The M.i.h cult denim pop-up shop

07.05.2016 | Fashion | BY:

Premium denim brand M.i.h are celebrating 10 years at the forefront of jean genius with a pop-up shop in London’s Soho. Situated on Upper James street, the store features everything from its beloved denim to homeware and fragrance – all imbued with M.i.h’s signature ‘blue-jean’ spirit.

For its 10th anniversary, the brand has launched a unique ‘cult denim’ project, which sees 10 cult items from its archives be re-released as a special capsule collection.

Featuring everything from the perfect ‘7os shirt dress, to the ‘Topanga’ cropped flares, and ‘Painters’ denim parka – it promises to provide the ultimate denim edit for any woman’s wardrobe.

While the full anniversary collection is available from the Soho pop-up shop, there are also accessories from the likes of Illesteva being sold alongside to help punctuate the looks on offer.

Open until the 23rd May; 7 Upper James Street, London, W1F 9DH.

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