Where better to reveal a killer collaboration between a hot designer and a high street stalwart than a rollicking party at Coachella in April of this year? Both Kate Bosworth and Katy Perry were in attendance, while Iggy Azalea was on hand to perform after the big announcement.
New Yorker Alexander Wang will be latest designer to collaborate with H&M, and is the first American to do so. This seems like the perfect partnership. The king of sport-luxe and the Swedish fashion brand will be working together on both men’s and womenswear, while also producing a line of lifestyle items.
So far the items have been kept firmly under wraps, so fans will have to wait until the range launches instore and online on 6 November.