Fendi’s #MeAndMyPeekaboo

13.08.2018 | Fashion | BY:

In 2008, Fendi’s creative director Silvia Venturini Fendi launched what was to be known as the iconic Peekaboo bag.  Inspired by childhood tales from the game itself, the designer crafted a handbag somewhat resemblant of a face which is covered and then uncovered like in a game of Peekaboo. The two main sections of the crocodile leather-stitched bag opens and shuts in a way resemblant of the eyes. 

As the brand celebrates it’s 10th anniversary since it’s launch, they unveil a new project entitled #MeAndMyPeekaboo featuring iconic women around the world. Mothers, daughters and sisters are the protagonists of these intimate short films which were released on the brands social networks in July.  The short film series feature the designer along with her two daughter Delfina Delettrez Fendi and Leonetta Luciano Fendi, Kim Kardashian with her mother Kris Jenner and daughter North West, actress sisters Jessica and Krystal Jung along with other influential women. In these films the brand aims to highlight the beauty of the bond made between related women. Discover more at Fendi.

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