For AW17, Molly Goddard brought audiences into a sumptuous banquet, where models sauntered around the Tate Modern show space in signature tulle dresses. This collection offered a veritable feast – aesthetically and literally within the presentation – where creamy pinks and reds mingled with azure, a bold use of metallic silver flashes and delicate embroidery throughout.
This collection showed Goddard at her most diverse to date, walking trousers and cropped, peplum inspired jackets as well as the silhouettes she has become famous for. We can’t wait to see where she takes her brands over the course of 2017.
To commemorate the Fashion Awards 2016, photographer Nick Knight has released two new fashion films that reflect on contemporary fashion today. Featuring Molly Goddard, Nasir Mazhar, Hood By Air, Givenchy and Balenciaga, Up and 90210 were edited by SHOWstudio’s Raquel Couceiro, and explore tensions between strength and delicacy and intimacy and discordance. With a soundtrack by rapper Travis Scott, this pair of films celebrate the creative spirit that Knight consistently promotes through his work.
British talent and emerging designer Molly Goddard has established a strong signature aesthetic thanks to her collections of romantic, voluminous tulle dresses. In her first art partnership, the designer has paired up with NOW Gallery in Greenwich Peninsula to create an immersive exhibition in which visitors are invited to explore her design ethos within a creative gallery space.
The installation sees Goddard’s creations rendered in exaggerated forms: six tulle dresses made from 20-30 feet long reams of material hang throughout the space. The presentation invites a reimagining of Goddard’s work, and allows the craftsmanship behind the brand to take centre stage.
As with Goddard’s previous London Fashion Week presentations, the new exhibition at NOW Gallery is participatory, and visitors will be able to sew shapes and patterns of their choice directly onto the hanging dresses. There will even be videos for first-time embroiders.
Speaking about the exhibition, Molly Goddard said: “I am so excited to be able to really celebrate craft technique in such an extreme visual way, making oversize, non precious interactive pieces is key to what I love and what the brand aims to represent. I can’t wait to see the stories which will be told through embroidery and to witness what skills people have or manage to discover when visiting the exhibition.”
The latest womenswear recipients for NEWGEN autumn/winter 2015 have been announced. Ashley Williams and Ryan Lo will receive catwalk sponsorship next season, having both received presentation sponsorship last time round, as well as 1205 and Marques Almeida, who will be receiving catwalk sponsorship again. Claire Barrow, Danielle Romeril and Faustine Steinmetz will be receiving presentation sponsorship along with newcomer Molly Goddard. Two new names to the NEWGEN roster are Marta Jakubowski and Sadie Williams, who have been given exhibition sponsorship for the upcoming season.
“NEWGEN produces the stars of London Fashion Week – the phenomenal progress of Marques Almeida in six seasons of support is proof of that,” states Sarah Mower – BFC Ambassador for Emerging Talent. “Following in their footsteps is a whole new slew of discoveries whose sparky originality and careful entrepreneurialism have won them the praise of the NEWGEN committee and Topshop’s invaluable sponsorship. We think the quality, colour and sheer desirability of the clothes audiences will be seeing from 1205, Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz and Ryan Lo will step up yet another rung this season. And now they’re joined by an influx of three brilliantly individualistic young women, Molly Goddard, Marta Jakubowski and Sadie Williams.”
Twin met up with the young and emerging designer star Molly Goddard, at her home to take a few photos.
Molly is studying for a Master in Fashion Knitwear, but already this summer she teamed up with Asos.com to launch a capsule line of four dresses, one of them is seen in the photograph below. The bright, boxy tulle shaped dress has sold extremely well and has been seen on Susie Bubbles, amongst others.
Molly’s style is intriguing; bold, yet fariy-tale-like. And soon we will see more of her designs, as from next month Molly is starting up an online store selling her clothes. You can find more information about that on her website mollygoddard.com
Twin took the opportunity to ask Molly a few quick questions about inspiration and creativity.