Gucci Pre-Fall 2020 – #SoDeerToMe

29.04.2020 | Blog , Fashion | BY:

Gucci’s latest campaign not only features the vibrant colours and intricate textiles of Alessandro Michele’s Pre-Fall 2020 collection, but also an incredibly adorable cast. The campaign titled #SoDeerToMe is a story shot by Alasdair McLellan in celebration of nature in all its forms. Like a scene out of sleeping beauty models are clad in full Gucci PF20 looks of androgynous silhouette & flashy 70’s accessories in the company of free roaming deer, rabbits, squirrels, skunks, owls and other animals.

Since February of this year, the brand joined The Lion’s Share Fund, which is an initiative that raises funds to protect endangered species and their natural habitats. A part of the partnership entails that the fashion house will donate 0.5% of its media spending to the organisation’s fund every time an animal appears in its advertisement, and this Pre-Fall campaign is no exception. To find out more about Gucci Pre-Fall 2020 collection, visit

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We Are Connected

30.01.2014 | Fashion | BY:

“You can totally do it, nothing should be stopping you.” This is the message Jillian Mercado wishes to spread to anybody with a disability through the new Diesel campaign. As the Executive Editorial Director at We Are Urban magazine, Mercado first met Formichetti through a shoot they were working on. The ad features a line up of 23 creatives, who were picked to represent all aspects of current youth culture. In an interview with Women’s Wear Daily, Formichetti said of Miss Mercado, “It’s never easy for her to move from point A to point B, but she’s totally fearless and has really been an inspiration to me. You don’t have to be a conventional model type to represent a brand.”

The campaign, shot by Inez and Vinoodh, will begin running in the March issues as well as being displayed in Diesel stores worldwide.

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