Cartier Love Air

25.11.2011 | Art , Blog , Fashion , Music | BY:

It’s been two years since AIR released their sixth album, Love 2, but the French duo still have their minds on matters of the heart. Painted Love bears their unmistakeable breathy electronic pop, but this is more than just one song. Luxury jewellers Cartier posed them the question “How Far Would You Go For Love?”. This is their answer.

The accompanying film, made by New York based directors Waverly, revisits the myth of Pygmalion and Galatea via down town Manhattan. A young artist searches for his muse, first in his canvas and then in the darkness of New York’s clubs, driven by his obsession to attain her. “The idea of the muse is very important to me, it is like a driving force. I know that for every album, we have needed a love story as a motivation. Creating art is like a huge need to be loved,” says AIR.

Cartier are set to pose their question to two more musicians and directors in 2012.  But we’re already thinking  how far we’d go. Are you?

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