Haunting and beautiful: Watch Gareth Pugh’s AW17 Film

18.02.2017 | Fashion | BY:

Contrasting rich, buttery song with a brutalist aesthetic, the teaser film released by Gareth Pugh ahead of his AW17 show tonight has us tingling with excitement.

Directed by Pugh’s long-time collaborators Ruth Hogben and Andrea Gelardin, the startling black and white aesthetic is infused with powerful sound courtesy of Rebekah Del Rio – star of David Lynch’s Mulholland Drive – who performs a haunting version of her signature song ‘Llorando.’

The film opens with a quote from Shakespeare’s King Lear, “‘Tis’ the time’s plague when madmen lead the blind”, setting a strong precedent for a political context in his AW17 show. As Pugh notes, the film is “a vision of a world on the precipice of anarchy.”

If Pugh’s previous shows are anything to go by, audiences can expect his AW17 collection to be a damning indictment on the state of current affairs.

In the meantime, watch Gareth Pugh’s AW17 film here.

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