Gucci’s latest campaign not only features the vibrant colours and intricate textiles of Alessandro Michele’s Pre-Fall 2020 collection, but also an incredibly adorable cast. The campaign titled #SoDeerToMe is a story shot by Alasdair McLellan in celebration of nature in all its forms. Like a scene out of sleeping beauty models are clad in full Gucci PF20 looks of androgynous silhouette & flashy 70’s accessories in the company of free roaming deer, rabbits, squirrels, skunks, owls and other animals.

Since February of this year, the brand joined The Lion’s Share Fund, which is an initiative that raises funds to protect endangered species and their natural habitats. A part of the partnership entails that the fashion house will donate 0.5% of its media spending to the organisation’s fund every time an animal appears in its advertisement, and this Pre-Fall campaign is no exception. To find out more about Gucci Pre-Fall 2020 collection, visit Gucci.com

Tags: 2020, Ad Campaign, Gucci, pre