The Dior Department

20.03.2013 | Blog , Fashion | BY:

Dior’s status as an icon of French luxury fashion is indisputable, however it is a lesser known fact the designer himself was an enthusiastic Anglophile, often working with the likes of Princess Margaret and Cecil Beaton.

Dior at Harrods has been launched to commemorate this fusion of French style with British charm. More than a mere fashion installation, it is a full immersion into the house’s world of couture, accessories and fragrance with an added quintessentially English touch.

Raf Simons’ designs sit alongside royal beefeaters, Royal Mail postboxes are placed next to artistic reinventions of the Lady Dior handbag and a pop-up café inspired by Salon de Thé culture offers a Parisian take on afternoon tea. The collaboration also marks the exclusive launch of the brand’s new high-end fragrance, Gris Montaigne, a chypre blend of Calabrian bergamot, Turkish rose, patchouli, jasmine sambac and woody moss.

Whether you prefer to start by viewing the Avenue Montaigne facade or admiring the late fashion legend’s personal sketches, there is no better way to spend an afternoon than by getting lost in the far-reaching realms of the Dior universe.

Dior at Harrods runs until April 16.

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