Fred Perry x The Museum Of Youth Culture: From Bedrooms to Basements

31.01.2020 | Art , Blog , Culture , Fashion | BY:

Cover image by Tony Othen-Bede Association

In collaboration with the Museum of Youth Culture, British brand Fred Perry has  announced the launch of two in-store take overs with the emerging museum in two of their London locations. The aim of the project is to inspire future generations to make an impact on the world around them, and the first installation is under the theme “From Bedrooms to Basements.” 

This takeover is an ode to scenes and sounds made by young people within the last 100 years, which will be displayed through a compilation of crowdsourced photography as well as images from the original archive of Fred Perry. 

The space will also be interactive with a DIY Scanning booths, allowing its audience the chance to participate. 

The Fred Perry x Museum of Youth Culture project is currently in motion in Fred Perry’s Camden & Henrietta Street stores.

Image by Sharon Long

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