic bottles & packaging is crafted from recycled & recyclable textiles. The scale of production is closely monitored to match demand and to ensure that each garment pockets its own unique story with fabrics that hold their own history. Twin sat down with the design duo, to find out some more about their process. 

What sparked the idea of launching a sustainable brand ?

During the past years we were less and less comfortable with the fact that what we were doing was often too far from our beliefs. We thought that we could use our creative skills and energy for a more positive purpose. Step by step the project started to take shape in our minds.

Long before turning into a clothing project, Azur was first and foremost a strong desire to change the way we were working and creating, to go towards more sustainable practices. At first we didn’t know if it was going to turn into objects, furniture or pieces of clothing. Making truly ethical and eco-conscious clothing ended up being the most challenging of them all. 

Why did you decide on naming the brand Azur ? 

Azur is the color that is often described as the color of the sky on a clear day.

We were deeply touched by the way Paul Virilio, a french philosopher, evokes nature and colours while talking about l’azur:

«L’azur c’est l’épaisseur optique de l’atmosphère, la grande lentille du globe terrestre, sa brillante rétine. De l’outremer à l’outre-ciel, l’horizon départage la transparence de l’opacité. De la matière-terre à l’espace-lumière, il n’y a qu’un pas, celui du bond ou de l’envol capables de nous affranchir un instant de la gravité.» 

Paul Virilio in La vitesse de la libération.

We also liked that Azur is a much-used word in south of France for any kind of brand or business. It gives the brand a déjà vu feeling while remaining quite mysterious and poetic. 

How long did it take to create an entire collection using completely sustainable techniques and materials? 

To avoid overproduction and enhance existing raw materials, we source high quality natural antique fabrics woven in France in early 20th century. Fabrics and buttons are naturally hand-dyed with dye plants by us in our studio, using no chemicals or heavy metal. Our 100% cotton thread and natural corozo buttons are made by the last French sewing thread mill and the last button manufacturer in France. Except our labels which are made in Italy from recycled plastic bottles, we avoid any plastic. The lining of our clothes is made of cotton without glue and our packaging is made in France with recycled and recyclable materials. Each piece is sewn in Marseille by our prototypist or a garment workshop run by a mother and daughter. Our silk pieces are hand-pleated in Marseille in an atelier running by two sisters and own by their family since 1937. Everything is made by us, craftsmen or small companies located as close as possible from Marseille.

Every step of the production process is meticulously watched out by the two of us, to be fundamentally respectful of the environment and others.

It took about a year to set up our sourcing and production processes : finding the best materials, the right partners and finally the proper way to combine them all. 

Once all these parameters settled, create an entire collection made in a sustainable way sure takes a longer time than in an ordinary way, but still allows to create a full collection, even in significant quantities. 

What was the most difficult part of the process ? 

Trying to be fundamentally respectful of the environment and people impact a lot our designs and the creative direction of our brand in general. The major part of our creative result is inherent to the artisanal process and the sustainable approach we have set up.

The sourcing of our raw materials is the biggest constraint and restricts many of our desires. We have to reverse the usual creative process. First we list what and how we can produce following our ethos, and then, we start the creative process. 

It was important to us to make clothes that you can keep for a long time and make compatible to every wardrobe. We create mainly unisex pieces, with simple cuts but unique details, which can fit most bodies. 

We are aware that not everything can be produced within our constraints, which can be frustrating sometimes, but which is also really challenging and exciting. 

Do you think the industry in general is on its way to becoming less wasteful?

People are now more aware and concerned about the environmental issues, and big brands have to follow this movement and adapt themselves to the new consumers expectations. Most of the time it’s unfortunately more about their image rather than real commitments.

On an other hand, many independents and emerging fashion brands are really active and aware when it comes to sustainability, and are opening a new path. Through Azur we hope to show in some way that you can make truly eco-conscious and ethical clothes that can also be luxurious.  

No one has the perfect formula, and both makers and designers should work together to build fairer and cleaner making processes.

How many collections can we expect a year from Azur?

We don’t follow the exact same calendar as the fashion industry. We will launch 2 collections per year, and the rest of the time will be punctuated by few drops, according to our desires and fabrics we find.

Where can one buy the products? 

You can buy the collection online on our website at azur.world

In February we will move into an atelier-boutique where you will be able to see and try the collection and unique pieces that will not be available online. The address is 19 rue du Chevalier Roze, 13002 Marseille, France. We’re currently working on supplying to shops internationally for our next few collection. 

Keep up with the brand via instagram on @AzurWorld 

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Fendi Botanical Wonder ft. Timmy Xu

07.01.2020 | Blog , Fashion | BY:

In Fendi’s latest episode for their Peekaboo series, the Italian fashion house taps Chinese singer/actor & FENDI spokesperson Timmy Xu.  In a bucolic dialogue between man and nature, Xu immerses himself on a journey through nature as he travels from the FENDI catwalk into luscious greenery, peekaboo bag in hand. He clutches the model from the SS20 collection made from perforated lather panel combined with mink intarsia, a display of the perfect balance of sophistication of functionality. The Fendi peekaboo bag is currently available online.    

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Jil Sander SS20 Campaign – A Scenic Italian Roadtrip

06.01.2020 | Blog , Fashion | BY:

Jil Sander creative directors Lucie and Luke Meier went on an Italian road trip with photographer Olivier Kervern for their latest SS20 Campaign. Set before the scenic views of the island of Sicily , the photographer captures the beauty in key elements of the landscape shared with the duo’s intricate work.

“The beauty in the balance of conflicting yet complementary elements that runs throughout Lucie & Luke Meiers work at Jil Sander has here one of its mirrors. Harmony within opposites, open fields and Baroque, fluid and sculptural forms, masculine and feminine, concrete and lace. Archetypes, ascetic and voluptuous.”

 In the campaign , both male and female models are shot sporting key pieces from the collection which aid in creating ardent moments of emotion and poetic movement.  The Jil Sander SS20 collection will soon be available online

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Gucci x Disney New Year Capsule Collection

02.01.2020 | Blog , Fashion | BY:

Not long ago, Gucci announced their second collaboration with Walt Disney in preparation for the Chinese New Year 2020.  In celebration of 2020 — the Year of the Mouse, the partnership sees a lineup of Mickey Mouse branded goods fused with the signature Gucci aesthetic.  A stand out piece being the GG logo canvas coat features all-over miniature Mickeys, tracks suits, jumpers, bag packs, purses, bucket hats and sneakers feature similar designs. 

Just in time for the new year, the Italian brand also released the accompanying campaign featuring some signature Gucci faces and the mascot himself staged at Disneyland.  Shot by Harmony Korine, the campaign captures moments of an adventurous day between rollacoasters, tea-cup rides and cotton candy on the grounds of the most magical place on earth.  The Disney x Gucci capsule collection is set to be released on January 3rd online and select stores worldwide. 

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“The Hoodie” – An exhibition by the Het Nieuwe Instituut

14.12.2019 | Art , Blog , Culture , Fashion | BY:

If one was to compose a list of the most political articles of clothing in modern day fashion, the hoodie would undoubtedly be in the top five of that line up. The garment which went through it’s prime evolution period with Champion in the 1930’s has grown to tell a variety of several narratives including perspectives in music, subculture, androgyny, gender fluidity and most pressingly tales of social equality. Throughout the past two decades with the aid of the media, the hoodie has come to be accused as the narrators in many cases of police brutality & racism. 

“The Hoodie” exhibition, recently opened at the Het Nieuwe Instituut Rotterdam curated by water and curator Lou Stoppard is an in-depth mixed media showcase involving artworks, garments, printed matter, digital footage, social media posts and other cultural artefacts to tell the story of the garment’s history in society.

It explores and examines conversation themes which enable its viewer to consider and reflect on the hoodie’s complicated relationship with contemporary culture from streetwear icon to workwear to political garment. It features work from a lineup of seminal artists and photographers including David Hammons , Campbell Addy, Sasha Huber, John Edmonds & Lucy Orta as well as brands such as Rick Owens, Off-White, VETEMENETS and Vexed Generation.  The exhibition will run until April 2020 and will also be accompanied by a digital magazine featuring specially commissioned essays, interviews and visuals. 

‘February II, 2019’ by Devan Shimoyama
‘EUnify – Berlin 2019’ by Ari Versluis & Ellie Uyttenbroek,  Exactitudes 168 

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FENDI launches gender FFLUID sneakers

14.12.2019 | Blog , Fashion | BY:

The latest venture of Italian Maison Fendi sees the launch of a model of sneakers suitable for the likes of all genders. The gender fluid design features arch shapes and curved lines that accentuate a signature chunky sole. Its design is crafted from a selection of fabrics including a glossy neoprene or technical mesh for its upper, as well as a tone-tone suede on its body. 

The colour way ranges from white, black to reds and a pop of pink.  The sneaker also features a 35mm heel which subtly adds an extra boost of height. The FENDI FFluid will soon be available in boutiques in a new sporty lace-up version with trekking laces from December 2019. Visit FENDI for more info. 

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