McQueen Creators NO.5 – Embroidery X Aneliya Kyurkchieva

03.05.2020 | Blog , Fashion | BY:

This week, Alexander McQueen is inviting their followers to explore the art of embroidery, with a hint of inspiration from the house’s SS13 RTW collection. The challenge encourages creators to use whatever resources available at home to recreate an embroidered bee inspired by the bee dresses from the SS13 collection. The house also tapped a member of their in-house embroidery team Aneliya Kyurkchieva for a detailed tutorial on how the bees from the SS13 bee dresses were created. 

McQueen Creators is a weekly initiative brought forth in reaction to the current global quarantine, and calls on the house’s followers to artistically engage with their favourite pieces from a selection of images shared on the McQueen instagram page. A selection of final will be published across their social media platforms. Follow the house’s social media channels for updates, and to be considered in the batch of images shared on the McQueen page, be sure to tag @alexandermcqueen and include the hashtag #McQueenCreators in your caption. 

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McQueen Creators NO.4 – The Silhouette x Howard Tangye

27.04.2020 | Blog , Fashion | BY:

 Alexander McQueen’s latest instalment of their McQueen Creators initiative invites their followers to explore the art of creating silhouettes. With the use of a sketchbook and charcoals, pencils, pastels, paint or whatever materials available, we are welcomed to join the McQueen world and interpret of favourite looks from the women’s SS20 & men’s AW20 collections with images specially chosen by Creative Director Sarah Burton as inspiration. The house also taps on the Head of BA Womenswear at Central Saint Martins Howard Tangye to spearhead the project as he takes part and shares his expertise in the field with a video tutorial. Tangye is seen guiding the McQueen audience through his process of painting an ivory tailored double breasted wool overcoat and trousers from the men’s AW20 collection. The full tutorial can be viewed below. 

McQueen Creators is a weekly initiative brought forth in reaction to the current global quarantine, and calls on the house’s followers to artistically engage with their favourite pieces from a selection of images shared on the McQueen instagram page. A selection of final will be published across their social media platforms. Follow the house’s social media channels for updates, and to be considered in the batch of images shared on the McQueen page, be sure to tag @alexandermcqueen and include the hashtag #McQueenCreators in your caption. 

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Alexander McQueen-McQueen Creators: Print edition

17.04.2020 | Blog , Fashion | BY:

In the latest edition of their digital initiative McQueen Creators, British fashion house Alexander McQueen opens the doors to their world of print by inviting their followers to make use of whatever materials they may have at home to recreate some of the house’s most beloved designs. The initiative allows for participants to make stamps, blocks, devise a screen print or draw or paint interpretations using free hand. 

Spearheading the series is Academy of Art University executive director Simon Ungless who worked worked with Lee Alexander McQueen on several collection including The Birds, Highland Rape and Dante. In a video tutorial, the artist takes us through his process as he carries out his personal print projects from the comfort of his home studio. 

 McQueen Creators is a weekly initiative brought forth in reaction to the current global quarantine, and calls on the house’s followers to artistically engage with their favourite pieces from a selection of images shared on the McQueen instagram page. A selection of final will be published across their social media platforms. Follow the house’s social media channels for updates, and to be considered in the batch of images shared on the McQueen page, be sure to tag @alexandermcqueen and include the hashtag #McQueenCreators in your caption. 

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