Italian fashion house Prada once again went digging in the pile of their iconic archives for their latest digital campaign called Prada Linea Rossa.

The distinctive red striped logo was first born in 1997 when Patrizio Bertelli, husband of designer Miuccia Prada was convinced by a German yatch designer to create his own sailing team to compete in the America’s Cup competition, and from this came the Linea Rossa.

Inspired by the world of sport, the logo first began to appear on sunglasses and since then, was gradually seen in collections throughout the years. However, it’s new incarnation debuted at the FW18 show earlier this year.  The line offers a range of wardrobe from outwear, to footwear and specially conceived pieces geared to the demands of specific actives including skiing and snowboarding. Prada underscores the origins of the logo’s sportswear foundations with a touch of innovation in colour and form. Garments are clean, precise, entirely streamlined in form and also made with strategic material including nanotech fabrics, recycled polyester and water-repellent microfibre. The garments are all assembled by advanced methods of heat and internal heat-sealing completely devoid of stitching. Prada Linea Rossa hits stores in September in select Prada store and department stores as well as on the brands website. 

Tags: campaign, FW18, prada