MFW: Fendi SS20 Men’s – A Nurture of Nature

19.06.2019 | Blog , Fashion | BY:

For the first time in a very long time, Italian fashion house Fendi stepped off site their routined Milanese show space and headed for the gardens of an 18th century villa in central Milan for their SS2020 show. A switch that had been prompted by creative director Silvia Venturini Fendi’s need for a break from the virtually infested world we live in as she takes a minute to appreciate the fruits of Mother Nature . This collection was a version of the Fendi man that goes fishing on weekends and gardens in his spare time. Sartorial workwear pieces were presented with a casual elegance that allow their wearers a sort of relaxed eased approach towards life.

From khaki cotton overalls, to striped beach slips, to fishmerman style vests and cargo pants. Throughout the collection, the house also revealed their collaboration with renown “Call Me By Your Name” director Luca Guadagnino who drafted a few botanical prints for the collection. These were brought out through digital prints and cut out knit wear. The colour palette was one that blended with the habitat ranging from beiges, to greens , browns and whites. In regards to accessories, the house debuted a Pequin printed Fendi watering can, garden baskets, big totes, pouch bags as well as versions of the Fendi baguette and peekaboo bags. This collection was a breath of fresh air for the house, one that in some ways allows for a sort of reset, and more than anything conjures the desire for a vacation.

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