Savoy Steam is a new fragrance from Penhaligon’s,  inspired by the Turkish baths that used to sit opposite one of London’s most iconic hotels, The scent sees the brand looking back to their founding story. William Penhaligon – who was originally a barber – set up shop above the steam rooms on Jermyn Street in London some 146 years ago, and the first scent he created was founded on his experience of the Hammam, back in 1872. In the reimagined version, the freshness of the scent is is decidedly modern and you can’t help but want to submerge yourself in it.

Indeed, Savoy Steam is a scent to splash on rather than anoint oneself with; it’s light and crisp, leaving an impression without ever threatening to overwhelm. The perfumer Juliette Karagueuzoglou created a melody of green geranium, rosemary and fresh rose, the scent is the perfect segue into the spring months. The cologne is equally evocative, comprising of lemon, eucalyptus, rosemary, balsam fir, cedar, incense and resins.

Douse yourself, you won’t regret it.

Savoy Steam is available to buy now. 

Tags: Penhaligons, Savoy Steam, The savoy hotel