Why footwear giant Dr. Martens teamed up with Norse Projects

05.05.2016 | Fashion | BY:

While in the first instance the idea of a non-conformist British punk institution aligning forces with a Scandi-infused, purist brand may seem a jarring fit, the new collaboration between Dr. Martens and Norse Projects actually makes total sense. Together, their designs participate  as part of a wider conversation, one that draws without end, on the study of contemporary culture and shows an avid interest that often oscillates between both modern and sub-cultural references.

The re-worked version of the Dr. Martens 3-Eye Steed is no exception. The mens shoes has been crafted for the first time in a rich suede texture, that comes in three colour ways (black, white and oxblood). It is also detailed with quiet sportswear technicalities—the added insole, the padded tongue and elasticated nylon straps, are all quite clearly traits of practicality brought forward by Dr. Martens Copenhagen-based counterpart, Norse Projects.

Staying true to heritage is a mantra that remains close to everything Dr. Martens does and this collaboration does not waver from that. Like the rest of the Steed collection, the 3-Eyed Steed has been manufactured using the original process of industrial manufacture, a technique that has been in practice from 1st April, 1960—when the first pair of Dr. Martens rolled off the production line in Wollaston, England.

The Dr. Martens x Norse Projects Steed collaboration (from £200) is available online now and in-store at END, Newcastle from May 7th.


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