The Return of The Fendi Baguette

24.01.2019 | Blog , Fashion | BY:

As we reported earlier this season from the SS19 runways, the Fendi Baguette has officially made its comeback.

The history of the baguette dates as far back to 1997 when Silvia Venturini Fendi first made the pitch for a smaller bag in a time where larger bags were leading the market. Of course the feedback the designer received from the idea was not initially positive but nevertheless she stuck with her guts and released the first baguette on the runways of 1997. Initially it was offered with small straps and the double F logos in brown. Since then it has made it’s way from the late 90’s throughout the Sex and The City Era of the 2000’s in additional styles. And it’s now safe to say it is officially back and has made its return with a fabulous intro.

This week the Italian fashion label has launched their latest campaign #BaguetteFriendsForever which includes a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centered around the iconic baguette. The first episode, released only yesterday, is titled “The Baguette is Back” and is shot along the vibrant streets of Shangai, China. It stars movie actresses Tan Zhuo and Qiao Xin along with influencers Yu Wei and Yoyo who are filmed during their venture of a girls night out. The movie starts with the women shopping for baguettes and wardrobe at the Fendi store inside IAPM Mall in preparation for a night at the club. Each film carries it’s own style with a slight hint of humour to top it off with Groove Armanda’s My Friend as their soundtrack.  To be released later this month, are also two upcoming films featuring the baguettes’ ventures of Hong Kong and New York. Stayed tuned for more, and visit Fendi to shop. 

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Prada’s Old Hollywood Spring-Summer 2019 Campaign

23.01.2019 | Blog , Fashion | BY:

For their Spring Summer 2019 campaign, Italian fashion house Prada tackles the concept of duality in a video series shot and directed by Will Vanderperre featuring looks from both their women’s and men’s SS19 runway. The series was inspired by classic Hollywood movies and is approached as such.

It features the likes of top models Freja Beha Erichsen, Gigi Hadid, Maine Inga, Liu Wen and Anok Yai re-named after Prada’s supporting cast of accessories: respectively Sybille, Sidone, Margit, Odette and Belle inspired by iconic female cinematic icons. These women are also accompanied by three male characters played by models Daan Duez, Jonas Gloer and Tae Min. The campaign’s direction is a play on an iconic genre of cinematography: everything is familiar, but not too much, all holds a double meaning. Movie star?or model? Menswear? or womenswear? This series is created to guarantee you a few double-takes upon viewing. And like any other movie, it’s accompanied by posters directed by Benoit Debie which hints at the imagery and narrative of the films leaving one curious enough to explore the reflections and refractions of the collection.  The campaign boasts seven short films, which will be released throughout January and February on Prada.

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Annakiki SS19 – “A Glitch in Fashion”

03.01.2019 | Blog , Fashion | BY:

Last season Chinese designer Anna Yang, presented her collection on the Spring Summer 2109 runways of Milan which she entitled ‘Fashion Glitch.’ The collection represented a crossroad between the themes of tradition and rebellion. Oversized volumes and neon coloured unorthodox pieces were deconstructed and given traditional silhouettes. It highlighted some qualities of fashion that would be considered glitches in a daring, experimental yet dauntless way. It included PVC fabrics, crystal and studded embroidery , denim and patent leather. The designer’s signature, has always been one which showcases the ethics of streetwear in a trendy, bright-coloured, experimental manner which always seems to pay off in the end. Each season, she aims to keep things fresh and keeps her audience on their toes without being too perilous or couture. Discover the full collection at Annakiki.com

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