The Re-Issue Project

11.08.2014 | Fashion | BY:

In collaboration with MyTheresa Calvin Klein Jeans is revisiting nine of the brands iconic 90’s designs. The Re-Issue Project focuses on denim dungarees, logo t-shirts, a denim shirt and hoodie. Fronting the project is Kate Moss’s little sister Lottie. It was the Calvin Klein campaign of the 90’s that secured Kate as a top model, we wonder if this modern day version do the same for Lottie Moss.

Keeping the next generation theme running, Michael Avedon photographed Lottie in the campaign. Michael is the grandson of Richard Avedon, who shot Brooke Shields in the groundbreaking 1981 Calvin Klein Jeans campaign. Avedon has said that, “Lottie truly represents the essence of the Calvin Klein girl. Intriguing innocence with utter beauty – it was wonderful to photograph this beautiful young lady!”

Shop the collection at mytheresa.com

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