GUCCI Cruise 2020 ft. Gucci Mane

23.10.2019 | Blog , Fashion | BY:

On the occasion of their Cruise 2020 campaign, Italian fashion house Gucci invites a cast of guests to add the unrefined versions of themselves to a party titled “#COMEASYOUARE_RSVP.” With names ranging from the likes of Gucci Mane, (the collaboration that’s been long-overdue) Sienna Miller, Iggy Pop and Benedetta Barzini , the group is shot by Harmony Korine and directed by Christopher Simmonds as they explore the amenities of Gucci’s fun house. They go from chatting in the kitchen to showing off outfits in the bathtub to taking dives in the villa’s swimming pool. Each character from every scene is decked out in head to toe Gucci but in every way emanate distinctly diverse personality aspects; a wild rockstar, a glam socialite, the tycoon and of course the hip hop star.  

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