Paris has long been known as one of the world’s most romantic city in Europe. With historic ‘love’ bridges, the Eiffel Tower and other amenities, over the years, it has become the city on the moodboards of couples all across the world.

For their AW19 campaign, Parisian luxury street brand Balenciaga opted to pay homage to the city’s romance with a photo-series of real life couples decked out in Balenciaga gears — oversized coats, big hoodies, stonewashed jeans, anoraks jackets. Gushing in romance, each couple is intimately captured through the lens of photographer Greg Finch — a creative more known for romantic, wedding shots rather than editorials — around the metros, on benches, outside grocery stores, in front of cafés etc. The photo campaign is also accompanied by a video shot by videographer Ed Fornieless on CCTV in various locations as they each discuss their bond.  It has always been said that sex sells, but try love, this campaign makes us all want to grab our partners and head all down to play dress up in some Balenciaga gear. To view the full campaign, visit Balenciaga.com 

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Tags: aw19, Balenciaga, Fashion, Paris