This summer, Italian fashion house Fendi has joined forces with luxury department store Harrods in London, on the embarkment of an exclusive  dining experience.

From July 1st to August 31st, the fashion house has taken over the fifth floor of Harrods and transformed it into a conceptual cafe with the help of LA based visual artist Joshua Vides who re-designs the space according his signature “Reality to Idea” style. As he covers the building’s inside in his unique black and white graphic, while reimagining the iconic double FF logo in monochrome, artist creates an expression of Fendi’s instinct sense of humour and ingenuity.  The  double FF logo takes centre-stage in the cafe from on walls, to tables, menus , cups, saucers, down to the menu with Fendi logged cappuccinos. The menu is also very important as it gives diners a special taste of genuine Italian cuisine within the hearts of London.

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Tags: Cafe, Fashion, Fendi, Harrods