FENDI’S #MeAndMyPeekaboo ft. Chloe x Halle

30.07.2020 | Blog , Fashion | BY:

Fendi’s latest episode in their #MeAndMyPeekaboo series features LA based pop culture superstar duo Chloe x Halle. In creation of the campaign, the duo was given complete creative control to conceive the project with the creative team of their choice. 

Shot at their home in LA, the video was created with the Art Direction of Andrew Makadsi, the vision of videographer Derek and photographer Julian Dakdouk, who manage to capture the unbreakable bond between the sisters. 

For the video, they commence with a stylish breakfast accessorised with the FENDI Peekaboo bags, after which we’re treated to shots of the duos divine natural beauty as they take a dive in the pool and enjoy a day by the pool. Following this they preparing for a performance of their lates with some major hair and makeup glam. 

Throughout the video, the wardrobe features pieces of FENDI’s Pre-Fall 2020 collection styled by Zerina Akers , complemented with some of the brand’s latest Peekaboo bags including and edition with an accordion-frame shape & inside pockets offered in smooth leather or precious skins. 

The  #MeAndMyPeekaboo series began last year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the latest runways.  To shop the Peekaboo visit Fendi.

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FENDI’S Pre-fall 2020 California Sky Collection

24.06.2020 | Blog , Fashion | BY:

Following their collaboration with visual artist Joshua Vides last July , FENDI once again taps the LA- based creative in collaboration for a spree spirited Californian vibe for its Prefall 2020 collection design by creative director Silvia Venturini Fendi. For the collection Vides used his signature contemporary black and white marker style and interprets this in the form of womenswear, menswear, kid’s ready-to-wear and accessories pieces. The artist created 3D trompe-l’oeil effect by mapping the seams and edges of a range of urban and resort styles , while also giving his twist on a vibrant, whimsical floral allover motif & reworking the FENDI Stamps and the iconic FF logo.

The collection carries a wide variety of interchangeable separates including nylon windbreaker, embossed cycling shorts, satin blousons, embossed leather outerwear, sweatshirts, denim pants compact knits, printed denim pants , to even luxurious featherweight fur coats and cardigans and perforated leather jackets, all given that special splash of a tropical Californian vibe. For the accessory department , the collection did not disappoint as it includes a new version of the house’s bestseller Fendirama Women’s Sunglasses, featuring a silver metal frame and a graphic interpretation of the FENDI Stamps on the silver mirror lenses and also a new Men’s Botanical Fendi Sunglasses with an extra light white shield with the FF logo mirrored. You can find the collection in Fendi Boutiques, on  Fendi.com  or from July 1st at the California Sky Pop-Up, Harrods Men’s Piazza.

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FENDI Peekaboo’s Savoir Faire

21.05.2020 | Blog , Fashion | BY:

A key part of Fendi’s SS20 collection were the several versions of their Peekaboo bag that appeared on the runway. This week the brand is highlighting the savour faire of a few of those bags with video showing the workmanship techniques such as the “Laser Cut” , “Intrecciato” and the “Intarsio” known as inlay. With 3D technology , the results are featured in both male and female versions such as the Peekaboo X-Lite for Men’s which showcases the laser cut, The Peekaboo for men’s where Selleria stitching meets the Intarsio fur workmanship and the Women’s Peekaboo and it’s mini version which boasts the intricacy of the “Intrecciato” workmanship.

The video is a detailed look of the brand’s iconic techniques of the Roman Maison which gives us an a peak of the amount of work that goes into building these must-have pieces. For more info on the Peekaboo bag, visit FENDI.COM 

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FENDI’s #BaguetteFriendsForever Ft. Winnie Harlow & Shannon Hamilton

18.03.2020 | Blog , Fashion | BY:

Fendi’s latest episode of their Baguette Friends Forever ( BFF) series features the familiar face of supermodel and vitiligo public ambassador Winnie Harlow on a Miami adventure with her real life best friend , model and influencer Shannon Hamilton. In the episode , the day begins with Winnie on her phone with her bestie calling from NYC as they chat about day dreaming of passing time in Miami.

Soon after, Harlow ventures on a mini shopping spur where the FENDIFRENESIA room captures her attention and the fragrance notes remind her of moments she shared with her BFF Shannon.  Upon checking out the fit of the scented Baguette, Winnie is then interrupted by a voice that exclaimed “nice bag” and when she turns to answer with the the slogan “this is not a bag, its a Baguette,” she discovers the surprise of it being Shannon herself! It then continues to document their fun filled day throughout Miami from under palm trees to beauty salons as they flaunt their full FENDI gear which included the Nano and the Pico Baguettes. 


The brand first launched their digital  campaign #BaguetteFriendsForever last year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette introduced on the seasonal runways . All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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MFW: Fendi FW20 – The Dualities of La Donna Fendi

27.02.2020 | Blog , Fashion | BY:

It is safe to that Creative Director Silvia Venturini Fendi has been hitting her stride within the past few seasons. For FW20-21, the designer explored what it means to be a FENDI woman , or rather FENDI women with a collection that spoke to the different interpretations of what it means to be feminine. It was a collection that was charged with power yet stroked with softness and delicacy. It was a play between between a total dominance and a graceful elegance that was brought out even through the fabrics used. A mixture of cashmere, leather, lace and even fur were the headliners. 

“Tailoring and outerwear is built around nipped waists; flared officer’s coats, burnished perfectos and high-octane blazers are boned through the bodice with shoulders that plane to a flat point or drop into a Juliet sleeve. Voluptuous shapes unfurl into cozy loopback sweaters, a bonded leather accordion skirt and bibbed organdie blouses.”

Each silhouette was defined by its respective story. The FENDI Fall/Winter 2020-2021 Accessories Collection were also optly paired with this season’s boudoir themes, as padded lambskin ‘brace’ booties and satin ‘suspender’ pumps elicit vampish airs.

In three sizes, a new accordion-frame Peekaboo bag opened in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. It appeared also dipped in gold leather fringes or traced with appliqué lacework and beaded tassels. The iconic Baguette bag in handknit wool was joined in leather shopper bags and charms inspired by vintage FENDI packaging, returning from the last Men’s Collection.

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FENDI’s #BaguetteFriendsForever ft. Naomi Watanabe & Tommy Dorfman

30.01.2020 | Blog , Fashion | BY:

FENDI’s latest Baguette Friends Forever episode features one of their most dynamic duos yet. Japanese comedian Naomi Watanabe and American actor Tommy Dorfman are shot in a split screen film as they both prepare for the FENDI Women’s Spring/Summer 2020 fashion show in Milan.

Regardless of having not previously met, the two are shot completing their similar morning routines which includes picking out their favoured Baguette. They eventually meet at the FENDI Milanese HQ where they discover themselves to be seating neighbours. From then , a new friendship is born, as they’re shot chatting and having coffee with the FENDI baguette in hand.  The protagonists of the film are of course the FENDI baguettes which are featured in the regular version in Pequin with a distinctive FENDI signature logo-no-logo pattern, as well as a powder-pink Selleria leather version, newly added to menswear in yellow and white shades. 

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette introduced on the seasonal runways . All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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FENDI #MeAndMyPeekaboo ft. Yan Ni and Zou Yuanqing

23.01.2020 | Blog , Fashion | BY:

In the latest #MeAndMyPeekaboo series, FENDI taps Chinese actress Yan Ni to star in an episode with her daughter Zou Yuanquing to tell the tales of their unique family bond, ringing in the Chinese New Year the FENDI way. Yan Ni rose to fame as a comic actress and she is a fun both on and off screen. My Own Swordsman starred by her has become a classic Chinese TV series, while outside the series, Yan Ni is now telling her own family story. The episode follows her throughout her journey with her Fendi  Peekaboo bag in Nappa leather and the glittering rose gold sequin Peekaboo accompany mother and daughter in their journey, continuing the narrative of the #MeAndMyPeekaboo Series and celebrating the unique bond between mother and daughter.

The  #MeAndMyPeekaboo series began last year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the latest runways.  To shop the Peekaboo visit Fendi.

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MFW Men’s: Fendi’s FW20 Man of The Future

17.01.2020 | Blog , Fashion | BY:

Men’s Fall Winter 2020-21 marked the dawn of a fresh new direction for creative director Silvia Venturini Fendi. This season, guests were invited to the FENDI headquarters in Milan to witness the presentation of Madam Fendi described as the man of tomorrow. With this notion, she crafted a collection with retro-futurist undertones. The goal was to approach menswear and clothing on a whole from an entirely different perspective, seeing a garment as a body wallet.

A vessel which can and should evolve throughout time. Inside – out constructions and quilting were traced across blazers, coats cut in compact matte satin and outerwear shapes in waterproof gabardine were bonded with felt tabs and FENDI Roma taped seams. There was a sort of gender fluidity throughout the collection, as some jackets were cropped and  a few pants were tailored to move like skirts. 

The house also debuted pieces of their collaboration with Japanese designer Anrealage who added a selection of photochromic outerwear and accessories that transform with the FF logo when exposed to UV sunlight.

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Fendi Botanical Wonder ft. Timmy Xu

07.01.2020 | Blog , Fashion | BY:

In Fendi’s latest episode for their Peekaboo series, the Italian fashion house taps Chinese singer/actor & FENDI spokesperson Timmy Xu.  In a bucolic dialogue between man and nature, Xu immerses himself on a journey through nature as he travels from the FENDI catwalk into luscious greenery, peekaboo bag in hand. He clutches the model from the SS20 collection made from perforated lather panel combined with mink intarsia, a display of the perfect balance of sophistication of functionality. The Fendi peekaboo bag is currently available online.    

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FENDI launches gender FFLUID sneakers

14.12.2019 | Blog , Fashion | BY:

The latest venture of Italian Maison Fendi sees the launch of a model of sneakers suitable for the likes of all genders. The gender fluid design features arch shapes and curved lines that accentuate a signature chunky sole. Its design is crafted from a selection of fabrics including a glossy neoprene or technical mesh for its upper, as well as a tone-tone suede on its body. 

The colour way ranges from white, black to reds and a pop of pink.  The sneaker also features a 35mm heel which subtly adds an extra boost of height. The FENDI FFluid will soon be available in boutiques in a new sporty lace-up version with trekking laces from December 2019. Visit FENDI for more info. 

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FENDI’s latest episode of #BaguetteFriendsForever features Netflix’s Sabrina

27.11.2019 | Blog , Fashion | BY:

For the latest episode of their Baguette BFF series, Fendi tapped Kiernan Shipka , star of Netflix series Chilling Adventures of Sabrina , to travel on an adventure around Rome with her best friend, movie director Christian Coppola. 

The short film first sees the actress in her bedroom surrounded by her Baguette Bags, when her attention is suddenly brought to the honk at her window from Christian and his yellow scooter.  From here the duo is filmed exploring the city , eating gelato, tossing coins in the Trevi Fountain and finally to their arrival at Fendi’s Headquarters where they playfully explore the modern architecture of the building. Throughout the trip the Baguette can be spotted in different versions , from the FF embossed large , to a pink & blue pastel mini baguette to the newly added mens baguette in brown leather.

FENDI first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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FENDI’s Karliagraphy

20.11.2019 | Blog , Fashion | BY:

In homage to their late designer Karl Lagerfeld , Fendi presents their Karliagraphy bag. Designed with a squared shaped in soft leather, patent leather and exotics, the bag is accentuated with the iconic double F logo which was designed by Lagerfeld himself in 1981.

It renders itself complete with a strap in chain or leather than adds the factor of functionality while also allowing for easy transition from day to night.

Shop the Karliagraphy at FENDI.

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FENDI #MeandMyPeekaboo ft Catherine Zeta Jones & Carys Douglas

29.10.2019 | Blog , Fashion | BY:

Italian fashion house FENDI has only just released the latest episode of their #MeAndMyPeekaboo series and it features the mother daughter duo of Oscar award winning actress Catherine Zeta-Jones and Carys Douglas on an exploration of the eternal city of Rome. In the episode, the two are shot elegantly prancing under the colonnade of Palazzo Altemps, Roman historic building with their Peekaboo bags in hand. The bag could be spotted in a variety of different forms and sizes from the regular to the XS version, and including the Pequin and the house’s signature logo-no-logo pattern.

The  #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair.  To shop the Peekaboo visit Fendi.

 

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FENDI AW19 x Rob Raco

06.10.2019 | Blog , Fashion | BY:

 Last season Riverdale star Rob Raco graced Italian fashion house Fendi’s Spring Summer ’19 campaign and this season he returns once more to be the focal point of their latest AW19 men’s eyewear campaign.  In a short film, the Fendi ambassador is shot taking a ride through London’s Richmond Park , completely decked out in his Fendi AW19 gear while sporting sunglasses from the collection including the Futuristic FENDI, FENDI Glass and the FF FENDI. 

For more info on the latest collection visit FENDI.com 

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FENDI Prints On – Fendi Ft Nicki Minaj Capsule Collection

27.09.2019 | Blog , Fashion | BY:

If there’s one artist that the Italian fashion house Fendi naturally brings to mind, it would be Nicki Minaj. Throughout the years, the Trini-American rapper has made it a part of her agenda to express her love and appreciation for the brand through her occasional mentions of the brand in several of her most popular songs. So it was no surprise when the brand announced they would finally be launching a capsule collection with the artist.

Titled FENDI Prints On, lit the lyrics from her song Chun Li, the collection created in collaboration with Silvia Venturini Fendi, is set to launch on October 14 and will offer a variety of pieces for women, men and kids.  In the collection , a futuristic approach is taken, where the FF logo all over pattern is combined with metallic textiles, shimmering surfaces and bright colours, from oversized puffers and coats to elevated leisurewear. The accessories also take on the same street like characteristic with the brand’s signature Peekaboo and Baguette bags crafted in a range of bright colours and metallics.

For the launch of the collection, the brand and artist have released a campaign shot by Steven Klein with Minaj as the focal point and a flock of models supporting her. The artist has also teamed up with  rapper PnB Rock and record producer Murda Beatz and to release a new single entitled FENDI which has been released today. The FENDI Prints On capsule collection will be available online from October 14 and sold in 52 Fendi boutiques worldwide two days after.  

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Fendi’s #BaguetteFriendsForever ft. The Surprise Baguette

25.09.2019 | Blog , Fashion | BY:

In the latest episode of their #BaguetteFriendsForever series, Italian fashion house Fendi zooms in on a group inseparable friends in the streets of Tokyo. Taiwanese-based influencer Molly, Chinese supermodel Tianyi, South Korean singer Jung and Japanese actress Ayaka are filmed on a quest to find the secret performance venue of Japanese dancer Mandy Sekiguchi. They start off by catching up at the Seven Eight Café and then dive into a shopping session at the FENDI boutique in Omotesando.

Upon their arrival and the venue , the lights soon flicker on and Mandy appears and begins dancing with his own Baguette , the surprise Baguette. The girls soon join in and share in the celebration,, flaunting their own personal versions of the Baguette as well. 

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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Fendi’s #BaguetteFriendsForever ft. The Roman Baguette

22.08.2019 | Blog , Fashion | BY:

Following their last episode filmed in Shangai, Italian fashion house Fendi returns to it’s roots for the latest instalment of  #BaguetteFriendsForever with an episode shot in Rome of influencer and entrepreneur duo Miki Tang and Ikwa. The Chinese pair, founders of Around the world in High heels are shot exploring the city of Rome as they arrive at the Fendi HQ at Palazzo Della Civiltà Italiana , checking out an exhibition inside the building and on a mini adventure as they try the different versions of the brand’s signature Baguette while complementing the Palazzo’s iconic arches and statues with their head to toe Fendi garbs. In the short film, the Baguette is featured in different styles and sizes from the FF version in Nappa leather, to sequinned , to micro and macro sizes. t

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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F IS FOR…FENDI ft. Mr Doodle

08.08.2019 | Blog , Fashion | BY:

London based artist Sam Cox aka Mr Doodle has joined forces with Italian fashion house Fendi for the latest instalment of their F IS FOR…FENDI rooftop performance in an edition titled Doodling FENDI ROMA. The collaboration sees Mr Doodle —  who is known for his signature drawings on walls, rooms, furniture etc. — take over the Fendi Headquarters in Rome for an extreme makeover. The artist spent two days of drawing in an ongoing creative stream where he used the label’s iconic double F logo as his outlet. Mr Doodle starts with mirrored desks and then moves on to cover the FENDI rooftop and eventually the entire Palazzo Della Civiltà Italiana. Images and videos show the artistic chemistry between Sam and Caterina, a young tailor of the FENDI atelier as she stitches on Mr Doodle’s jumpsuit by combining different tailoring techniques and applying them to different materials and textures to create a unique tailor made piece. 

Mr Doodle is also the only one to have ever doodle on a white canvas Peekaboo bag, creating a one of a kind version of the house’s iconic accessory. 

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Fendi X Jackson Wang launches Capsule Collection

26.07.2019 | Blog , Fashion | BY:

Today Italian fashion house Fendi launches a special capsule collection in collaboration with Chinese celebrity rapper, singer and songwriter Jackson Wang.

The capsule collection is one that continues Wang’s partnership with the brand as an ambassador by mixing fusing his signature style with distinctive aspects of the FENDI DNA, creating a kind of pathway between the worlds of fashion and music. The collection mainly featured in black velvet and chenille includes a formal suit along with more casual pieces like jumpers, t-shirts and trousers. The list of accessories also include a black leather Baguette with a velvet FF logo, a clutch, slide sandals, a baseball hat rendered in chenille, running sneakers and a variety of other ready-to-wear pieces. The Fendi x Jackson Wang Capsule collection will be launching in 33 selected FENDI boutiques and online from July 20th .

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Fendi opens summertime café in London

22.07.2019 | Blog , Fashion | BY:

This summer, Italian fashion house Fendi has joined forces with luxury department store Harrods in London, on the embarkment of an exclusive  dining experience.

From July 1st to August 31st, the fashion house has taken over the fifth floor of Harrods and transformed it into a conceptual cafe with the help of LA based visual artist Joshua Vides who re-designs the space according his signature “Reality to Idea” style. As he covers the building’s inside in his unique black and white graphic, while reimagining the iconic double FF logo in monochrome, artist creates an expression of Fendi’s instinct sense of humour and ingenuity.  The  double FF logo takes centre-stage in the cafe from on walls, to tables, menus , cups, saucers, down to the menu with Fendi logged cappuccinos. The menu is also very important as it gives diners a special taste of genuine Italian cuisine within the hearts of London.

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