Milan FW: MSGM FW19 Men’s , TURBO!

14.01.2019 | Blog , Fashion | BY:

Last men’s season Italian designer Massimo Giorgetti welcomed his audience to volleyball courtside for the viewing of a collection inspired by the beachy sport. However for FW19 , Giorgetti had a rather more dangerous impulse for the inspiration behind the latest collection. The art of motor racing culture and the adrenaline from the velocity behind it was his sole focus this season. “MSGM is evolving. Speed has always been at our heart, the fast passion of life. What do we do as we grow? We go faster,” to quote the man himself.

The collection was aptly titled TURBO and featured graphic pieces inspired by the thrilling qualities of the world of motor racing. It included knitted jumpers and t-shirt with the slogans “more speed” and “run away”, bright coloured parkas and trucker jackets, wide cut denim cargo pants inspired by pit crew uniforms, motorsport newspaper stories printed on coats and of course the customary reference to Milan with an embroidered blouse of the Duomo’s skyline. The collection was a rather tailored offering to the table of streetwear as was included a selection of double breasted blazers and wool coats complimented by both sneakers and formal footwear. See more at MSGM.

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