Florence Welch and her machine are back in a big way. While performing at Coachella over the weekend, the British musician revealed the video to her latest track Ship To Wreck to the festival crowd. And now it’s available for all to see.
“I was thinking about my own self destructive side,” states Welch. “And how you can make something only to tear it down, enjoy/destroy, create/devastate etc. When you’re in that whirlwind, you often end up breaking the thing you love the most.” In the video, shot in partnership with director Vincent Haycock and choreographed by Ryan Heffington, we find the enigmatic singer in her own home, causing quite the stir.
The track is taken off the upcoming album How Big How Blue How Beautiful, produced by Markus Dravs (Björk, Arcade Fire, Coldplay) and with contributions from Paul Epworth, Kid Harpoon and John Hill.
Preorder How Big How Blue How Beautiful here.