Fendi Launches Men’s Version of Iconic Baguette

16.07.2019 | Blog , Fashion | BY:

For the first time during the FW19 menswear season earlier this year Italian luxury fashion house Fendi debuted their iconic Baguette in several men’s versions on the catwalk. The brand’s iconic bag, originally launched in 1997 by Silvia Venturini Fendi, was reimagined in different styles, materials and sizes to fit. The baguette has been featured in three different sizes including mini, regular and maxi and is crafted in different materials such a croco, mink and Selleria leather.  An additional feature is although it may be a baguette, thanks to the flexibility of it’s straps it can be worn in several ways, from cross body to hand-carried or even as a belt bag. Today launches the digital campaign featuring a group of influencers friends including Marc Forné, Leo Mandella and Nasir Dean as they are shot sporting different versions of the baguette while decked out in their FENDI wardrobe. The baguette will be available in FENDI boutiques worldwide and online starting from mid-July. 

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MFW: Fendi SS20 Men’s – A Nurture of Nature

19.06.2019 | Blog , Fashion | BY:

For the first time in a very long time, Italian fashion house Fendi stepped off site their routined Milanese show space and headed for the gardens of an 18th century villa in central Milan for their SS2020 show. A switch that had been prompted by creative director Silvia Venturini Fendi’s need for a break from the virtually infested world we live in as she takes a minute to appreciate the fruits of Mother Nature . This collection was a version of the Fendi man that goes fishing on weekends and gardens in his spare time. Sartorial workwear pieces were presented with a casual elegance that allow their wearers a sort of relaxed eased approach towards life.

From khaki cotton overalls, to striped beach slips, to fishmerman style vests and cargo pants. Throughout the collection, the house also revealed their collaboration with renown “Call Me By Your Name” director Luca Guadagnino who drafted a few botanical prints for the collection. These were brought out through digital prints and cut out knit wear. The colour palette was one that blended with the habitat ranging from beiges, to greens , browns and whites. In regards to accessories, the house debuted a Pequin printed Fendi watering can, garden baskets, big totes, pouch bags as well as versions of the Fendi baguette and peekaboo bags. This collection was a breath of fresh air for the house, one that in some ways allows for a sort of reset, and more than anything conjures the desire for a vacation.

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Riverdale’s Rob Raco Faces Fendi

08.06.2019 | Blog , Fashion | BY:

Rob Raco, one of the stars of American Drama Netflix Series Riverdale has been recently shot as the face of Fendi’s SS19 men’s eyewear campaign Released this weekend, the campaign features the musician and actor in a short film flaunting sunglasses from the collection. Throughout the video, Fendi makes a point that sunglasses should be worn at any time of the day as it sets Raco on a cosy living space being documented from sunrise, through morning, afternoon and sunset. Each change of time is signalled through the the change of sunglasses and wardrobe. As he’s captured in enjoyment of the moments while his voiceover plays in the background:

“I like to know when the daylight comes.

The shape.  From purples to pink.

I know when I can feel it.

How your mood turns into a different colour.”

 The Fendi SS19 eyewear collection is now in stores and online. View the full film here and shop the collection at Fendi.com

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F IS FOR…FENDI Ft. Nigel Sylvester

22.05.2019 | Blog , Fashion | BY:

Fendi has recently partnered up with American professional BMX athlete on their latest installation of the F IS FOR.. FENDI campaign.  The feature sees the athlete sporting an outfit from the house’s SS19 collection, doing 360s and rear wheel jumps with his one of a kind FENDI bike at the Fendi Headquarters in Rome. 

The F IS FOR.. FENDI initiative began as a platform for Millennials made to share stories and experiences relevant to the generation that are in line with the Maison’s DNA.  This is brought out through fashion editorials and interviews with musicians, artists, athletes and all types of creatives. 

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FENDI – #MeAndMyPeekaboo Ep.10

08.05.2019 | Blog , Fashion | BY:

On the tenth episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has opted to celebrate Italian celebrity influencer Chiara Ferragni on her 32nd birthday. For the episode the web entrepreneur and her rapper husband Fedez are featured alongside the beloved women of her family including mother Marina Di Guardo and sisters Francesca and Valentino in Rome. The short film documents the couple upon their arrival in Palazzo Fendi in Rome, where she is met with a surprise birthday party with family and friends in attendance. The  film captures each intimate moment of the event including Ferragni’s entrance to her celebration, to the blowing of candles, to shared moments between the herself ,husband and family. During the film, Fendi’s legendary Peekaboo of course makes appearances in different versions including the X-Lite edition and the Essential for Men both crafted in Cuoio Romano Selleria leather by the house’s expert leather artisans.

The  #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair.  To shop the Peekaboo visit Fendi. 

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Fendi #MeAndMyPeekaboo No.9 ft The Quann Sisters

17.04.2019 | Blog , Fashion | BY:

For the 9th episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has joined forces with the exceptional genetic duo of the New York based creatives The Quann sisters. The short film, focuses on the strength of  sisters’ bond and features the two —  blogger and entrepreneur Cipriana Quinn and musician and music producer TK Wonder prancing around the streets of Manhattan with their Peekaboo bags in hand. 

The  #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair.  To shop the Peekaboo visit Fendi. 

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Salone Del Mobile: Fendi Casa x Cristina Celestino

10.04.2019 | Art , Blog | BY:

For Milan’s annual international design week, Italian luxury house Fendi has teamed up with renown Italian architect, designer Cristina Celestino for their latest project entitled “Back Home.” Fendi first tapped Celestino back in 2016 for their first successful collaboration, the “Happy Room” at Design Miami. The duo worked well enough that it was indeed deserving of a second collab,  which presents as the FENDI Casa’s “Back Home” line. The collection, on exhibition at the house’s showroom in Milan, is a celebration of the Maison’s iconic Pequin striped motif first produced back in 1987.

Throughout the exhibit Celestino produces a reinterpretation of the motif while using the house’s iconic patterns to create a wide creative range of furniture pieces in elegant marbles, onyxes and fascinating metallic surfaces. She creates a story centred around the iconic Pequin stripes using geometric armchairs and sofas with masculine designs to counterbalance the femininity of their shapes. A rose-like version of Fendi’s classic geometric motif also appears on coffee tables and carpets along with the FF logo. Influences of fashion are evident throughout the exhibit, a few mirrors and lamps were inspired by the silhouettes of cufflinks, cabinets echo a few of the houses stylistic codes with strong vertical lines, geometric shapes and bold curves. 

On site, the installation is divided into five parts, the Terrace, Entrance, Waiting Room, Dressing Room and Living Room. Each room evokes a different feeling with a general recollection of 70’s Roman house revised with bourgeois qualities. The FENDI Casa “Back Home” has its Milan doors open to the public until the 12th of April. 

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FENDI – Me and My Peekaboo Ep 8.

08.03.2019 | Blog , Fashion | BY:

For International Women’s Day, Italian fashion house Fendi launches the 8th episode in the second chapter of their Me and My Peekaboo series. The series which began earlier this year features 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West.

The second chapter of the Peekaboo series focuses on the bond of iconic pop families. From J-pop stars identical twins Ami and Aya shot in Paris to Taiwanese renowned actress and movie director Sylvia Chang with her son Oscar Wang in Shangai. The latest episode (Ep. 8) features businesswoman and socialite Grace Pen accompanied by her visual artist,  model daughter Jossilyn Pen shot in the Amanyangyun resort in Shangai. The mother daughter duo are filmed enjoying and intimate bonding day with their Peekaboo bags in hand on the architectural ecological grounds which also houses a 15 year tree conservation project in protection of the rich heritage, traditions and sites it holds. The episode includes versions of the Peekaboo bag which have been seen on the Spring Summer 2019 runways. To view the film and shop, visit Fendi.

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MFW: Fendi’s Farewell FW19

22.02.2019 | Blog , Fashion | BY:

Just yesterday, Roman fashion house Fendi invited guests to their Milan location to view the final collection designed by the late Karl Lagerfeld. There was something to be said about the atmosphere upon location, the screams of the fur protesters on the outside in comparison to the somber mood on the inside, it was an aspect that was very Karl Lagerfeld. How regardless of protests, laws or whatever was happening, the iconic designer had a code which he lived by and carried to his grave, which is something to be respected. 

Of course, the Fendi Fall Winter 2019 collection was an ode to Karl and his half a century with the house. As an apt sound track of Lou Reed & John Cale’s Small Town played in the background, it set the mood for what was to come, a compilation of Lagerfeld’s signature designs throughout time. Starting from the beginning with his classic silhouettes, the first look made it’s debut as a double breasted suit dress with a poignant white bow around the neck. Throughout the collection , the looks featured a various number of different styles and tailoring, the iconic Fendi logo monogram , designed by Karl himself in his ‘Karliagraphy’ font appeared on coats and cabochon buttons there were also floating bow belts, pleated trouser, asymmetric lapels, tulle bodysuits , pointed collars and laser cut leather outwear. Neutral tones of ivory tulle, cognac and beige contrasted shades of sea green, yellow, tangerine and azure. Each piece holding the common thread of the late designer’s expertise. The iconic Fendi Baguette was also transformed into versions of embossed pillow patent, vegetal leather and a multi-strap utility harness. The entire collection was a celebration of Mr. Lagerfeld as a designer whose inception created a whole new era of designers and whose vision helped to shape the Italian house into the brand that it is today. “The bond between Karl Lagerfeld and Fendi is fashion’s longest love story, one that will continue to touch our lives for years to come. When we called just a few days before the show, his only thoughts were richness and beauty of the collection,” to quote Silvia Venturini. 

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Fendi’s “One and Only Baguette” ft. Carrie Bradshaw

05.02.2019 | Blog , Fashion | BY:

For the final installation of Fendi’s #BaguetteFriendsForever series, the Italian fashion house released a short film shot along the busy streets of the big apple titled “The One and Only Baguette.” The movie, features  influencers Caro Daur and Natasha Lau along with models Ebonee Davis and Melissa Martinez. During a lunch break, Daur relives the moment she saw a unique vintage purple sequinned Baguette at the Fendi store and decides she just will not live without it. On a hunt for the baguette, the girl group hurries back to the store where they discover that the piece was just sold. Still determined to cop the  accessory , the girls run out into the busy streets of New York to find this mystery woman. During their search they spot the baguette and when she turns around they notice it’s not just a woman, but an icon, Sarah Jessica Parker, who finishes the film with a sassy,  “This isn’t a bag, it’s a baguette.” 

Last week the brand launched the campaign #BaguetteFriendsForever which includesd a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong and this marks the final leg off the Baguette series. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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Fendi’s Missing Baguette – #BFF

02.02.2019 | Blog , Fashion | BY:

This weekend in continuation with the Fendi #BaguetteFriendsForever series, the Italian luxury brand released the second installation of the sequence which is set along the vibrant streets of Hong Kong. Titled “The Missing Baguette,” the film features Taiwanese DJ Dizzy Dizzo, Singapore-based fashion IT-girl Yoyo Cao, Japanese model Hikari More and Korean DJ Peggy Gou on the hunt in Hong Kong for Hiraki’s lost Baguette which she accidentally leaves at Fendi store while shopping for new merch. 

Last week the brand launched the campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. To be released next week is the final episode which features the backdrop of the Big Apple and a special guest too. Stayed tuned for more. To shop the looks , visit Fendi.

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The Return of The Fendi Baguette

24.01.2019 | Blog , Fashion | BY:

As we reported earlier this season from the SS19 runways, the Fendi Baguette has officially made its comeback.

The history of the baguette dates as far back to 1997 when Silvia Venturini Fendi first made the pitch for a smaller bag in a time where larger bags were leading the market. Of course the feedback the designer received from the idea was not initially positive but nevertheless she stuck with her guts and released the first baguette on the runways of 1997. Initially it was offered with small straps and the double F logos in brown. Since then it has made it’s way from the late 90’s throughout the Sex and The City Era of the 2000’s in additional styles. And it’s now safe to say it is officially back and has made its return with a fabulous intro.

This week the Italian fashion label has launched their latest campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic baguette. The first episode, released only yesterday, is titled “The Baguette is Back” and is shot along the vibrant streets of Shangai, China. It stars movie actresses Tan Zhuo and Qiao Xin along with influencers Yu Wei and Yoyo who are filmed during their venture of a girls night out. The movie starts with the women shopping for baguettes and wardrobe at the Fendi store inside IAPM Mall in preparation for a night at the club. Each film carries it’s own style with a slight hint of humour to top it off with Groove Armanda’s My Friend as their soundtrack.  To be released later this month, are also two upcoming films featuring the baguettes’ ventures of Hong Kong and New York. Stayed tuned for more, and visit Fendi to shop. 

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Milan FW: Fendi Men’s FW19, Contemporary Tailoring

15.01.2019 | Blog , Fashion | BY:

Last weekend guests were invited to the  Milanese headquarters of Italian fashion house Fendi for the presentation of their Fall Winter 2019 menswear collection.

For Spring Summer we were presented with a  collection where Venturini drew inspiration from one of the main men in her life, her son-in-law Nico Vascellari, a performance and visual artist who according to her “transforms himself on the stage,” revealing several facets fo himself including a dark side. From this came a collection of light and dark which featured shorts, fanny packs, buckets hats and other streetwear like pieces. However for this season, the creative director chose to muse upon one of the more, or if you dare say, the most tailored male figure in her life. Karl Lagerfeld was the guest artist in this season’s collection to which he contributed to physically and creatively. 

“I have never seen him wearing sportswear; he is always wearing tailoring in a contemporary way, ” stated Venturini Fendi, which was exactly what represented the theme carried throughout the collection, — “tailoring done in a contemporary way.”

Upon entry, guests were treated to the scenery of a black and gold replica of Karl Lagerfeld’s personal Parisian library.  Then came the models who were clad in classic tailored pieces which made them seem like wealthy fashionable modern day librarians. Tuxedos and shirts were made in organza and accessorised with gold chains, there were puffer parkers and jumpers made in two different colours, high collared shirts and asymmetrical double-breasted suits all made with a palette of black, beige, brown, accents of red, blue and a calligraphic version of the FF logo. 

Most looks were accompanied by several forms of baggage which included Fendi logo-ed briefcases, trunks and newly introduced male versions of the brand’s iconic Peekaboo bag and Baguette. The man  created throughout this collection was a tailored contrast to the street-like Fendi man previously seen, but he was in fact a character who wore timeless well-made pieces flexible enough to pull out the closet during any season of the year.  Visit Fendi for more. 

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A Millennial-Friendly Fendi

24.09.2018 | Blog , Fashion | BY:

Fendi SS19 was all about the Italian brand’s step towards a younger generation — a slight shift in the brand’s aesthetic, which was also rumoured to be the reasoning behind the slightly titled “F” for Fendi on the invitations and at the top of the runway.  Creative director Karl Lagerfeld alongside creative director of accessories and menswear Silvia Venturini Fendi curated an urban collection of utilitarian romance. Pockets upon pockets , pouches in pouches and bags upon bags, the collection was a much needed breath of fresh air that introduced a slightly younger version of the Fendi woman.  Each look was just as ‘instagrammable’ as it was elegant, shades of lobster orange,burgundy, tangerine, optic white , denim and sage created flirty feminine silhouettes with hard fabrics.  Also making an appearance were versions of a trendy cycle shorts along with the iconic Fendi baguette which made its comeback this season. 

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Fendi’s ‘Play Me’

12.09.2018 | Blog , Fashion | BY:

For their previous SS18 men’s eyewear story titled ‘Discovering Me’, Fendi chose to muse upon musician, actor and model Jamie Campbell Bower with a fashion film which explores the actor’s stage prowess along with the discovery of his inner self.

Their fascination with the performer is further explored in their latest film for FW18-19 with a follow-up story called ‘Play Me’. The video features Bowie in his hotel room in Rome wearing Fendi accessories as he is interrupted a phone call with notice of a delivery left for him. As the actor opens the box, he discovers a note which reads ‘Play Me’ along with a DV camera tape. The footage reveals Jamie strolling the local Roman landscapes along with intercuts of his daily life inside the Roman hotel room — a juxtaposition of his off-stage moments unfolding in front of the viewer. Discover the full video here.

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Fendi’s #MeAndMyPeekaboo

13.08.2018 | Fashion | BY:

In 2008, Fendi’s creative director Silvia Venturini Fendi launched what was to be known as the iconic Peekaboo bag.  Inspired by childhood tales from the game itself, the designer crafted a handbag somewhat resemblant of a face which is covered and then uncovered like in a game of Peekaboo. The two main sections of the crocodile leather-stitched bag opens and shuts in a way resemblant of the eyes. 

As the brand celebrates it’s 10th anniversary since it’s launch, they unveil a new project entitled #MeAndMyPeekaboo featuring iconic women around the world. Mothers, daughters and sisters are the protagonists of these intimate short films which were released on the brands social networks in July.  The short film series feature the designer along with her two daughter Delfina Delettrez Fendi and Leonetta Luciano Fendi, Kim Kardashian with her mother Kris Jenner and daughter North West, actress sisters Jessica and Krystal Jung along with other influential women. In these films the brand aims to highlight the beauty of the bond made between related women. Discover more at Fendi.

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Suitcase seduction: FENDI x RIMOWA

14.06.2018 | Blog , Fashion | BY:

A suitcase is one of those adult investments that often alludes us. So many flights are spent shoehorning a tattered carry-on bag into the overhead lockers. But this new collection from FENDI and RIMOWA offers a masterclass in modern, elegant suitcase seduction. It’s time to embrace the luxury of luggage again.

Ahead of the summer season, the collaboration sees its second drop. The new additions in blue and red join the black and yellow model that was introduced in November last year. FENDI brings luxurious leather details to RIMOWA’s classic craftsmanship. The trolley’s also feature the iconic double ‘F’ logo and neoprene black interiors offer a contemporary, energetic feel. Customised options ensure the final unique touches.

Before you begin to think about what to pack, make sure you’ve invested in the only summer essential you’ll need this season.

Fendi x Rimowa

Available online and in selected stores worldwide from 18th June 2018. 

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Delfina Delettrez ss14

13.12.2013 | Blog , Fashion | BY:

Delfina Delettrez SS14 collection, “Never Too Light”, is based on the idea of: timelessness, gravity, rarity and vanity.

This collection is particularly fine, using diamonds, amethyst, quartz and pearl.

Delfina is apart of the Fendi clan, she designed the jewellery for Fendi which was on the SS14 catwalk.

delfinadelettrez.com

 

 

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