Secret Stories

03.12.2012 | Blog | BY:

Next Spring will welcome a new addition to the high street. HM Hennes & Mauritz, the Swedish retail group behind world-wide fashion chains H&M, Cos, Monki and Cheap Monday has revealed some exciting yet slightly secretive details of their latest venture ‘& Other Stories,’ through a series of sneak-peek snap shots hinting at what will become the brands’ central concept as well as glimpses of pieces that will feature in the debut collection.

The product offering will be purely womenswear with the addition of accessories, shoes, lingerie and beauty to complete the package. Each collection, which is built around inspiring fashion stories, will be created by ateliers based in both Stockholm and Paris reflecting the quality of a designer capsule line but at affordable price points.

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