Last year Farfetch started its SUPERSTORE initiative to find the best new independent boutique, and now in its second year their search took them all the way to Wadi Bunder, Mumbai. In an attempt to support the growth and creativity of these international fashion destinations, Farfetch gives the winning store a chance to promote themselves to a global fashion audience. Le Mill was once a rice mill, but now the space carries contemporary and internatonal designers such as The Row, Peter Pilotto and Isabel Marant, as well as resident Indian designers such as Sabyasachi and Pero.
Farfetch carefully curates pieces from different concept stores and boutiques from Europe and the US, Le Mill is the first Indian store to join their network. To celebrate, Le Mill worked closely with emerging designers from India to produce a range of exclusive collections which are now available online at Farfetch. Farfetch created a Bollywood inspired fashion film for the occasion.