The Magic Number

05.08.2010 | Blog , Fashion | BY:

This season, Yohji Yamamoto has created a Y-3 collection that returns to his avant-garde roots. Asymmetrical kilt skirts, big knit one-pieces and zipped-up jumpsuits all recall the Yamamoto of old, one set on both breaking and applying the traditions of his native Japan.

We love the collections’ brooding, moody and functional feel – T-shirts and coats read: “33 With You” and “23 Years In Prison”. This melancholic, prisoner of love theme has been brilliantly translated onto the small screen for a short fashion film starring brooding French footballer Zinedine Zidane, and a huge model clan. Its tough, heady and undeniably urban.

Watch it here….

Creative Direction: Lloyd & Co.
Still Photography: Alasdair McLellan
Cinematography: Theo Stanley / New Mountain
Editing: Frederic Taxi
Styling: Nicola Formichetti
Music: David Salom
Hair & Make-Up: Didier Malige & Gucci Westman
Location: Pier 54, Hudson River Park – New York City

Tags: , ,

Join the mailing list