Creativity emerges from countless perspectives. That is the central message of Process, a temporary installation at Alexander McQueen’s Mayfair store. Helming the British label since McQueen’s death in 2010, creative director Sarah Burton invited twelve artists to respond to the Pre Autumn / Winter 2022 womenswear collection. Each artist was selected for their unique approach to art and offered complete creative freedom. The result? A rich dialogue between the work and the chosen designs that takes the creative process as its focus. 

Chilean sculptor Marcela Correa responded to the McQueen polyfaille party dress with hand-crafted miniatures on papier-mache dolls with faces collaged from fashion magazines. Jennie Jieun Lee took inspiration from a red leather dress to develop a ceramic sculpture with a reflective palladium glaze. Interpreting three looks, Ann Cathrin November Høibo created a three-dimensional weave in tea rose satin and grain de powder, apricot polyfaille, ivory tulle, wool, cotton and rayon.

Other artists who contributed include Guinevere Van Seenus, a model and photographer who has walked in McQueen catwalk shows since 1996, Beverly Semmes, Bingyi, Cristina de Middel, Guinever van Seenus, Hope Gangloff, Marcia Kure, Jackie Nickerson, Judas Companion, and Marcia Michael. 

“I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio. It’s been very interesting to see how creativity has sprung from so many different perspectives, and the outcomes that have been varied and beautiful,” Burton stated in Alexander McQueen’s press notes.

To celebrate the launch of the collection a 160 page zine detailing each artist’s personal story and engagement with the designs will be available in stores worldwide. Process is available to view at the Alexander McQueen Old Bond Street store until 21 June.