24.01.2013 | Blog , Fashion | BY:

This month marks the release of PATTERN, Phaidon’s latest feat into the world of fashion. This ‘catwalk show in a book’ is curated by 10 of the most influential names in fashion today and is set to be on every stylish coffee table come spring.

Not only does this new hardback focus on the more established fashion capitals such as London, Paris, Milan and New York, but it also highlights emerging ones such as Shanghai, Amsterdam and Sydney, featuring 100 of the most exciting designers working today. The 10 individuals prized with choosing said designers are Tavi Gevinson (Style Rookie), SHOWStudio, Imran Amed (Business of Fashion) and Yasmin Sewell (Chief Creative Consultant for Liberty of London) to name a few.

Featuring over 1,000 colour illustrations, never-seen-before photographs, sketches, drawings and computer renderings, it gives us a deeper look into the careers of the selected designers. Established figures like Christopher Kane, Alexander Wang and Louise Gray; emerging names like Phoebe English and Thomas Tait, as well as contemporary print pioneers Mary Katrantzou, Peter Pilotto and Holly Fulton. PATTERN highlights the dominance of British fashion education, due to the fact that a quarter of the designers cited trained at St Martin’s or at the Royal College of Art. But at the same time, it also celebrates designers such as Max Osterweis of Suno and Scott Sternberg of Band of Outsiders, who never had any formal training.

PATTERN is available on the Phaidon website and at selected book stores. The book is sold with its own accompanying tote bag.


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