Nike Taps Four of Fashion’s Most Promising Females Ahead of Women’s World Cup 2019

31.05.2019 | Blog , Fashion | BY:

Cover Image: Nike x  Koché

Just in time for the 2019 Women’s World Cup in June,  Nike released their new collaborative campaign this week featuring four of fashion’s most promising female designers. For the collaboration Ambush’s Yoon Ahn, LVMH Prize recipient Marine Serre, Koché’s Christelle Kocher and MadeMe’s Erin Magee redesigned the classic football jersey with matching sports bras from their own perspective of these sports staples. 

Yoon Ahn of AMBUSH created a jersey that speaks to diversity by reflecting aspects of Asian culture in a unisex hybrid jersey inspired by the Happi coat, which is a traditional Japanese straight sleeved coat.

“ I chose the happy coat because, although we are celebrating the tournament and the incredible female players, I believe it is just as important for the fans, for everyone to have universal piece to celebrate in,” she explained. 

Christelle Kocher’s vision however, stemmed from the idea of creating a sort of elegant asymmetry. “I created this dress by reconstructing the soccer jersey around the female body. The result is a dress that can be worn by a girl who plays, dances or moves in the city,”  she stated.

Marine Serre was of course able to offer a version of the signature print which has aided in gaining her recognition over the past few seasons by presenting it in a printed body suit worn under a slender neon green jersey. “The focus of my design is always hybridity and adapting to daily life. It’s important to create a purposeful line that makes a female feel good without compromising style,” said Serre.

MadeMe’s Erin Maggee instead paid homage to the U.S Women’s National team of the 90’s with a match ready Nike stadium jersey featuring the USA federation crest.  “I wanted this jersey to be sport first, fashion second. It’s meant to celebrate the incredible victorious history of the USWNT by drawing attention to the woman namesake of the iconic sportswear company itself: Nike the Goddess of Victory.” 

The collection will be available for purchase at NikeLab stores globally and a few retailers as of June 7th. 

Tags: , , , , , ,

NikeLab x Sacai

13.03.2015 | Fashion | BY:

Those who like to maintain cutting-edge style at all times, including whilst sweating out last night’s cocktails on the treadmill, should take note of a brand new collaboration between NikeLab and Sacai.

Founder Chitose Abe has carefully mined the Nike archives, directly pulling designs from running, tennis and American football, before re-imagining them in keeping with Sacai’s feminine and modern image.

The 8-piece women’s collection will include the Tech Fleece crew, Tech Fleece hooded sweatshirt with zip, Windrunner jacket, Sport Skirt, Graphic tee, Tech Fleece dress, Tech Fleece crew top with back zip and Tech Fleece pant, plus a not-to-be-missed reworking of the iconic Air Max silhouette.

Both Nike and Sacai have fabric innovation and functionality at the core of their brands, so the collaboration comes as an extremely exciting development in the world of women’s sportswear – leaving you no excuses to not get to the gym.

NikeLab x Sacai launches in stores in New York, London, Paris, Milan, Hong Kong, and Shanghai as well as online on March 19th. 

nike.com/NikeLab

Tags: , ,

Join the mailing list

Search

  • Identifying a comfortable and trendy dog cloth is turning out to be difficult, as more and more cute dog clothes are venturing in the global market on regular basis.