TWIN PICKS: The Martine Rose SS23 Digital Experience

22.06.2022 | Blog | BY:

A fly-on-the-wall peep into Martine Rose’s latest runway show, the SS23 digital experience continues the legacy of “What We Do All Day”. Conceived and created in collaboration with International Magic, the website extends the aesthetics of the new collection and runway show into the digital realm. The footage is a CCTV-inspired 12-CAM viewing experience captured on cameras hidden inside the physical show held inside a railway arch in Vauxhall, South London. 

Referencing nightclubs, after-hours bars, and dark rooms, the footage gives viewers a taste of virtual voyeurism. As for the clothes, Martine Rose once again plays with proportions offering shrunken silhouettes inspired by “the feeling of wedging yourself into something a bit too small.” This is paired with explorations of larger volumes, playing around with the drape of a coat on a peg, and tension explored through tailoring, referencing “awkward Friday-night-office-drink-doorway-gropes”.

“Martine Rose is always interested in the relation between fashion and our ordinary realities, and this season we began with the everyday, unthinking tussles we have dressing and undressing; Fighting to get into your own clothes, or trying to get into someone else’s. Theclothing accidents involved in urgent sexual encounters or hurried dressing afterwards. Investigating how garments are pulled against the body and their resulting shape or attitude” notes the SS23 collection press release.

A real-time experience, the footage can be found looping perpetually at

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