The Rise of Fashion Film

25.09.2013 | Blog , Culture | BY:

Last week, during London Fashion Week, Twin went to see the private view of Dressing the Screen: The Rise of Fashion Film at Somerset House.

It was a screening exploring the role of female film makers in contemporary fashion film. Ground-breaking, subversive and sometimes playful female filmmakers are challenging stereotypes, shooting the female form in ways that are at odds with traditional representations of femininity and glamour and are questioning the relationship between garment and wearer.

It was a selection of 9 short fashion films, from an exhibition that will be on display in Singapore supported by ICAS and LASALLE, with over 20 films exploring the origins, history and pioneering role UK filmmakers and designers have played in the development of fashion film. An official fringe event of Digital Fashion Week Singapore 2013 will open to the public on September 28 and run for four weeks in the lead up to Digital Fashion Week Singapore. Curated by filmmaker Kathryn Ferguson and designed by System Sovereign X Fuur.

Kathryn Ferguson said: “Fashion film has become one of the main tools for showcasing new work and giving immediate access to fashion in an exciting and dramatic way. Digital Fashion Week Singapore is a truly pioneering event that demonstrates the hunger for innovation in the fashion industry in Singapore so it feels like an appropriate place to exhibit this work.”

Footage from the screening at Somerset house will be available at


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