Rihanna has branded herself as more than just a musician. Through the release of the brand “Fenty” she has stormed the beauty and fashion world, breaking down barrier after barrier. On the 2nd October 2020, she invited the world to the second instalment of her fast-paced, high-energy: Savage X Fenty lingerie showcase.
The hour-long show features unique pieces from the new line, stitched together with elaborate live performances. Each dance section transitions seamlessly into a catwalk, all choreographed by world-renowned dancer and choreographer: Parris Goebel.
“Inclusion” was the phrase of the show. The final section introduced the “Men’s Shop”, featuring a broad menswear’s selection, with sizes that go up to 3XXL.
“[Rihanna] kicked the door down. And she opened up the world to all these possibilities of makeup, fashion lingerie, all that being for every size, every shape. That’s some ballsy, powerful shit” – Yusef Williams.
The show pulls the audience in from start to finish, each shot adorned with enticing visuals. Pyrotechnics, a mechanical garden of flowers and a factory filled with conveyor belts, all add to the elaborate narrative. Behind the scene shots reveal Rihanna’s modus operandi and the genius behind her vision with her team. Rihanna’s process and the outcome of Savage X Fenty’s success is all a manifestation of things that inspired her.
“Inspiration can come from anything. What makes it unique is your own interpretation on that message, that colour scheme, that texture. And so everything that I do is going to be personal to me when it comes to Savage” – Rihanna.
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