Having met during their very first lesson together at London College of Fashion and soon after discovering they shared several similarities, it seemed rather apt that womenswear designers, Fanny and Jessy, would later produce their graduate collection as a collaborative project. Now two years on the pair are still very much a pair, living and working together on their eponymous label from their East London studio.

After recently deciding to reassess their way of working, Fanny and Jessy present their latest project entitled Something Season-less, a collection free of seasonal-specifics and restrictions in an attempt to maintain focus on what is truly important; creativity.

With an armful of other exciting future plans including a take-over of the digital world, the design-duo spoke to Twin to tell us more…

For AW’12 you ‘sexed up’ sportswear – what is your latest collection all about?
J: The inspiration for this collection came from detailed images of earthscapes. It is a natural progression from our AW’12 so it still has a very sporty aesthetic – There is a lot of white, mesh and jersey.
F: We’ve also included a few pieces that are traditionally ‘girly’ like dresses but it still has a unisex, tomboy-vibe to it, as that’s central to our label.

Who then is your favourite famous tomboy?
J: Just girls who are sexy and cool but who have a casual ‘don’t care’ attitude to their style.
F: Girls like Lou Doillon, Freja Beha Erichsen and Erin Wasson.

Do you believe in girl power?
F: Well we were both massive Spice Girls fans – I lived off that shit when I was a kid… So yes!
J: We believe in Girl Power with a Tomboy twist!

I hear you girls also DJ – any other hidden creative talents?
F: I don’t know if I would say our DJing was really much of a ‘creative’ talent, more just a bit of fun on the side…

Where can we party with you?
J: We do a set at Birthday’s Club Babe night in Dalston. Also our friends are in a band called The Tricks who put on a monthly night called Bop! Club, which we also play at.

What tune(s) have been on your studio playlist recently?
J: ‘Elephant’ by Tame Impala.
F: I watched a documentary on George Harrison the other day so I’ve been listening to a lot of early Beatles stuff.

It’s no secret that young designers work 24-7 – What is your essential item(s) to get you through a long day (and night) working in your studio?
Food! It goes through extremes though – We’re either super healthy and only eat rye bread, hummus, steamed vegetables and jasmine tea or we’ll binge on McDonalds and Pepsi!

Where can we buy your pieces?
We have stockists over in Japan currently but we’ll also be selling our AW’12 through our very own online store which we will be launching this month! It’s really exciting as it means we have the opportunity to be a lot more connected to our customers. We’ll also be releasing special offers and discount codes so make sure you follow us on Twitter for updates. (@FannyAndJessy)

What does the future hold for the Fanny & Jessy label?
At the moment we’re focusing a lot more on the digital aspect of our business. As well as our new transactional website, we think social media is particularly important: Instead of having a physical presence at London Fashion Week this season we produced five different teaser films with the filmographer Danny Sangra, that we released one day at a time online.

We also recently did a blog swap with The Tokyo Fashion Diaries where we documented what was happening in London that week and vice versa. It was not only fun but really successful so we would like to do some more in the future with other bloggers from across the globe… Digital world here we come!

fannyandjessy.co.uk