FENDI’s latest episode of #BaguetteFriendsForever features Netflix’s Sabrina

27.11.2019 | Blog , Fashion | BY:

For the latest episode of their Baguette BFF series, Fendi tapped Kiernan Shipka , star of Netflix series Chilling Adventures of Sabrina , to travel on an adventure around Rome with her best friend, movie director Christian Coppola. 

The short film first sees the actress in her bedroom surrounded by her Baguette Bags, when her attention is suddenly brought to the honk at her window from Christian and his yellow scooter.  From here the duo is filmed exploring the city , eating gelato, tossing coins in the Trevi Fountain and finally to their arrival at Fendi’s Headquarters where they playfully explore the modern architecture of the building. Throughout the trip the Baguette can be spotted in different versions , from the FF embossed large , to a pink & blue pastel mini baguette to the newly added mens baguette in brown leather.

FENDI first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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FENDI’s Karliagraphy

20.11.2019 | Blog , Fashion | BY:

In homage to their late designer Karl Lagerfeld , Fendi presents their Karliagraphy bag. Designed with a squared shaped in soft leather, patent leather and exotics, the bag is accentuated with the iconic double F logo which was designed by Lagerfeld himself in 1981.

It renders itself complete with a strap in chain or leather than adds the factor of functionality while also allowing for easy transition from day to night.

Shop the Karliagraphy at FENDI.

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FENDI #MeandMyPeekaboo ft Catherine Zeta Jones & Carys Douglas

29.10.2019 | Blog , Fashion | BY:

Italian fashion house FENDI has only just released the latest episode of their #MeAndMyPeekaboo series and it features the mother daughter duo of Oscar award winning actress Catherine Zeta-Jones and Carys Douglas on an exploration of the eternal city of Rome. In the episode, the two are shot elegantly prancing under the colonnade of Palazzo Altemps, Roman historic building with their Peekaboo bags in hand. The bag could be spotted in a variety of different forms and sizes from the regular to the XS version, and including the Pequin and the house’s signature logo-no-logo pattern.

The  #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair.  To shop the Peekaboo visit Fendi.

 

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Marni Pop Folk Market

16.10.2019 | Art , Blog , Fashion | BY:

Last April during Milan Design Week, Italian brand Marni presented a line of bags, furniture and design objects in their signature show space. 

This week the brand has finally put these objects on sale via what they dub their online Pop Folk Market. With a series of colour combinations featuring their Crochet bags (in cotton & wool) , Hammock Bags,  iconic striped bag and an introduction of their Fish Bag in a fluorescent shade, the house has created a visual story as they embark on a road trip filled with the characteristics of colour, humour and personality. Each of the pieces included in the collection is said to be a unique creation handcrafted by their long term Columbian artisans using the meticulous artisanal process of the local traditions. All the pieces from Marni Pop Folk Market are currently available at Marni.com

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FENDI AW19 x Rob Raco

06.10.2019 | Blog , Fashion | BY:

 Last season Riverdale star Rob Raco graced Italian fashion house Fendi’s Spring Summer ’19 campaign and this season he returns once more to be the focal point of their latest AW19 men’s eyewear campaign.  In a short film, the Fendi ambassador is shot taking a ride through London’s Richmond Park , completely decked out in his Fendi AW19 gear while sporting sunglasses from the collection including the Futuristic FENDI, FENDI Glass and the FF FENDI. 

For more info on the latest collection visit FENDI.com 

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A Deeper Look(Book): Emma Charles SS20

01.10.2019 | Blog , Fashion | BY:

What’s in a name. Namely, what’s in an Emma Charles Lady Gwen?

The young London designer has been crafting her signature style for the last three years, one of the key brands focussing on the move from the millennial IT bag to the Generation X preference for the sweet spot price point – a bag that delivers big on directional design and construction, at a price that satisfies predominant freelance pockets while not scrimping on the wow factor or the work/play/bar/dinner expectations a bag needs to fulfil.

Her signature style, the Lady Gwen, is like the prettiest fortune cookie you ever saw. Served in a seasonal selection of colours, always on the discretionary scale, the unique shape gives Emma the head start over her competitors for something that is immediately recognisable to its creator. 

With a slew of bag brands popping up, as audiences look for the underground name they can pioneer, rather than the monster fashion house design they can wield, Emma is on to a good thing: with an intimate range of luxury stockists, we called it first. 

Her clothing range, lesser known, is no less worthy of a second look. Drapery and embellishment is key, but much like her bags, it is done in a delicate manner: a plume of marabou feathering on the shoulders of a black blazer; a constellation of modern studs on a bag. 

Emma’s colour palette is always delightful, matching discretionary tones with shots of zesty greens or blushing pinks. 

As she works to expand her handbag offering, Emma shows she is still a designer finding her feet. Formulas have occurred in seasons that have not made the cut for the next. This is good to have this time for exploration – as when it works, like it has with Lady Gwen, it magically begins to fall into place.

Wanting an example of sharp style and well tested design? Come for the  Lady Gwen and stay for the capsule collection separates.

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Fendi’s #BaguetteFriendsForever ft. The Surprise Baguette

25.09.2019 | Blog , Fashion | BY:

In the latest episode of their #BaguetteFriendsForever series, Italian fashion house Fendi zooms in on a group inseparable friends in the streets of Tokyo. Taiwanese-based influencer Molly, Chinese supermodel Tianyi, South Korean singer Jung and Japanese actress Ayaka are filmed on a quest to find the secret performance venue of Japanese dancer Mandy Sekiguchi. They start off by catching up at the Seven Eight Café and then dive into a shopping session at the FENDI boutique in Omotesando.

Upon their arrival and the venue , the lights soon flicker on and Mandy appears and begins dancing with his own Baguette , the surprise Baguette. The girls soon join in and share in the celebration,, flaunting their own personal versions of the Baguette as well. 

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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Fendi’s #BaguetteFriendsForever ft. The Roman Baguette

22.08.2019 | Blog , Fashion | BY:

Following their last episode filmed in Shangai, Italian fashion house Fendi returns to it’s roots for the latest instalment of  #BaguetteFriendsForever with an episode shot in Rome of influencer and entrepreneur duo Miki Tang and Ikwa. The Chinese pair, founders of Around the world in High heels are shot exploring the city of Rome as they arrive at the Fendi HQ at Palazzo Della Civiltà Italiana , checking out an exhibition inside the building and on a mini adventure as they try the different versions of the brand’s signature Baguette while complementing the Palazzo’s iconic arches and statues with their head to toe Fendi garbs. In the short film, the Baguette is featured in different styles and sizes from the FF version in Nappa leather, to sequinned , to micro and macro sizes. t

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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A Deeper Look (Book) : Lacuna

08.08.2019 | Blog , Fashion | BY:

Twin takes a deeper dive into the jewellery and RTW brand Lacuna,  based in Paris

An unfilled space; a gap. It feels like a statement definition already, with the designer Annabelle calling her namesake brand Lacuna. While it also happens to be Annabelle’s last name, it seems fitting to look at the meaning from both angles. 

Lacuna is a brand with a grown up elegance but a sensual sensibility, matching Annabelle’s design pedigree within Chloe, Cerruti, Kenzo and now Margiela designing under Galliano the show collections. 

Seeding out these sensual and undoubtably mesmerising images of her first collection entitled ‘Serpent I’, within her jewellery we see beautiful beady eyes resting on a deep reddish gold that wraps over hands, loops under ear, swirls around necks. Beautiful peachy pearls and shimmery little Swarovski baubles drift amongst dark petroleum-black planet pearls.

Introducing the brand via her perfectly executed look book, Lacuna takes a classic introductory format and makes it sexy: she reminds us of the evocative powers of jewellery, of the way it can emphasise, flatter, signal something unsaid. 

Photographed by the German photographer Marlon Rüberg and styled by Annabelle herself, you can see this is a brand Annabelle has planned for a while. Keeping the team intimate is reflected adamantly in the imagery – room for spontaneity and happy accidents, but clearly polished until it reached a standard Annabelle was happy to brand as her own.

This is not to mention the wonderful hand painted concise collection photographed alongside: a rose overlaid on a python in blues, yellows and red. Stiff silks in kimono shapes and slinky slips drip off the model’s frame. 

Lacuna is a cosmic brand: refined but contemporary – the feeling that it is slightly intergalactic with these biomorphic forms floating on gold wires in unfilled space.

We anticipate great things in her future explorations of deep jewellery space. 

What made you begin your brand?

I have lived and worked in Paris as a womenswear designer for the last ten years- at many different houses and for different sort of creative directors. I wanted to continue doing that and at the same time start working on a personal project. I chose fantasy jewellery as it’s a product that is not connected to my daily work but I had always interest in and I’m a collector… I researched for weeks in all kinds of libraries and museums which was amazing to do, I wanted to give it time to grow. I found the best jewellery ateliers in France to work together with as well as an amazing atelier for my hand painted pieces.

Who photographed and styled the look book? 

Marlon Rüberg is a German photographer and director who shot my look book in Milan, where he also lives and works. He is a very good friend of mine who I met when we were both living in London more than ten years ago. He’s very talented, we share the same references and I knew that he could translate exactly what I had in mind and create a lot more to it than I had imagined. I trust him completely. I styled it myself- for my first look book I wanted to keep the team small and intimate. I like to be prepared and we planned out each shot- but I also like to see what happens on set when everything comes together … I like to try out new things spontaneously on the spot and see what happens. 

What was the inspiration behind your first collection? 

I went far back in my memory and landed at one of my first fashion obsessions that I could remember. My mother used to wear very colourful printed, Philippine exotic house dresses or caftans at home, which was very unconventional growing up in German suburbia and she also used to wear very decadent and chic 80s jewellery on special occasions like receptions or cocktails (my dad used to work for the Philippine government).

All the dresses are hand painted and have different kind of techniques on them, the colours are all mixed by hand. Each piece of my jewellery collection is single, the hand pieces as well as the earrings- I wanted a unique look. 

What did you want to explore in your look book imagery? 

I wanted to present my pieces in a sensual but also sculptural way- that’s why I choose the milk bath scene, the model floating on (fake) fur…


What are your enduring interests. 

I’m always looking at new exhibitions of artists, photographers, sculptors, painters, but also vintage books and magazines … I’m interested to see new aesthetics, mediums, point of views and I’m always happy to meet new people who I can learn from and work together with

Why do you think look books are important? 

For me, editorial, video, look books, any sort of image that accompanies a project, is the ultimate visual diary to show the vision of the brand, its world. Every aspect should look considered. For my next project I would like to focus more on the printed version.

Do you think attitudes in fashion are changing?

The only ‘trend’ or attitude I support at the moment and hope will endure is the sustainability and recycling one in terms of how fashion is being made and produced. But in general I think fashion attitudes go cyclical and one movement will always trigger the counter movement.

What do you want your audience to take away from your brand?

I want it to become synonymous for an avant-garde and extravagant look. 

What powers does jewellery hold?

When you buy it for yourself, it’s empowering. As a gift, it can become very memorable- when it’s family jewellery or from your loved one.


What powers does clothing hold? 

It’s empowerment and disguise at the same time. 


What was the last thing that made you excited? 

Coming to a conclusion what my next project will be about! A lot of different ideas have been going through my head, I was with a friend and talked and talked and talked- and it all became clear.

Credits:

Photographer : Marlon Rueberg 

Model : Kasia Jujeczka

MUA: Giulia Cigarini 

Hair : Daniela Magginetti 

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Fendi Launches Men’s Version of Iconic Baguette

16.07.2019 | Blog , Fashion | BY:

For the first time during the FW19 menswear season earlier this year Italian luxury fashion house Fendi debuted their iconic Baguette in several men’s versions on the catwalk. The brand’s iconic bag, originally launched in 1997 by Silvia Venturini Fendi, was reimagined in different styles, materials and sizes to fit. The baguette has been featured in three different sizes including mini, regular and maxi and is crafted in different materials such a croco, mink and Selleria leather.  An additional feature is although it may be a baguette, thanks to the flexibility of it’s straps it can be worn in several ways, from cross body to hand-carried or even as a belt bag. Today launches the digital campaign featuring a group of influencers friends including Marc Forné, Leo Mandella and Nasir Dean as they are shot sporting different versions of the baguette while decked out in their FENDI wardrobe. The baguette will be available in FENDI boutiques worldwide and online starting from mid-July. 

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FENDI – #MeAndMyPeekaboo Ep.10

08.05.2019 | Blog , Fashion | BY:

On the tenth episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has opted to celebrate Italian celebrity influencer Chiara Ferragni on her 32nd birthday. For the episode the web entrepreneur and her rapper husband Fedez are featured alongside the beloved women of her family including mother Marina Di Guardo and sisters Francesca and Valentino in Rome. The short film documents the couple upon their arrival in Palazzo Fendi in Rome, where she is met with a surprise birthday party with family and friends in attendance. The  film captures each intimate moment of the event including Ferragni’s entrance to her celebration, to the blowing of candles, to shared moments between the herself ,husband and family. During the film, Fendi’s legendary Peekaboo of course makes appearances in different versions including the X-Lite edition and the Essential for Men both crafted in Cuoio Romano Selleria leather by the house’s expert leather artisans.

The  #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair.  To shop the Peekaboo visit Fendi. 

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Fendi #MeAndMyPeekaboo No.9 ft The Quann Sisters

17.04.2019 | Blog , Fashion | BY:

For the 9th episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has joined forces with the exceptional genetic duo of the New York based creatives The Quann sisters. The short film, focuses on the strength of  sisters’ bond and features the two —  blogger and entrepreneur Cipriana Quinn and musician and music producer TK Wonder prancing around the streets of Manhattan with their Peekaboo bags in hand. 

The  #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair.  To shop the Peekaboo visit Fendi. 

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Prada Invites – Spring/Summer 2019

10.04.2019 | Blog , Fashion | BY:

Cover Image: The Yoke bag by Elizabeth Diller

On theme with Milan Design Week, today Prada Milano launches a series of projects titled Prada Invites in collaboration with three outstanding female architects. The Italian luxury house has invited Cini Boeri, Elizabeth Diller and Kazuyo Sejima to give their takes on the brand’s signature nylon fabric. For the project they are presented with the task of creating an accessory item for women and each artist produces something of a unique item. Italian architect Cini Boeri has conceptualised a functional bag that can expand and reduce according to its need or occasion; Japanese architect Kazuyo Sejima has crafted rather more playful designs with a long version dubbed the ‘daln’ and a curved version called ‘yooo.’ While American architect Elizabeth Diller’s designs — ‘The Yoke’ bag and ‘The Envelope’ garment bag cover a wider range of multiple functions. This new chapter of Prada’s venture is only a small display of their ongoing fascination with multifaceted representations of contemporary femininity. Prada Invites pieces are on sale with several different drops from the end of March until the beginning of May, in select Prada stores across the world. 

Daln bag by Kazuyo Sejima
Bag by Cini Boeri

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Introducing Gucci’s Zumi -A playfully appealing accessory

04.04.2019 | Blog , Fashion | BY:

Earlier this week, Italian fashion house Gucci’s released one of their latest ventures which features the release of a new handbag. Creative director Alessandro Michele has casted L.A based actress and experimental musician Zumi Rosow as his muse as he created a line of bags inspired by her free spirited, creative spirit.  The bags, dubbed Gucci Zumi are accessories which feature a combination of the house’s signature motifs, being the interlocking G as well as the Horsebit hardware which was replicated from a rare piece of the house’s archives chosen by Michele.

Of course the bag is presented in several different versions —  the sophisticated top handle version, offered in medium and small —  this version is featured in smooth and grainy leather, python, elapse, ostrich and crocodile. The Gucci Zumi Shoulder bag is offered in the sizes mini and small and features the option to detach the leather strap, transforming into a clutch.  Michele also drew inspiration from a vintage 60’s bag for the tote version of the Zumi which was presented at the SS19 show and is offered only in crocodile and lizard skins.  The bag is also included in fun Gucci strawberry prints in the medium top handle and mini shoulder versions.  To shop visit Gucci.

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Gucci Jewellery ft. Florence Welch -Bohemian Elegance

22.03.2019 | Blog , Fashion | BY:

Earlier this week Italian fashion house Gucci launched it’s new advertising campaign featuring their jewellery ambassador and longtime friend, musician, singer, songwriter, producer Florence Welch. A match made in heaven , Florence is to Gucci as Madonna is to Gaultier or in even simpler terms as bread is to butter. Shot by photographer Colin Dodgson, the campaign features Welch in a retro styled wooden wagon surrounded by a bed of colourful decorative bohemian styled fabrics and furniture as she poses for the camera adorned in the house’s stylised rings, bracelets and necklaces. The artist’s light, nonchalant luxurious mood pairs perfectly with the garments and bijouterie carefully selected from Gucci’s Le Marché des Merveilles, Gucci Ourboros, Gucci Flora and Dionysus fine jewellery collections. Visit Gucci to discover more.

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“The Coromandel Collection” – Chanel’s Ode to Madame Gabrielle C.

19.03.2019 | Blog , Fashion | BY:

Gabrielle Chanel was said to have been one who lived a figurative lacquered box where sailing ships, palaces, flowers and birds plaited in flashes of gold and deep red stood out against the darkness of light. This fantasy landscape meant so much to her that she often wished to always carry this fantasy in a portable form. This was how her love for Coromandel screens was first discovered in 1910 on a journey with her great love Boy Capel. “The first time I saw a coromandel screen, I cried out: It’s so beautiful! I had never said that about any other object,” said Madame Chanel.

The French fashion house which lives in on in her name recently chose to honour their founder’s passion with a high jewellery collection of fifty-nine pieces inspired by coromandel screens. The collection includes twenty-four pieces which are entirely unique with reworked motifs around the themes of floral, noticeably evoking her signature flower, the Camellia; animal, through the bestiary of Coromandel; and mineral, reflecting her love of crystal and gemstones.

The Fleur De Laque Necklace

The designer was undoubtedly greatly inspired by the intricacies of these Chinese Coromandels which often included art of flora and faunas. She would muse upon the screens and attach photographs and drawings to create a sort of moodboard  or theatre in which she would often immerse herself. “When I look at this screen in the evening for example,”she continued, “ I see doors opening and knights setting off on a horseback.”

At the heart of this animal theme, the workshop captures a flock of in flight birds as they appear on some of the designer’s screens in an ornament diamond right that boasts over ten carats. The collection’s gems also calls on the colours of the Coromandel lacquers which includes the greens of the Tsavorite garnet, emeralds and the over thirty-seven carat tourmaline on the “Vibration Minérale” ring; the red spinel on the “Evocation Florale” ring and the ruby beads and deep hypnotic black lacquer transposed onto the onyx. To shop or view the full collection visit CHANEL


The Évocation Florale necklace
Coco Chanel (1883-1971), couturière française. Paris, 1937.

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FENDI – Me and My Peekaboo Ep 8.

08.03.2019 | Blog , Fashion | BY:

For International Women’s Day, Italian fashion house Fendi launches the 8th episode in the second chapter of their Me and My Peekaboo series. The series which began earlier this year features 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West.

The second chapter of the Peekaboo series focuses on the bond of iconic pop families. From J-pop stars identical twins Ami and Aya shot in Paris to Taiwanese renowned actress and movie director Sylvia Chang with her son Oscar Wang in Shangai. The latest episode (Ep. 8) features businesswoman and socialite Grace Pen accompanied by her visual artist,  model daughter Jossilyn Pen shot in the Amanyangyun resort in Shangai. The mother daughter duo are filmed enjoying and intimate bonding day with their Peekaboo bags in hand on the architectural ecological grounds which also houses a 15 year tree conservation project in protection of the rich heritage, traditions and sites it holds. The episode includes versions of the Peekaboo bag which have been seen on the Spring Summer 2019 runways. To view the film and shop, visit Fendi.

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Q & A with Millennial Milliner Emma Brewin

04.03.2019 | Blog , Fashion | BY:

Within the past few months you’ve probably noticed that faux fur hats and garments have been trending, from the streets of London, Milan and Paris Fashion weeks, to magazine editorials and cover shoots. Upon further inspection, you’ll probably find out that a great number of these pieces were made by British millennial milliner Emma Brewin. Her clientele has been from the likes of Rita Ora, Miley Cyrus, Adwoa Aboah to Kylie Jenner for Paper Magazine, Vogue USA among others. Brewin has been stitching faux fur outerwear and accessories for these pop culture behemoths from the comfort of her hometown Sandwich in South East England. 

“I really enjoy being out here in the middle of nowhere and doing my own thing,” she says. Twin sat down with the designer for a chat about struggles, inspiration, and the creative direction behind her latest SS19 Campaign shot by photographer Chloe Sheppard.

When and how did you learn to make hats? 

I studied fashion design at university but I suppose I am self-taught in millinery. I made my first hat back in 2013, to match a coat I had made, and now I can’t make a coat without a furry topper! 

What persuaded you to go in the direction of faux fur as opposed to any other fabric?

At university I did lots of studies into what fabrics children find most appealing when dressing up, and fur was a always up there with the first things they grabbed, once I started working with it I completely fell in love, for me it can complete any outfit and make it so much more special.

How long does it take you to make each piece?

It completely depends on the piece but if I am working on a hat I always give myself a full day from start to brushing and boxing up.

What was the direction behind your SS19 campaign and collection? 

When starting a collection I never really have any particular direction, it’s my favourite part of the whole process, the girls and I just make, make and make. Usually producing pieces that we would dream of finding in old vintage shops then playing around with them until they are perfect. The studio is like a fancy dress box of hats, and the ones we dress up in the most are usually the ones we put into production. In regards to the campaign we really wanted to let the hats speak for themselves, which is why (for the first time) we shot in a studio. 

Where, what or who do you look to for inspiration? 

Everything old. 

What has been your greatest challenge since the launch of the label? 

Relinquishing control and not doing every job myself.

Who is the ideal Emma Brewin woman?

Our customers. We really do have the best customers on Earth. 

What’s next for you? 

We have spent January and February locked in the studio making some wonderful new styles, we released a sneak peek of our new Cat Hat on Instagram the other day, and have some matching new accessories to twin with our hats coming very soon.. 

Photographry- Chloe Sheppard

Styling – Clarissa Bowman

Hair – Sinead Gregory

Make up – Lindsay Low

Model – Mimi (Anti agency)

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Fendi’s “One and Only Baguette” ft. Carrie Bradshaw

05.02.2019 | Blog , Fashion | BY:

For the final installation of Fendi’s #BaguetteFriendsForever series, the Italian fashion house released a short film shot along the busy streets of the big apple titled “The One and Only Baguette.” The movie, features  influencers Caro Daur and Natasha Lau along with models Ebonee Davis and Melissa Martinez. During a lunch break, Daur relives the moment she saw a unique vintage purple sequinned Baguette at the Fendi store and decides she just will not live without it. On a hunt for the baguette, the girl group hurries back to the store where they discover that the piece was just sold. Still determined to cop the  accessory , the girls run out into the busy streets of New York to find this mystery woman. During their search they spot the baguette and when she turns around they notice it’s not just a woman, but an icon, Sarah Jessica Parker, who finishes the film with a sassy,  “This isn’t a bag, it’s a baguette.” 

Last week the brand launched the campaign #BaguetteFriendsForever which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong and this marks the final leg off the Baguette series. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

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Fendi’s Missing Baguette – #BFF

02.02.2019 | Blog , Fashion | BY:

This weekend in continuation with the Fendi #BaguetteFriendsForever series, the Italian luxury brand released the second installation of the sequence which is set along the vibrant streets of Hong Kong. Titled “The Missing Baguette,” the film features Taiwanese DJ Dizzy Dizzo, Singapore-based fashion IT-girl Yoyo Cao, Japanese model Hikari More and Korean DJ Peggy Gou on the hunt in Hong Kong for Hiraki’s lost Baguette which she accidentally leaves at Fendi store while shopping for new merch. 

Last week the brand launched the campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. To be released next week is the final episode which features the backdrop of the Big Apple and a special guest too. Stayed tuned for more. To shop the looks , visit Fendi.

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