Alexander Wang x H&M

27.08.2014 | Fashion | BY:

Where better to reveal a killer collaboration between a hot designer and a high street stalwart than a rollicking party at Coachella in April of this year? Both Kate Bosworth and Katy Perry were in attendance, while Iggy Azalea was on hand to perform after the big announcement.

New Yorker Alexander Wang will be latest designer to collaborate with H&M, and is the first American to do so. This seems like the perfect partnership. The king of sport-luxe and the Swedish fashion brand will be working together on both men’s and womenswear, while also producing a line of lifestyle items.

So far the items have been kept firmly under wraps, so fans will have to wait until the range launches instore and online on 6 November.

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Girl Rage

27.10.2011 | Blog , Fashion | BY:

Noomi Rapace as tattooed hacker Lisbeth Salander became an instant Twin heroine. With her dyed black crop and piercings, Rapace’s goth-punk look in the original Swedish film version of best-seller The Girl with the Dragon Tattoo was a refreshing fashion inspiration. And so it seems Salander has been for Swedish fashion giants H&M. Having collaborated since 2004 with a host of designers and fashion houses such as Karl Lagerfeld and Lanvin, H&M have found an unlikely muse in Lisbeth Salander.

To celebrate David Fincher’s American film-remake, this time starring actress Rooney Mara, H&M have asked the film’s costume designer Trish Summerville to create a line inspired by The Girl with the Dragon Tattoo. “Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world,” says Summerville.

Going on the single released image as yet, the 30-piece collection has a dark urban feel featuring leather jackets and trousers, torn jeans and slouchy hoodies in industrial shades of black, grey and worn white. With H&M exploring their dark-side, we already feel sucked in.

The collection will debut exclusively at Colette in Paris on November 28, before being made available on December 14 at 180 H&M stores around the world.

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