Dior has announced Mumbai’s Gateway of India as the location of the fashion house’s Pre-Fall 2023 presentation on March 30. This will be the first time a European luxury maison stages an official calendar show in India. As part of Creative Director Maria Grazia Chiuri’s commitment to support and collaborate with Mumbai-based talent, the collection will feature pieces embellished with intricate embroidery by Chanakya, an atelier and craftsmanship school for women in Mumbai. 

The show plays tribute to the visionary spirit of Christian Dior and his successors who had a profound admiration for India. As the first-ever female creative director of Dior, Chiuri’s partnership with Chanakya evolves the brand’s feminine identity and values. The non-profit organisation was founded by Monica Shah and Karishma Swali and seeks to empower female artisans from low-income backgrounds with skills that enable them to earn a livelihood within the fashion industry -an ethos which resonates strongly with the feminist message that Chiuri has actively pushed forth through collaborations with female craftspeople, image-makers and artists within the fashion industry. 

Chiuri wrote in an Instagram post: “It was through this relationship with Chanakya that I was able to learn so much about the artisanal embroidery techniques, which are still found in each and every Indian region, and the unique ability of the Chanakya Atelier to put them in dialogue with the fashion industry.”

Under Chiuri’s wing, the presentation will showcase India’s rich technical knowledge within the field of craft and fashion. And with the luxury sector in India expected to explode over the next decade, the country is quickly becoming a destination for global brands looking to expand their footprint.

The collection will be available in stores from late April, featuring an array of evening coats, silk dresses and sari-inspired skirts.

@dior

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