Gucci’s Chime For Change, “To Gather Together”

01.02.2019 | Blog , Culture , Fashion | BY:

In 2013, the anomalous Italian fashion house Gucci launched their global initiative Chime For Change in aid of convening, uniting and strengthening the voices in defence of women and girls around the world. Co-founded by Beyoncé and Salma Hayek Pinault, the organization has  since then leaped forward in the world of humanitarianism through partnerships with organisations such as Global Citizen, Kering, UNICEF and Catapult with several projects in aim of broadening the conversation around the world.  

On their first venture for the new year, the Chime For Change organization has released their project titled “To Gather Together,”  which represents a global call to unite in support of gender equality. 

“With this next chapter of CHIME FOR CHANGE, Gucci is proud to reaffirm our commitment to a more just and equitable world. Achieving gender equality is critical to securing our collective future, and we are dedicated to leveraging our creative power, global employee engagement, and support for non-profit projects to ignite conversation and help empower the next generation of leaders,” said Gucci President and CEO Marco Bizzarri. 

For the project, the brand has teamed up with Italian visual artist MP5 who has created the new Chime For Change campaign imagery which has been revealed on Gucci’s ArtWalls in London, Milan, New York, Taiwan and Hong Kong. The imagery, which the organization describes as its new identity, features the silhouettes of unidentifiable human figures standing together in unison.  

“Every person is created equal. We all have the power to use our voices to stand up for what we believe in.  When we gather together across generations and communities, we have the opportunity to create real change.  The fearlessness of this generation to express themselves gives me hope that a future of freedom and equality is possible,” said Gucci Creative Director Alessandro Michele. In addition to the murals, Chime For Change has this week published the first issue of their CHIME [maga] Zine edited by activist and writer Adam Eli , including contributions from activists, artists and writers across the world. A digital version of the Zine will also be available on the organization’s new website at chime.gucci.com

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Opening Ceremony For Pride

26.06.2014 | Culture , Fashion | BY:

In celebration of LGBT Pride Month, Opening Ceremony has got together with with manga-inspired brand MASSIVE as well as the iconic manga artist Jiraiya, to launch a capsule collection, MASSIVE for Opening Ceremony. The line features Jiraiya’s original male pin-up art sublimation printed on tees, muscle shirts, rugby shorts and a beach towel.

The capsule collection is available now from OC stores and online at openingceremony.us.

To find out about Pride in London or to get involved, head to prideinlondon.org

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LS&CO. FOR PRIDE MONTH

23.06.2014 | Culture , Fashion | BY:

In 1982, Levi Strauss & Co became one of the first brands to support the battle against the AIDS crisis and they were the first Fortune 500 company to grant domestic partnership health benefits — a practice now followed by many corporations and public agencies. In 2013, they also joined the broad coalition of marriage equality supporters urging the U.S. Supreme Court to recognize the fundamental right of all Americans to marry.

Having been a supporter of equality for people of all sexual orientations for many decades, this year they are taking that support in store, creating a line of Pride-themed T-shirts, tanks and baseball caps. “Equality is not something we just wear; it’s woven into the fabrics of our principles,” the company says. Rolling out into select stores in New York City, Los Angeles, San Francisco, Chicago and Washington, D.C., the profits will be going to Pride organizations in those areas.

To find out about Pride in London or to get involved, head to prideinlondon.org 

levistrauss.com

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