Prada: The Iconoclasts Project 2014

04.03.2014 | Fashion | BY:

During Milan Fashion Week, Prada presented a new chapter of The Iconoclasts project. Having launched in 2009, it has already seen the likes of Katie Grand, Carine Roitfeld and Olivier Rizzo stamp their trademark on the Prada brand.

This time it is the turn of Edward Enninful, currently fashion and style director of W Magazine. Taking over stores in Milan and St Petersburg, Enninful’s vision was inspired by the energy and original thought of the 1920’s ‘Harlem Renaissance’ in America. “Miucca Prada’s work always begins with a conversation. Drawing from this notion I looked to the ‘Harlem Renaissance’… a period of original thought when creative minds inspired and embraced a new cultural identity. I felt that this was an appropriate narrative to incorporate into this season’s Prada collection,” he explained of the project. His installations were on display last week, and information about future iterations of The Iconolasts series will be released soon.

prada.com

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