Pink: The History of A Punk, Pretty, Powerful Colour

09.11.2018 | Art , Blog , Fashion | BY:

In celebration of Mark Kay’s 55th anniversary, the American beauty brand has recently teamed up with The Museum at FIT New York to present a special exhibition called Pink: The History of A Punk, Pretty, Powerful Colour. For years the brand has held a strong association to the colour pink, from makeup palettes to pink Cadillacs, and now after 55 years in the business they’ve made this partnership to honour the multifaceted colour in several ways.

“Since our inception in 1963, our brand has inspired and empowered millions of aspiring entrepreneurs across the globe. In that time, Mary Kay has become synonymous with the colour pink, and this exhibition shows the world what we’ve known for years, that pink is a symbol of power passion and purpose,” said Sheryl Adkins-Green, Chief Marketing Officer for Mark Kay. The exhibition features a collection of clothing from present day to pieces which date as far back as the 18th century. It includes looks from designers such as Alessandro Michele for Gucci, Christian Dior, Elsa Schiparelli, Yves Saint Laurent, Jeremy Scott for Moschino Rei Kawakubo for Comme des Garçons and several others. The exhibition extensively  explores the history behind the colour and also how it has been used in Western Cultures. How for example in Mexico, the colour called Rosa Mexicano is associated with national identity, or in India it is worn by both genders. It also speaks to reason behind the colour’s erotic connotations, and its role in political protest and pop music culture in association to rebellious youth. The exhibit is currently open to the public The Museum at FIT New York , and will run until January 5, 2019. If you’re in town, be sure to catch a glimpse.

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