Prada Cinéma: now you can watch it too

01.05.2018 | Blog | BY:

Fondazione Prada’s eclectic programme of cinema screenings begins in Milan from May 3rd, and it’s packed with gems.

The new venture comes after the brand embarked on a meditation of the role of cinema in an institution such as Fondazione Prada. The result is a cinephile’s dream. Two months (to start with) of acclaimed international films screened in their original languages.

Belle de Jour | courtesy of Fondazione Prada

Themes have been chosen for specific days of the week: on Thursdays it will be films selected by curators or artists involved with Fondazione Prada; on Friday, favourite films chosen by creative icons; on Saturday a selection of first releases; on Sundays, restored films from the historic cultural canon.

With a cinematic history as rich as Italy’s, coupled with the dynamic curatorial vision that Fondazione Prada has constantly upheld, this promises to be a movie experience like no other. You can check out the full list of film screenings here.

The new screenings come after the final wing of Fondazione Prada was debuted as the location for Prada’s AW18 collection at Milan Fashion Week. The collection, which featured vibrant neons, flame-heeled stilettos and digital floral prints was met with rave reviews.

Jason and the Argonauts| courtesy Fondazione Prada

And for additional Prada kudos, make sure to wear a pair of sunglasses from their Cinéma collection on your visit.

Fondazione Prada’s cinema opens May 3rd 2018 in Milan.

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