We Are Connected

30.01.2014 | Fashion | BY:

“You can totally do it, nothing should be stopping you.” This is the message Jillian Mercado wishes to spread to anybody with a disability through the new Diesel campaign. As the Executive Editorial Director at We Are Urban magazine, Mercado first met Formichetti through a shoot they were working on. The ad features a line up of 23 creatives, who were picked to represent all aspects of current youth culture. In an interview with Women’s Wear Daily, Formichetti said of Miss Mercado, “It’s never easy for her to move from point A to point B, but she’s totally fearless and has really been an inspiration to me. You don’t have to be a conventional model type to represent a brand.”

The campaign, shot by Inez and Vinoodh, will begin running in the March issues as well as being displayed in Diesel stores worldwide.


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Diesel x Playboy

10.12.2013 | Blog , Fashion | BY:

Last week you’d have been hard pushed to miss the countless shared photos of Kate Moss’ 60th Anniversary Playboy cover. So perhaps it’s understandable that this Playboy announcement has gone slightly under the radar.

Creative director of Diesel Nicola Formichetti has teamed up with the notorious gentleman’s publication to produce a 2014 calendar. Featuring his protege, stripper-slash-rapper-slash- activist Brooke Candy (who Twin featured in Issue VII, shown below) and shot by Terry Richardson, it seems Formichetti is keen to work his magic on the Diesel brand.

See the full calendar here www.nicolaformichetti.com/diesel

Text by Beccy Hill

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Shopping Mall

02.12.2011 | Blog , Culture | BY:

If you’ve found yourself on the corner of Bethnal Green Road and Shoreditch High Street recently you will have undoubtedly noticed that a space which has been uninhabited for the past four decades has new residents. A cluster of shipment containers have been erected to form the world’s first ‘pop-up mall’.

Founded by Boxfresh’s Roger Wade, whose ethos is all about the ‘brand experience’ rather than sales, the 60 containers house retail outlets with a streetwear slant. Up-and-coming designers like OnePiece and Playful Promises vie for attention amongst established brands Evisu, Calvin Klein, Nike and Phaidon.

Diesel has launched its Fifty Five DSL line here and, alongside such nosh outlets as Foxcroft & Ginger, Frae frozen yoghurt and Hop-Nano, charities Amnesty International and Art Against Knives have spaces on the first floor selling artworks and collaborative designs by such East London-based designers as Lucy Jay and Tracey Emin. Welcome to the anti-high street.

Boxpark opens on Saturday 3rd December

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The House of the Rising Sun

03.10.2011 | Blog , Twin Video | BY:

Introducing Nimue Smit the crazily cute model who test runs Diesel’s breezy Sunday styles for Twin V.
Directed by Nick Dorey.

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Black gold of the sun

08.04.2011 | Art , Blog , Fashion | BY:

The sun may be shining but we can’t help but lust after so the Autumn/Winter collections. One of the stand-outs was Sophia Kokosalaki’s collection for Diesel Black Gold. Since taking helm of the brand’s high-end line in 2009, Kokosalaki has brought her knack for mixing hard tailoring and soft feminine draping to the street-wear label, designing clothes that are cool, sexy and eminently wearable.

This time around, there wasn’t a blue denim jean in sight. Instead, raw shearling, glossy chestnut leathers and dark denim in Byronic tailoring were matched with oil-slick side-partings to create a look that was pure alt-opulence. It’s dress-up for the effortlessly self-assured.

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