Over the years, the Chloe girl has taken on the nuances of the designers who have passed through the label, from Karl Lagerfeld to Stella McCartney, from Phoebe Philo to Claire Wright Keller. But always the essential DNA remains the domain of the young, carefree girl about town who embraces hippie chic while staying true to her socialite core.

To celebrate the label’s 60th anniversary exhibition Chloé Attitudes at the Palais de Tokyo, they’ve also launched a new digital platform The Alphabet – which allows fans of the brand to explore its rich heritage using A-Z themes.

Each letter tells an individual story about the label. Twin loves film-maker Kathryn Ferguson’s film for the letter H, which features wild horses driving through wild plains by twilight. Horses are a passion for both McCartney and Philo, the young maverick designers who were so much responsible for revitalising the brand with the youthful feel it has today.

The exhibition Chloé Attitudes is at the Palais de Tokyo in Paris  until November 18.
Check The Alphabet here.